Talk about my understanding of the new rules of Taobao customer search

May 10, 2012, Taobao Guest posted on the official website of Taobao customer search rules of the adjustment, May 14, 2012 domestic well-known it website TechWeb reported this matter, caused the vast number of Taobao site long, especially the return of the site webmaster attention. The following author mainly talk about my own views on this matter, I hope to help you.

1. Taobao This adjustment is mainly adjusted what?

In fact, for this matter, the majority of webmasters do not need to read too much, the main content of this adjustment is: Do not allow the third party Taobao customer site in the station to provide users with Taobao product search function, other functions such as webmaster link to a specific keyword search results, display product details, display products list and so on function is completely unaffected.

2. What is the purpose of this adjustment of Taobao?

After this rule appeared, many stationmaster is too worried, think this is the signal that Taobao hits rebate kind of website, so how to interpret the purpose of Taobao is very important. I personally think Taobao this adjustment is mainly two reasons:

The first of course is to improve the user experience, if the rebate site directly display results will have several problems:

(1) The search results are not very comprehensive, users return to the site should know, in return to the net search for goods, search results as direct to Taobao search results to the full;

(2) To avoid the number of API calls caused by too many goods to show the situation, a lot of rebate site because of the frequent search engine spider patronage, resulting in a large number of API calls, which led to the user in the real search when the display of goods;

This shows that directly to Taobao search can get more perfect search results, conducive to improve user experience.

The second reason I think is because the search is Taobao the most valuable part of the assets, Taobao want users to go to Taobao to complete the search action, if the search in the search results page display related ads, Taobao can have higher income, and we know that advertising is the largest source of revenue Taobao, Therefore, Taobao will not easily allow users to complete the search in the third party site action. So taobao this adjustment is mainly not for the rebate site.

3. What are the advantages and disadvantages of Taobao's adjustment?

According to the domestic largest rebate network program administrator explanation; users in the rebate site to search a few times Taobao products, most of them will form the first to Taobao search products, and then return to the site to check the return of profit habits.

Therefore, such adjustments will not have much impact on the rebate site. The biggest advantage of this adjustment is: can reduce the number of calls Taobao guest API, reduce the burden of Web site access, to avoid a large number of visits by space traders to close the space risk; The disadvantage is that users must first go to Taobao search and then return to the rebate site for the return of the action, objectively using the user to complete the rebate needs to take a few more steps, May cause some users to give up the rebate.

Comprehensive analysis above, return to the site webmaster do not have to worry too much about Taobao rules adjustment, if excessive worry and give up to continue to operate rebate site, will lose the opportunity to become a big Amoy! We have to do is to continue to do a good job of promotion, the search optimization to continue to do search optimization, the promotion of continued promotion, As long as the more program official release of new Plug-ins, even if the update can be. This article from the generous rebate net http://www.dafang001.com, I qq:2808159356, thank you!