Talking about the information architecture behind a-Z from the angle of SEO

Source: Internet
Author: User

I have deliberately observed a number of foreign large websites, for the collection of massive pages is indeed used a lot of skills. My personal suggestion, first you have to add some special set of map index pages on the homepage. For example, a B C D E F such as the beginning of a letter page. Each index page provides all indexes at the next level. From A-Z by the alphabetical index, in fact, in foreign sites is not for SEO to do, of course, this is indeed very helpful to collect.

This kind of alphabetical index, in fact, is the basic content of information architecture, in fact, there is no information architecture design in the popularization. But in foreign countries, more popular. Mike Moran, in fact, said in the book, "The speed of the Web traffic":

Good site design, to the greatest extent possible to enhance the elements of your Web page, and information architects work together, with a carefully considered link structure to make the site easier to browse. Information Architecture (information architecture), referred to as IA, the future information architecture designers must be proficient in SEO, and the future of Seoer will also be proficient in information architecture. Because there are several components of the information Architecture System: Organization system, labeling system, navigation system, search system, metadata, thesaurus and thesaurus. Each composition and SEO are closely related.

SEO and Information architecture collocation is very perfect, very likely to strengthen each other, and achieve the goal of strategic success!

From A-Z index, it belongs to the "precision organization system" in the information architecture, and the "Precision organization system" in the information architecture not only includes alphabetical index, but also includes all the organization methods that can be determined according to the date (month and week), the publisher, and even the geographical location. It's easy to see the buttons on your phone, but why most phone buttons are almost the same, not because of the conventions, but also the theory of strict adherence to information architecture design. The Chinese website, we like most is to classify according to the topic, this is in the information architecture design theory belongs to "the Fuzzy organization system".

I personally understand the information architecture: The site consists of a Web page, to each page as a node, a Web site, is a net. and information architecture for SEO role, is to increase the density of the net, and find more goals! (Just like fishing nets, net, the more loose, from the net hole in the loss of fish and shrimp more, and the net more dense, the big fish to the shrimp, all catch.) )

Information architecture for SEO to solve the problem: is within the scope of nature, reasonable increase in the site of each page in the average number of internal chain. When wrestling with competitors, as long as your average number of pages in the chain than the other 1, the other side is far behind. So how important is the information architecture design, you know.

When the content is massive, the internal organization way is more meaningful than any SEO strategy. For example, the 1 million-level keyword marketing, there is not enough time to solve every page of the external chain problem, you can only master, only the internal links of the site. Master the Seoer of information architecture design, when thinking about the link composition of any page, we will take into account how to make good use of the hub factors in the search engine, and also take into account the topic factors of relevance processing! The pages of each page that are linked to the same site always have a higher weight relative to the category.

Baidu is aware of the strong, precisely is the rational information architecture design, perfect integration of SEO factors. To create such a strong performance, not a lot of people in the eyes of human rights.

PS, if a China's largest search engine also need to use the act of artificial claim to gain benefits, it is quite ridiculous. Article Source: Light Years Forum http://www.gnbase.com/thread-1463-1.html



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