Talking about how to use Google statistics to analyze website traffic data

If you mainly do is the Google Alliance, then through Google statistics to analyze the site traffic has become a necessary task, of course, now many webmaster is also very enthusiastic about the flow of data analysis, but many people do not know how to analyze their traffic data, just look at their own site daily traffic changes, This is not the same as not analyzing the data, but also a waste of time, below we will discuss from three aspects of Google statistics should be how to analyze the site traffic data!

Google statistical functions more suitable for our vast number of stationmaster, because the data involved is very comprehensive, so to different data for different analysis, can let data analysis for our website user experience degree of service!

First, look at the specific data, generally including yesterday's IP,PV, user stay time and the average number of web browsing, and by looking at the daily changes in these data, we can have a simple analysis of the traffic stability, because Google statistics itself has this trend map, which found the flow of quality trends!

Second: Analysis of the source of traffic, which is very important, flow source mainly has three kinds, one kind is the search engine, one kind is the direct input website to come, also has is through the website outside the chain, through to these three kinds of traffic source can analyze our promotion work exactly how, if through the search engine to be many, Explain your SEO optimization is still very in place, of course, for the grassroots webmaster, search engine optimization is very important! In addition, we have to analyze the average number of pages browsing, stay time and bounce rate, etc., through these three data can determine the quality of your Web page content, if these few data are not ideal, That needs to be very good for the construction of the content!

Another direct source of traffic is also a very important data, for example, bookmark collection or in the browser directly into the Web site to come over the traffic, if this traffic is more, then congratulations, your site's brand building is still good, and also to see how these flow out of the rate, the average page browsing time and so on, If the jump rate is higher, that means your site content has been a crisis, need to improve!

The last is through the chain to the Web site traffic data analysis, this data represents the construction of your chain, more traffic, the outside chain, less flow outside the chain, in the promotion of the above still need to continue efforts, we can from these data, found that those kinds of websites can give you a good recommendation flow, So we can focus on these types of sites to promote, and do not need to spread aimlessly, or bring the flow of no quality, increase the site's bounce rate, or lose a lot of promotional time!

Third: Through Google tools to see those content of the flow is relatively high, stay longer, for such content in the near future to focus on building and maintenance, to make small changes, as much as possible to increase the content of this aspect, so as to help you improve the stickiness of the site!

In addition, we can also through the analysis of other data, but also according to the time slots, visitors and keyword analysis to further improve the user experience, and the above three steps is the most basic analysis, can help us solve a lot of problems! At least can improve the quality of traffic! Source: www.010daiyunwang.com Original A5 First, reprint please keep.