Talking about the full excavation of SEM keywords from medical profession

As a SEM, we face every day is the key words, the purpose is to explore the high conversion rate of the key words. But it takes a process to get a high conversion rate, or a process from discovery to optimization, and it takes a while to look at the value of these keywords. Personally, I also think that the difference between SEM and SEO is in terms of business value. SEO focus on the results of the keyword rankings, site details and structure of many aspects, and SEM as a means of payment, it is decided that it must pay attention to the efficiency of the keyword, the input-output ratio (RIO), that is to have a choice. So how should we choose the key words?

First of all to talk about the keyword "take"--mining keywords, but this is slightly over the initial choice of keywords, because the initial choice of keywords have a lot of ways, from scratch the process should be as far as possible to do, and then according to a certain standard of judgment to assume the conversion of key words, And then give the different types of keywords a certain price limit, depending on the competitive situation, often the more competitive the more the value of the keyword, but it can not be taken for granted, like as SEO, as far as possible to find a competitive and reasonable flow of words is a reason, This will greatly reduce our costs, and in business terms, we must have a sense of cost control, then the basic requirements of marketing.

For today to talk about the idea of the keyword mining, can also be understood as the distribution of key words, because I contact the majority of the medical industry, so also to the hospital's key words for example, in the work experience some of the sharing of thinking. Can only say that is a good idea, after all, a person's thinking is ultimately limited, but also welcome friends to shoot Bricks! Recently in the development of new departments (disease species) of the key words, did nearly one months, the key words tend to stabilize, but also gradually converge in some popular keywords. Although the conversion is still possible, input-output ratio is also cost-effective, but found that the flow can not be magnified, natural results can not be magnified. In these flows continue to improve the transformation has been basically impossible, even if there is a certain space, from the investment in the cost of time and energy is not cost-effective, because the department of several major diseases are the search volume is not, even the subjects, Baidu Index is not more than 180. There is a disease is not related to the search term, although there is certainly a search volume, but may be other reasons, the relevant words are blocked, so the key words can only rely on their own to think, but also from other diseases of the keywords to be replaced, and then remove some unreasonable keywords and get.

For words like the disease class, can be spread from the main symptoms of many diseases, but these symptoms are best distinguished from other diseases with some consensual symptoms, such as headache, but it is possible to have a lot of diseases, it is recommended that the best not to use these words. One more example that I actually encountered, childhood hyperactivity disorder, for example, initially for "inattention" this aspect of the word I did not pay attention to, but in the divergence of the key words found, is that I from the disease itself to get some performance, of course, the choice of time or to have an analysis of the process. Initially feel that the flow is still considerable, but after two days of observation, the results are not ideal, the flow of traffic is even more than the subject of ADHD, but after the introduction found first jump rate is very high, and later, although the jump rate has declined, but the effect of counseling has not come out. But I still do not want to give up these words, in my insistence, get the supervisor's approval. But after I thought about it, I experienced the process on the website and found that it was a bit inexplicable when I entered the website. What is missing is a guided process in which the patient is distracted from the process of recognizing that it should be the manifestation of ADHD, then let the copywriter organize a series of articles, to achieve such a process, will not focus attention may be ADHD, should arouse concern in the guidance to the hyperactivity of the disease, ADHD treatment ... So the user will retain, as long as they have a serious understanding, there must be an association, I would like to convert to consultation and appointment is just a simple process. After the later tracking, the result is as expected, the conversion situation is still possible.

This article by the Medical marketing Bo Main (medical Marketing) Original, reprint please specify the Source: Www.120sem.net.

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