Talk about website building experience [excellent]

I have been engaged in the Internet industry for seven years, and some of my thoughts have been hovering around. My work and life have taught me some lessons and experiences. When I encounter something, I often feel like I have known each other, but I really want to say why, it seems that they cannot be summarized. After seven years, I have been engaged in an industry in a company and have always liked this industry. What can I do with my seven years of work? Now, I consciously summarize them.

Today, I will summarize my experiences to form an Internet Text for seven years of work.

(1) A website is an Ecosystem

After seven years of work, I experienced many such situations: One day, I suddenly made a big adjustment to my website. The purpose may be to make the page more beautiful, or to adjust the publishing mechanism, or to make it easier for users to access, this adjustment may take tens of thousands or hundreds of thousands. But sometimes we have to face the frustrating fact that traffic falls for unknown reasons. This site has a headache for many websites. Why.

I used to think twice about it. Now I want to think about it as follows:

1. A website is an ecosystem. In the ecosystem of nature, after constant evolution and adjustment, there will always be a dynamic balance. Everything goes on in an orderly manner according to its laws. The same is true for a website. Readers of all walks of life are the creatures in this "ecosystem". channels, columns, and pages are the geographical systems through which they travel, when a website develops steadily for a few months or years, the readers will have a dynamic balance of reading habits, reading preferences, and traffic ratio.

2. We often impose the consciousness of editing on the readers to undermine their behavior habits. At present, the Internet has to make people feel sad: editors often try to change the reader's reading habits or behaviors according to their own intentions, but often face failures. I read Carnegie s' books on success, one of which is "Don't try to change others". This idea is used in interpersonal communication, although not all of them are reasonable, however, we have mentioned an objective phenomenon: people do not want to change, and there is always a resistance to change. What does this change mean when users need to break the old habits and spend more energy to adapt to new la S and forms? I think it must be annoying. Taking me as an example, I have to watch xinlang news channels every day, first reading headlines from top to bottom, and reading the domestic, international, financial, IT, sports, and so on, it has been going on for more than two years. If one day Sina put the Chinese site at the very bottom and the Society at the beginning, the feeling must be inapplicable to me, it takes a lot of effort to adapt. Therefore, if your changes and adjustments undermine your reading habits and behaviors, you will face bad results.

3. There will also be users for poor services. This is the subject of Liu Ren's blog. I agree with it. The reader's needs are ever-changing. Every service launched for a period of time may be used by readers. One day, when a reader opens a webpage and finds that the service is not available or the data is lost, the feeling of anger can be imagined. So, have you made up your mind when you want to adjust it?

4. We advocate continuous improvement through silent ways. If one day, your heart is always impatient, and you want to adjust your website according to your own wishes, there is a suggestion: Do not worry, step by step! It is ideal to make improvements every day so that readers can accept your changes unconsciously. If Sina news compares it with the original page, you will find a lot of improvements, but you may not be clearly aware of the daily reading process. You have accepted the change without knowing it. This is also a smart way for users to guide users, but do not dislike them!

5. Important Principle: Do not lose anything! Revisions or major adjustments are often accompanied by data loss or link changes. The data is lost, the reader cannot see it, and the search engine cannot find it. Data is lost, and readers are heartbroken. They often have no trust in the service. It is difficult for users to participate in your service in depth. For search engines, large amounts of data are lost (indexed pages cannot be accessed), and the number of websites is large, and the weights of websites are also reduced. To make your adjustments better, remember this principle: Do not lose anything!

The website's ecosystem must develop steadily and healthily. It should not suddenly fall into the meteorite, so that the entire ecological environment will face a disaster and break the long-term balance established by the system. Of course, if your intention is to break this system, you may not consider the above.
I have been engaged in the Internet industry for seven years, and some of my thoughts have been hovering around. My work and life have taught me some lessons and experiences. When I encounter something, I often feel like I have known each other, but I really want to say why, it seems that they cannot be summarized. After seven years, I have been engaged in an industry in a company and have always liked this industry. What can I do with my seven years of work? Now, I consciously summarize them.

Today, I will summarize my experiences to form an Internet Text for seven years of work.

(1) A website is an Ecosystem

After seven years of work, I experienced many such situations: One day, I suddenly made a big adjustment to my website. The purpose may be to make the page more beautiful, or to adjust the publishing mechanism, or to make it easier for users to access, this adjustment may take tens of thousands or hundreds of thousands. But sometimes we have to face the frustrating fact that traffic falls for unknown reasons. This site has a headache for many websites. Why.

