Talking about how to excavate the long tail key words with high conversion rate

In the website optimization, the long tail keyword brings the flow is not the main keyword traffic is high, but the long tail keyword has no characteristics of the main keyword, that is, the conversion rate is high, users search long tail keywords have a clear purpose, and through the optimization of such search terms can make the site conversion rate to a certain degree. Like the mall type of Web site, its focus is the conversion rate rather than flow, if 10 IP can have 40% conversion rate than 100 IP has 3% conversion effect better. So as a webmaster, we should be how to dig a high conversion rate of the long tail keyword? Today I will discuss this problem with you.

First, understand what users need

The conversion rate is generated when the user generates consumer behavior in the Web site. So to improve the conversion rate, first need to understand what their site users need? for example, your site is to do Taobao ladies, then its most important users are naturally female users, and these users visit the site, the most like to see what looks like content, Is the women's wear introduction news or clothing detailed description also or other content. Now a lot of Taobao guest type of Web site its products and content is not a horse mouth, such as selling the contents of the bag is most of the news incredibly, or the content is not readable at all. Such content can not allow users to understand the details of the product information, natural to stimulate the user's desire to buy a little useless. So, in mining the long tail keyword with high conversion rate, it is not the choice of small volume of competition on the line, but also need to pay attention to user experience and user needs, such as the search for some users of their own desire is not very strong, and through the content of the site to stimulate the purchase of users will naturally be able to effectively improve the conversion rate, And this kind of keyword and content matching super strong more conducive to site optimization to obtain a stable ranking. Therefore, mining the high conversion rate of long tail keywords first step to understand what users need to know?

Second, understand the user's search habits

In the long tail of the keyword mining, the first need to dig to the long tail of the keyword has a user search, that is, the natural search volume, after all, there are users to search the key words can be transformed. And while we're digging for long tail keywords with high conversion rates, also need to understand the user's usual search habits, everyone in the excavation of the main keyword, most of the use of Baidu Index, Drop-down box and related search, and in the relevant search in its list of search words are mostly some long tail keywords, for example, search "Taobao ladies" when, In the relevant search will appear Taobao ladies Spring money, Taobao women's shop introduction, Taobao hot women, Taobao fashionable women and other related strong long tail keywords, and when the user-specific search for such words, its own purpose is very clear, for example, when users search "Taobao selling women", Nature itself needs to understand is Taobao on what women's clothing sales is very good, which kind of women's clothing is more popular. It is also worth noting that users in search will use their daily habits of speech, such as the search Taobao women's prices, most will be such a search, such as a brand of clothes how much money, a diet pills useful? Wait, So we also need to analyze the user's search habits when digging the long tail keyword with high conversion rate. So say, in the mining of high conversion rate of the long tail keyword, we need to pay attention to the first to understand the user's search habits, according to their own target users of the distribution area, observe the location of life, and then combined with key words to dig, nature can dig out the high conversion rate of long tail keyword.

Third, analyze the user's consumption psychology

For mining the high conversion rate of long tail keyword one of the very important, that is to analyze the user's consumer psychology. For example, when users search for "summer women", the goal is to see women's information or the desire to buy women's clothing. And this is difficult for the webmaster to find, can only be judged by some words of consumption behavior. For example, when users search for a product's price, most of them with the desire to buy, and users search for the effect of a product, in fact, the most is just want to understand the product information. For example, when users search for green slimming drugs where to buy, which store the effect of slimming tea good, and so on, these search terms itself with the nature of consumption. Therefore, in the excavation of high conversion rate of the long tail keyword, the webmaster needs to analyze the user's consumer psychology, and sometimes users like compare, the different stores of similar products for function, price, after-sales service comparison, usually low prices are often relatively popular with users, This is the user's mentality of cheap buy goods. In short, in the mining conversion rate of the long tail keyword, the webmaster need to analyze the consumption psychology, by analyzing which words can produce consumption, for improving the conversion rate is easy.

As the saying goes, the choice is wrong, efforts in vain. As for the conversion rate of the website, it is impossible to choose the wrong long tail keyword to improve the conversion rate. After all, most users search long tail keywords, are some of the purpose is more specific, and we through the optimization of similar long tail keyword, nature can quickly improve the conversion rate of the site. Therefore, how to excavate the long tail keyword with high conversion rate is an indispensable work to improve the conversion rate. This article by www.taob178.com Amoy Baut sell exclusive feeds, reprint please specify, thank you!