Talking about app message push

Mobile app as the most important operational means of operation, message push (push) by more and more app manufacturers attention, in the information flooding in the mobile internet era, mobile phone app installs more and more, the small mobile phone screen receives more and more messages every day, standing in the user's perspective to think, Would you look at every push?   Message push (push) is the best channel for app operations to help product operators achieve their operational goals more efficiently, while blindly pushing is counterproductive.  app message push has the following characteristics: The  ① volume is large, the number of users is the number of push coverage. If an app has 50 million active users and has been granted user authorization, then the full push can reach 50 million users at a time, which is more than the amount of media transmission.  ② precision, message push audience is already download installs and uses the app the user, is the message pushes most wants to affect the target user, compares the other media channel to need the layer filtering in order to reach the target user.  ③ free, the initiative to push the message is in the hands of the manufacturers, as long as the Android, iOS protocol rules to push, there is no need to spend any cost. Of course, free also brings abuse, how to control the "degree" of message push (push) is a course that every app operator needs to learn.   The impact of message push (push) on app operations   benefits:  1. Improve product activity. Most product operators are carrying Dau, Mau such KPIs, active users are the fundamental app survival, there are users to bring value to the product. Now that there are so many apps on the user's phone, removing the strong demand, message push is a great way to get special attention from the user and turn on app activation.  2. Drive the function module usage rate. Many product managers like to do addition to reflect their own value, according to the 28 rule, 80% of users will only use the app about 20% of the function point, while the remaining 80% of the function module usage needs to be a means for operators to enhance user awareness, guide the use. Take Baidu map For example, now Baidu Map is a set map query, route navigation, service (food, taxi, hotels, buy, attractions, etc.) in a service cluster, but the vast majority of users with Baidu map or only in the use of map query. The wine is also afraid of the alley deep, users of the new function point of the initiative to find the desire is very low, and message push is a guide users to focus on and use the experience of the way.  3. Increase user viscosity. "Viscosity" is an important measure of user loyalty, message push to a certain extent can become part of the app content services, as an example of the news app, the first time for major news push pushes can be extremelyGreatly promote users ' attention, improve user usage, user loyalty.  4. Wake up the sleeping user and increase the retention rate. In the process of user operation, wake-up sleeping users, retention of lost users, to improve the retention rate of users are important, appropriate message push can effectively wake up this part of the sleeping user

Talking about app message push