Talk to the people in the vicinity about the "Yin and Yang division", this is the yin and Yang Division's success password

And nearby people talk about "Yin and Yang division", also become the selling point of this game, after all, the player word of mouth spread fast. Of course, this is just the beginning of success.

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Wen/Zhang Shule

Originally contained in "People's posts and telecommunications," December 16, 2016 "Happy Travels" column 126

I have always been not very much want to talk about NetEase's hand tour "Yin and Yang division", perhaps it is the Japanese style and wind of the picture of the wind is a little bit not suitable for it. But it and the classic hand tour "dream of the West" together to push NetEase on the world's first game publishers, and in the global iOS game list for a long time "overlord." I know that the 2016 game world, has been around the "Yin and Yang division" this keyword.

Before, "Yin and yang teacher" is not very famous in China, why after NetEase "melted down" can create a miracle? The reason for success is complex, but in my opinion, LBS (location-based service) may be a "thread" that unlocks the secret of its success, and the reason is equally simple: gamers have been lonely for too long in the virtual world.

It would be nice if I could have someone to talk to. With "Nearby people" the success of the function, you can see "nearby people" of the Mo Mo also succeeded, it through one circle, the "nearby people" classification, more convenient for users to find small partners. In addition to chatting, the virtual world of games can still play like this?

"Yin and Yang division" based on the real position of the game to find the player's function, in fact, neither its "big strokes", also not "black technology", just right to hit the game in the world of the blind spot. Shouting "Social games" slogan of the hand tour, in fact, did not provide social functions, the players become more lonely. The "Yin and Yang Division" has created a paradigm for product marketing based on user psychology. Prior to the hand tour, most of the functions of adding friends only help the player to find a few strangers, and then the two sides give each other "physical strength." Even in the so-called Game of the Guild, that is, in the game of the copy open, we fighting each other, the "play strange" results together, to obtain more game rewards, there is no communication, in fact, there is no need to communicate.

"Many friends of the road, how many people rely on the yin and yang in the prayer to get ghosts to make black and ghost white?" "This microblog is a highly sought-after piece, which actually reflects the psychology of gamers. If there is no real communication between players, just silently "hit the blame", even if the good jokes hand, there is no way to create popular elements. And nearby people talk about "Yin and Yang division", also become the selling point of this game, after all, the player word of mouth spread fast. Of course, this is just the beginning. But at least, the player is happy to come in and "talk", the first problem cracked. If not social, then the online game becomes a stand-alone games, no meaning.

Zhang Shule TMT Industry observers, game industry commentary: zsl13973399819 book has "Pathfinder-the Internet Age industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books. All major online stores and bookstores have sales.

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1885248

Talk to the people in the vicinity about the "Yin and Yang division", this is the yin and Yang Division's success password