Talking about the difference between hot words and short words

Today and everyone to communicate the difference between hot words and short words, if there is no good place, please advise, there are some standing friends think, some popular keywords do not do, competition is very fierce, since it is not good to do, then do not do! I do not talk about this question for the time being.

A lot of webmaster friends will be hot keyword understanding for the search for more keywords, such as Baidu search engine mentioned hot word list, and so on, here the hot word is purely from the number of searches to judge. The short head is a professional term of SEO industry, especially those with high search volume, competitive website and the enterprise or individual to do products or services not related to the key words. Can see a common is hot word and short head have a very high search volume, but for the degree of competition and relevance is not considered at all.

We often see a lot of keywords very hot, but there are few sites rely on SEO up. For example, the popular keyword "Beida bluebird", the Daily search volume in more than 2000, but Baidu Serp but a site by SEO do not.

　　

Also do not put some very long keywords as cold words, such as "Beijing Beida Blue Bird How", "North Jade Bird Employment Good" and so on key words. These keywords from the length is indeed very long, but this does not mean that the search for fewer people, not to say that the competition of less sites, and even can not think that such a keyword can not bring many customers.

In short, the analysis of keywords should not rely on the look, or feel to analyze, we should rely on data to analyze.

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