I used to think twice about it. Now I want to think about it as follows:

1. A website is an ecosystem. In the ecosystem of nature, after constant evolution and adjustment, there will always be a dynamic balance. Everything goes on in an orderly manner according to its laws. The same is true for a website. Readers of all walks of life are the creatures in this "ecosystem". channels, columns, and pages are the geographical systems through which they travel, when a website develops steadily for a few months or years, the readers will have a dynamic balance of reading habits, reading preferences, and traffic ratio.

2. We often impose the consciousness of editing on the readers to undermine their behavior habits. At present, the Internet has to make people feel sad: editors often try to change the reader's reading habits or behaviors according to their own intentions, but often face failures. I read Carnegie s' books on success, one of which is "Don't try to change others". This idea is used in interpersonal communication, although not all of them are reasonable, however, we have mentioned an objective phenomenon: people do not want to change, and there is always a resistance to change. What does this change mean when users need to break the old habits and spend more energy to adapt to new la S and forms? I think it must be annoying. Taking me as an example, I have to watch xinlang news channels every day, first reading headlines from top to bottom, and reading the domestic, international, financial, IT, sports, and so on, it has been going on for more than two years. If one day Sina put the Chinese site at the very bottom and the Society at the beginning, the feeling must be inapplicable to me, it takes a lot of effort to adapt. Therefore, if your changes and adjustments undermine your reading habits and behaviors, you will face bad results.

3. There will also be users for poor services. This is the subject of Liu Ren's blog. I agree with it. The reader's needs are ever-changing. Every service launched for a period of time may be used by readers. One day, when a reader opens a webpage and finds that the service is not available or the data is lost, the feeling of anger can be imagined. So, have you made up your mind when you want to adjust it?

4. We advocate continuous improvement through silent ways. If one day, your heart is always impatient, and you want to adjust your website according to your own wishes, there is a suggestion: Do not worry, step by step! It is ideal to make improvements every day so that readers can accept your changes unconsciously. If Sina news compares it with the original page, you will find a lot of improvements, but you may not be clearly aware of the daily reading process. You have accepted the change without knowing it. This is also a smart way for users to guide users, but do not dislike them!

5. Important Principle: Do not lose anything! Revisions or major adjustments are often accompanied by data loss or link changes. The data is lost, the reader cannot see it, and the search engine cannot find it. Data is lost, and readers are heartbroken. They often have no trust in the service. It is difficult for users to participate in your service in depth. For search engines, large amounts of data are lost (indexed pages cannot be accessed), and the number of websites is large, and the weights of websites are also reduced. To make your adjustments better, remember this principle: Do not lose anything!

The website's ecosystem must develop steadily and healthily. It should not suddenly fall into the meteorite, so that the entire ecological environment will face a disaster and break the long-term balance established by the system. Of course, if your intention is to break this system, you may not consider the above.
(2) do not learn how monkeys pull grain and never delete things in disorder

Websites are attractive, and your content is attractive. You have accumulated many things. Aside from the first article, accumulation becomes very important.

In site building experience (1), a website is an ecosystem and can be displayed on the user's screen on various webpages. There are thousands of human needs and personality. Therefore, your thoughts are just one of them, and your personality is only a negligible one. How can you count on the good of yourself?

In retrospect, the most profound lesson is that the website does not maintain continuity. Every new editor, every director of the editorial department, is ambitious. This is not pleasing to the eye, and the problem is everywhere. At this time, there is only one mood: change! As a result, the UE diagram, art design, and technology development on the page keep up with a series of things, but they all ignore a problem. How can we make the "old" content transition to the new environment in a balanced manner? The revision is usually carried out by various departments in collaboration, but there is a lack of monitoring, a lack of overall coordination, there is no clear process list for post-event check, after a call, the traffic decreases after a brief increase. In this case, we analyze the traffic system and find the reason. The reason is that many contents are lost, the page cannot be opened, and the old access habits of users are damaged, while the new ones are not satisfactory.

After a few years of hard work, we may find that the content is not well prepared, and the content is not accumulated enough. They are all half-fishing, which makes people sad. Some people say that your ideas are too conservative, but the same is true. A house may not discard old books because of house decoration, and some old books are often very precious. In terms of time-sensitive news, even daily news, for some researchers, he may need this content to study the rise and fall of a company. So, when you get tired of new and old, there are also people who like new and old. The editing and supervisor's point of view is often limited to the home page and the latest content, which is a great limitation!

Content loss is like cutting down forests. The price paid by websites is often irreparable, and the price may be the painstaking efforts of several generations (one generation may be two or three years. Deleting is just a keyboard or mouse operation, but how many people are destroyed!

