Talk about website optimization let SEO optimization simplify (ii)

On the privacy of the "Changsha hidden guest talk about website optimization, let SEO optimization simplification (i)" mentioned how to understand and understanding of SEO, this article in Changsha, the site optimization of their own some ideas to share to you, the statement is purely personal experience, if you reader feel useful, may wish to take to learn from, Still hope that the author's sharing can reader certain inspiration to you.

Many people say that website optimization is a very complicated, hard work, in fact, because we do the site optimization lack of planning and not to decompose it out of the distribution of implementation, if you do optimization before the optimization of an SEO list, know what to do in the station and outside the station, put it all listed, Then the efficiency of the ranking behind you and the weight of the site will play a big role in helping. Changsha website optimization advice to do SEO optimization do not rush, ready to start again.

Today, I first from the station to talk about the optimization, according to the author of the site optimization of the understanding, can give their daily work to optimize the site to make some of the following list, suggested in the form of problems listed (personal habits):

1. In-site optimization before the first to consider the theme of their own site is what? What are the people on the site? These people generally search which type of keywords will be more (through Baidu Index analysis http://zhishu.baidu.com)? If you choose a search for a high number of keywords with their own site content is not relevant, even if the optimization to Baidu home page, bring users will not stay as long as jumped out, their previous optimization work is equal to the water drift. It is best to make a competitive analysis of the selected keywords before optimizing (how to analyze the competitiveness of keywords, in the author to share the "hidden guest talk about Web site optimization, I can surpass competitors" mentioned), through the specific analysis and their implementation of the ability to determine the key to the optimization up? Make sure these questions are clear before you consider the optimization of the station.

2. Is the website server stable? Generally do seo people understand a Web site fluency can not be guaranteed to talk about what SEO rankings, imagine browsing your site for half a day can not open, not to say that users will immediately shut down, spiders will also be willing to crawl around your site? This step is very critical to SEO, Any website optimization must consider the hardware preparation is perfect, suggest to do some website speed test, the individual prefers to use Webmaster tool multiple Location ping Server test tool (recommended address: http://ping.chinaz.com/)

3. Is the structure of the website simple and clear? is the URL short and easy to understand? Specific can see Baidu for the website structure of the official sound (http://zhanzhang.baidu.com/wiki/213), how to do Baidu has said very clearly, here will not elaborate.

4. The title and description of the secondary page of the website can well summarize the content of the whole page? The greater the correlation, the higher the keyword ranking of the page will also play a significant role. Title suggest or choose to have the word of search quantity, optimize to also can bring certain flow to the inside page, suggest to choose the key words of medium competition degree, optimize up also relatively easy point.

5. Is the layout of the keywords in the home page and the inner pages? How is the mechanism of the inner chain deployed? The previous mentioned may be many do SEO optimization is not attached importance to, is H1 and strong label reasonable use, such as the top of each navigation page to do on the page's core keywords, to define a h1,h2 or strong, The promotion of the page's keyword rankings will play a large role in the promotion of the ranking, this is allowed within the scope of Baidu, better improve the relevance of the page, in addition to the deployment of internal page links, not to improve the weight of the site home page, all the pages do an anchor text point home, that will only cause Baidu disgust, It will also reduce the right, suggested from the user's point of view if he browses the content of a page, whether can do some related content supplementary link, guides the user to browse more pages, enhances the user to stay in the website time, this is the user experience angle to consider, to the keyword ranking also can play the very big help role.

6. Does the picture do the alt description? Does the picture size reasonably compress without affecting the user experience? personal suggestions picture Alt description can be appropriately increased to optimize the density of keywords, such as "keyword _ picture description" form to improve the density of keywords, so that the promotion of SEO is also a certain help. But the reasonable compression picture mainly is in order to enhance the page opening rate, has a good experience to the user browsing the page.

7. Is it necessary to nofollow off the page? If you point to the page inside the page too much will also lead to the weight is not concentrated, to improve the homepage keyword ranking will also have a certain impact, I suggest some points to the inner page but no ranking to help the role of the keyword can do some nofollow to improve the weight of the first page.

8. Do you have a set of robots? To avoid repeated crawling of certain pages and some pages that are not optimized for site rankings, and thus to improve the scoring of search engines on their own sites, whether you want to tell all your content to the search engine or part of it to show him, It is recommended that you create a robots.txt text file for your site in the server root directory, text can be empty or to put some time to show the content directly into the robots inside, so that the search engine more friendly, spiders come in to know you want to tell him what files and directories can be included, which cannot be included.

9. Did you make a sitemap map? This step is not only convenient for the user to find also conducive to the spider can better understand the content of the station, to facilitate the spider crawling, for the Ascension station included in a very big help, included more, natural you included in the content of the keywords will be valued.

10. Is there a dead link in the station? Do this is to prevent the loss of users, the author recommended some dead link detection tools, such as webmaster Tools (http://tool.chinaz.com/Links/)

11. Does the website have 404 pages? If the above dead link you do not timely processing, then this you have to consider, because did 404 pages can better guide users to visit other pages or back to the homepage, so that there is a dead link in time, our site will not lose too much traffic, reduce the rate of the site jump.

12. What do you do to improve the credibility of your website? Is there an icon for the website ico? Baidu certification, Baidu website, Security Alliance, the bottom of the record icon and so on? These are very helpful to the user experience. Especially now Baidu more attention to the site user experience of the present, the site can make the experience better, Baidu will be more friendly to your site.

　　

　　

　　

The above is Changsha site optimization recently summed up some of the site SEO optimization experience, such as you have other supplements, welcome exchanges, Mutual encouragement, thank you. The next part of the author in "Talk about Web site optimization, let SEO optimization simplification (iii)" to chat about their own SEO optimization experience outside the station.

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