Talk about the 5 details you need to be aware of in the movie site optimization

For us to optimize the film site, as Seoer we are clear, to the existing search engine technology, and can not be very good to identify and crawl our video content, this is the film site in the process of SEO is one of the biggest bottlenecks. So for the movie site SEO where do we need to start? In this article, I will share the 5 simple details of the movie site optimization to help you optimize the video content.

One: The long tail of the movie keyword research

Just as the most common content optimization needs to look for long tail keywords, for the movie site optimization if we want to get more accurate target traffic we also need to study the long tail of the relevant movie keywords. So how do we find the long tail keyword of a hot movie? We are looking for long tail keywords can use the search engine Drop-down box or related search, for the movie site, we can also draw on other large online video sites, such as Youku or Tudou. As shown in the following figure, for example, we can enter a recent comparison of the TV series "Shaft Sword", in the dropdown box we can find more popular long tail keywords.

　　

Of course we can also be favorably cool or potato search results page in the relevant search to find the movie we want long tail keyword. At the same time we can use Search engine video Search this platform, as shown below, in the dropdown box and related search movie name also have we need the movie long tail keyword.

Two: Submit the movie sitemap Map file to the search engine

Now that we know that search engines are not very good at identifying the content of our movie site, what can be done to improve it? In this way we may use Sitemap sitemap to better guide the search engine to find our movie content, So let's take Google search as an example to see how to submit sitemap movie map files to Google.

1: Create an XML-formatted movie content Map file to better inform search engine spiders where your movie content is, where your video is, and we need to add some descriptive information about the movie.

2: Through Google Webmaster tools to submit your sitemap movie map file

3: Once you do that, Google in most cases can find and crawl your movie content page, so how do we see if our movie has been crawled? We can use "site:www.***.com" on Google's Video search page. To view the video information indexed by our movie page.

Third: Help visitors to share your movie

As Seoer I think we should all understand that the social signal for all the site's SEO plays an important role, and the current social media development is also fast, you can not be blunt to say that the domestic as long as the internet will generally have their own social media. Combining our movies with social sharing will not only make our movie content more widely available through social platforms, but it also helps to promote the social signals and rankings of the site.

　　

So how do you improve the social signals of movie content? It's not complicated, just add the video sharing button to the movie page. As the following figure Tudou's movie page shows, one of the things that needs our attention is that there are a lot of seoer often only remember to add the share button, ignoring the offer to the user movie address, flash address, HTML code, Plus these three parts will make it easier for our users to share our movies with blogs or forums.

　　

Four: Create a miniature picture of an attractive movie

Users come to our site, the first glimpse of the film, and can not immediately understand the content of the film, How to better attract the attention of users? In addition to the title of the film content, the description of the work, we can also through a number of attractive movie miniatures.

　　

　　

So how do you make the best use of the miniature movie? Is there any detail that needs our attention?

① movie content miniature image should be clear, bright, and has the good visual effect.

② movie content thumbnail content needs to attract people, so as to attract users to click

The ③ of movie content is related to our film.

Five: Guarantee the loading speed of movie content page

One of the factors in search engine ranking is the speed of the site. In essence, search engines want users to find the content they want more quickly, which can improve the user experience and reduce the bounce rate. For the movie site, you need to pay more attention to the loading speed of the page.

With some free tools, you can better test your page loading speed:

1 page Speed: This is a Firefox browser based on the open source plug-in, can be used to test the speed of our film site performance.

2) YSLOW: Another application in Firefox browser Plug-ins, before the installation of the plug-in need to install Firebug, this plug-in can be on our film Web page analysis, and can raise the proposal of speed.

3) Webpagetest: Can be a good optimization of our site page load speed online tools

For the optimization of the movie site, we need to pay attention to the details far more than these points. The five points mentioned above are only a draw, but if you are careful, you will find that the optimization of the film page is mainly around the user experience. SEO on this site user experience is kingly. Article by the battery http://www.fjhn-ups.com/webmaster original, reprint please bring our address.