Therefore, if there is no special reason (for example, the content does not have a problem and cannot be released again), do not delete the content. Also, make sure that the old content is active.

(3) Pay attention to Seo. Most of your users come from search engines.

Seo is the abbreviation of search engine optimization. Today, as search has become a habit of online users, it is especially important for websites: let new people find you and get more content searched by users. Of course, more importantly: traffic continues to rise.

However, unfortunately, most practitioners in this industry leave their homes, and most of them know about technology. Many times they pay attention to the appearance of the page, but do not pay attention to the content on the page.

It may be hard for ordinary people to understand Seo.AlgorithmThat algorithm. You can ignore this. Generally, users should pay attention to the following aspects:

1) content storage directory structure on the server

It is very important to plan it, not to mention Seo first. In order to effectively manage your content resources in the future, it is also worth planning. At present, many websites have a very deep plan, either in English or in pinyin. It takes a long time to make a mess and you don't understand it. Common directories include: images-stores public images and js-stores JavaScript scripts.Program, Style-website style sheet, include, or config-some configuration files (if server-side programming is involved, you can set it up for security reasons ). The website content can be placed in a large directory, such as content, which is followed by a line of time, such as a large directory of 2005, a large directory of 2006, and a small directory of month. Alternatively, you can useArticleContent types, such as software soft and hardware hard.

Although the directory should be well-known, it should be noted that there should not be too many levels, the name should not be too long, the length of the URL will affect the search and ranking.

When planning these directories, do not do anything at will. You must first make the plan in the document before proceeding with the action. In the future, it will be useful even for website maps. Be sure not to let yourself know. You may have to stay in this company for only a few years and think about your next job!

2) Pay attention to the HTML of the pageCode

HTML code is the original code of a webpage. No matter how beautiful your webpage is, search engines eventually deal with code. Pay attention to the following aspects for webpage code:

Meta content: mainly includes keywords and discription. keywords are the keywords of page content description. discription is the page description. There are not many keys, but they are essential and can be used to summarize your page, DIS should be refined, which corresponds to your keywords and can accurately summarize the content. Currently, the search engine provides related keyword rankings, so if you really need to pay attention to this part, you can use these tools to search. My personal opinion is: this is time-consuming and labor-consuming. It is enough to grasp the selection of near-content posts. The wildcard keywords should be combined with specific ones. Do not blindly pursue hot words, it is often better to define words and descriptions. If you really follow the SEO process, I am afraid you can only write two or three articles a day. Of course, you may not need to check and know which articles are familiar with editing.

Title: The title displayed on the browser. This is more important than meta. It is displayed on the search engine result title. According to my understanding, first, it is important to match the title. The title should not be unconventional or overly stacked. In this order: the title of the article-the topic-the website name. When searching, the reader's eye first looks at the desired result, rather than the website name. However, some websites in the project put the website name before the title of the article. The readers may only find the website name and the article name.

Keyword repetition: keyword repetition is a double-edged sword. If the keyword is used well and the ranking is used well, the search engine will give it a click. In this article, for some important keywords, less refers to the pronoun, for specific important keywords, consciously repeat some, remember the premise: the content is smooth, the text is smooth, do not repeat for repetition. The keyword repetition is very effective for Baidu, but his team is not a vegetarian team.

Image: add the alt attribute of the image description to the image. Your image resources may also appear in the image search.

The text title is marked with strong, B, or h to indicate the highlighted Font: The font strong or H will prompt the search engine. This is the title or emphasized content of the article.

Concise code: it is best to organize the script file in a JS file to remove unnecessary redundant code. Use a style sheet to specify different styles and reference them. Do not mark them everywhere. Use less tables and use more Div. In short, it can be as simple as possible. It is convenient for search engines and user bandwidth and self-management.

3) seek external link cooperation more

External links introduce more new people, remind the search engine to quickly search the content pointed to by this external link, and tell the search engine that I am very popular with other websites. If you are afraid of being penalized by search engines, it is best not to join the consortium. Cooperation with reputable websites. The number and quality of external links will affect Google's rating on your website-PR value.

To sum up, do not: the whole site is flash, the whole page is full of pictures, code everywhere is filled with font and span, the page title is all the website name, for Seo to integrate some of the public search of Gender words, text, keywords, and so on.

To sum up, the highest principle is to take the service users as the core, do not over-seo, do everything in length, and do not engage in short-term behavior. Seo has a deep knowledge, but it does not help you unless you want to do Seo commercial services.