Talk about SNS website and website member analysis

has been concerned about domestic and foreign SNS and community development, operating over the SNS two years, read a lot about SNS comments and analysis, but also has been using various SNS sites, I would like to from the SNS operating in some of the problems and ideas to communicate with you, in this article I will mention some specific sites, If there are improper places, welcome to my comments and criticisms, I will seriously reply to your opinion, you put forward anything will be extremely useful to me, let us improve together!

First of all, the concept of SNS in order to facilitate understanding:
Social Networking Service (SNS, social network software) is a technology application architecture under the Web 2.0 system. SNS based on the six-degree separation theory of operation, the popular explanation of this theory is: "In the network, to meet any strange friend, the middle of the most only through six friends can achieve the goal." "According to the six-degree separation theory, each individual's social circle is magnified and finally becomes a large network, which is social networking (SNS)." Domestic SNS was initially based on the United States two sites as a reference: LinkedIn and Friendster. At present, we use if the adjacent network belongs to SNS (social) website.

Review 2006:
There is no doubt that 2006 is a social network (SNS) year.
In the United States: MySpace, YouTube, and Facebook are the most prominent success stories. At the same time the British Bebo is also very good. And the existing SNS website's strong development, such as LinkedIn financing 13 million U.S. dollars valuation 250 million U.S. dollars, wallop to obtain 10 million dollar venture capital. And the peak of SNS frenzy may be that Google buys YouTube with 1.65 billion.
In Europe: Xing Germany successfully listed financing 35.7 million euros, passado 13.2 million dollars in capital investment, etc.
In Korea: Cyworld has long been profitable and has entered China.
In Japan: Mixi was listed in Japan on September 13 with a market value of $1.5 billion
In Taiwan: Yahoo, 21 million U.S. dollars to buy Taiwan's largest social networking site "Nameless station", Love apartment won 3 million U.S. dollars investment
In the domestic: thousand Oak Interactive Group 2 million U.S. dollars to acquire the school net (campus SNS) and so on

Domestic Status:
From the beginning of last year, a large number of SNS sites have been created, then I according to each site to be divided into the following categories:
① Entertainment type: such as: billion friends, touch the net, netizens world, fans net, race my net, I race net, love apartment and so on
② Business type: such as: Horizon Network, Chu will, contact home, if the next, four degrees, the world's managers, people networking, nine help network, etc.
③ Campus Type: such as: School network, occupy net, 5Q net, billion poly NET, film net, Chinay, etc.
④ Comprehensive type: such as: Bo billion nets, Fzone, Uuzone, u can network, joint interest network, fundamental nets, ring nets,

First of all, SNS as a typical representative of the web2.0 camp, a year, the birth of hundreds of SNS website, currently in the domestic as I see, the use of SNS site is not that a site is in absolute leadership and leading position. The domestic SNS website is in the establishment most is copies the foreign successful mode. The internet is a popular saying: A new model abroad, as long as the most of the six months will be replicated in China. Because of the development stage of foreign Internet, the maturity of netizens, the idea of ideology and culture are very different from that in China, it is often very dangerous to copy foreign models directly. Replication is easy, innovation is difficult! How to understand the impact of these differences, how to according to China's national conditions, the needs of users and continuous innovation, will be a major test of China SNS website.

Second, we look at the dangerous prophecies issued by the Japanese, the Japanese financial Authority daily newspaper, "Japan Economic News," published a column on the Chinese Internet industry web2.0 phenomenon, and pointed out that if more special services can not be introduced, China's web2.0 bubble will face the risk of collapse.

In addition, it is mentioned in the column article that China's many web2.0 enterprises because of "user-centric", blog, SNS and other new concepts attract a lot of VC, but (because of the lack of complete business model support), China's internet industry is always influenced by VC (and lost the opportunity to innovate profit point), The bubble tragedy of the Web1.0 era is doomed to repeat itself in the web2.0 era.

At the same time, web2.0 although the concept of new, but most of China's web2.0 enterprises still use advertising, SMS and other old profit model, and, web2.0 technical threshold is not high, large portal site is easy to intervene, and the new small Web site will not be the enemy but the strength of the traditional portal. Even the web2.0 company's representative, Zengfang's "Nasdaq listing within 2 years" (Xingdong) blog network also had to be forced to operate under pressure to lay off workers. Therefore, just expose the web2.0 enterprise by the traditional portal site acquisition is the general trend, China's internet industry will usher in a new round of shuffle.

The article also pointed out that "c2c" is a long-standing weakness of China's Internet enterprises, copying overseas models, especially the United States model, there is indeed a successful precedent, but in the web2.0 era of characteristic service, still blindly "c2c", the probability of success is very low.

Also, the article also evaluates the free psychology of Chinese netizens, who believe this is the result of early internet companies digging their own graves (which has formed an irreversible business ethic/belief), and that it is also one of the top priorities of China's Internet industry to start developing online pay habits, which is almost impossible.

The article concludes that:
① in the web2.0 era, China's Internet enterprises should thoroughly analyze the national conditions, market segmentation, the introduction of the real characteristics of services; (only subdivision, can really grasp the topic of the excitation, diffusion, debate and authority to generate 4 processes)
② with more mainstream media to enhance the value of network advertising; (Web2.0 must be integrated into a certain information chain, the mainstream media's information attention value evaluation method can be used for reference)
③ e-commerce must pay attention to both online and offline activities, to build a vertical business model (the so-called offline, that is, and ultimately willing to pay the link---institution or individual---face-to-face communication, in fact, is the marketing process only)

Again, SNS Web site growth and development on the road, will also face from the portal as a representative of the "previous generation of sites" and foreign successful SNS site challenges. SNS is not a revolutionary new concept and technology, not the "next generation of Web site" of the patent, "the previous generation of Web site" will "advance with the Times", with the pace of web2.0, Sina launched blog, video, and Tencent QQ involved in campus SNS, As well as entering China's Xing and coming into China's MySpace, from these visible to this inevitable. "Previous generation of Web sites" and foreign successful SNS website, has experienced many years of market discipline, regardless of capital, talent, experience has obvious advantages, the domestic new SNS website to be successful, it is bound to pay many times the effort.

Finally, as the new generation SNS website, need to make own characteristic. One feature is from innovation, from the grasp of user needs, the second is from the market segmentation. The competition in the Internet field is gradually similar to the competition in the commercial field, leaving the market gap of the new website getting smaller and bigger, the new website is facing more and more market competition. The new generation SNS website must stand firm heel, growth and development, in the fierce competition in the market stand out, an important magic weapon is "market segments": according to their own advantages to choose the right market segments, in-depth analysis of their own market segments to understand the characteristics of the user, focus on resources, in this market segment deep plowing, continuous improvement of innovation, Efforts to meet the user's personality needs, to form their own characteristics, and continue to achieve greater competitive advantage. It is estimated that the future of a bright SNS site, not all-inclusive SNS site, is not "see the hot wind, lack of fixed force" SNS website.