Talking about the road of SEO of Enterprise Station: how to be victorious

So-and-So has a cloud: "The enemy, can be victorious." "The short 10 words tell us a truth: to defeat the enemy first to understand the enemy." Now we are the 21st century of modern people, the internet has been pushed to the climax, from the Internet does not understand the enterprise began to slowly enter the Internet, from the competition in each industry kicked off.

Analysis of the status quo of enterprise websites in 2012

For the "SEO" this product, as to enter the Internet later on the enterprise station to pay more attention to it, hire optimization company for its website optimization rankings or some corporate site and SEO team in operation, for the is to be able to get more in Baidu before the free display and traffic, but it all really so easy? The author found that it is not.

Many of the keywords on the corporate web site are not very high, because can produce commercial value, the competition has the top 30 also search results of top domain name optimization results, is responsible for optimizing the Enterprise station SEO focus on the company's daily ranking of the key words, but found that there are always so many competitors in front of their own, so that the SEO can not stop.

The author reads the Enterprise station thousand, has the characteristic enterprise station few, may say "if has the similarity, is no coincidence", from

"About Us" to "contact us" and then to not many people look at the "Company Profile", a site is not a few navigation, enterprise station "we" accounted for a large part of the author is not to disagree with these, but feel that China's business Station no difference in competition, are in a red Sea tumbling, do not know which day is the head.

Enterprise station competitor analysis of the SEO

Peer thousands, Baidu home page only 10 display bit, the first to the tenth have to let the enterprise stand between the head of the battle, there are always business station SEO complain: "Every day original articles, daily hair outside the chain, ranking why not go up?" Ask a question: "The competitiveness of the key words with a simple hair article to do outside the chain is enough?" The answer is in the negative, the above said the enterprise station's key word competition is very big, wants to surpass each other, first must understand each other, but is very thorough understanding, below introduced some analysis competitor's detail;

One: Analyze the competitor's website structure:

A good site structure is conducive to the optimization of the search engine can be more easily favored to help the ranking of the site, general Open source program of the site structure is also similar, primary and secondary clear, easy spider crawling site structure, in order to do better. No tree also needs a flat structure display, competitors stand well, their own enterprise station structure is difficult to surpass each other, can only recommend a new selection of a good website program or modify.

Second: Analyze the competitor website source code

I go to the competitor's site every day is habitually right to view the source code, see if the proportion of text information is not enough, if the home page for pictures, Flash, in addition to the site more beautiful outside of its SEO optimization is not a benefit, although the spider like the picture, but not referring to the home page, But the content page, remember to add alt attribute to the picture, otherwise the spider can not understand.

I have observed many corporate web sites, the number of pictures can not be ignored, but the image of the ALT attribute is not a, on this one detail, others did not do a good job, their own business station needs to improve the details of the problem, beyond the opponents of the site will accumulate more chips.

Third: View the title of the competitor website

There are a number of sites to increase the keyword density in its title and description of the stack of too many keywords, if the website keyword is "the air can water heater", its title "The air can water heater ten brands, the air can water heater official website, the air can water heater good, certain air can water heater", first this title is affects the user experience, And come to Baidu show the result to the title of the byte is limited, too long will be hidden away, short easy to remember the title is the basis of the long-term development of the site.

Remember that the title of each page can not be written to improve the density of keywords, can not be optimized for optimization.

Four: View the content updates for your competitor's web site

Many sites outside the chain but the rankings surprisingly good, the reason is that the site has a large original content library, enterprise station due to a lot of content restrictions, the general business site every day up to 2 content produced, there are many not original content.

How much content does the competitor website update every day, content quality How many words? Is it original? is Baidu included, these are the details we need to pay attention to when analyzing competitors. Each other to do good we need to learn, such as the source of content, the article in the keyword layout and so on, content is the core of the site, if the gap with their opponents is very large, it is recommended to do content construction and then to match.

V: Analysis of Competitor's external chain resources

Outside the chain for the site is also a very important part, especially for some enterprises and small and medium-sized sites, not the chain weight ranking is difficult to go up, so outside the chain is also an indispensable part of the enterprise station. Although the chain is very important, but not what outside the chain can bring benefits to the site, our domain name appears on some authoritative website to be voted once, the search engine to its trust also will spread to our station, this is the high quality outer chain effect, but the enterprise station differs with other professions, the content and the outside chain's limitation is very big, Find the relevance of high weights and can do outside the chain of very few sites.

Competitor's outer chain 1000, your 2000, this is the distance, wants to surpass each other obviously needs to overwhelm him from the chain quantity, if also can guarantee its quality words to be better, many can go to see the competitor's outside chain is obtains from? Is it a blog or a forum, a soft or classified information? Their own competition is actually their best teacher, many can make a direct reference, do not have to spend money. There are a lot of good quality in the chain of competitors, there is no doubt that there is a very strong competitor in front of you.

Vi. analyzing the details of competitors

The details of the site are many, from the picture optimization alt tags, robots, 404 pages, nofollow tags, such as easy to ignore the details up to surpass the competition, the other side of the chip will also increase, remember that the file modification upload good don't move it, otherwise the consequences are very serious, You can look at the previous "Combat Analysis: Modify the robots file Baidu Google's response to the site," here is not detailed.

404 page is to tell the search engine and people this page does not exist or is a wrong address, if there is no good 404 pages, once the spider into which will not be able to find the export, if the competitor's website in this detail is not perfect, then our own enterprise station can be well set up, In the 404 page to add back to the homepage and the site important navigation column anchor text, this will not let users inadvertently enter the site error page and directly closed.

Nofollow and ALT Tags: the unimportant with the site is irrelevant (about us, contact us, etc.) can add nofollow tags, tell the search engine do not track this page or link, the entire page to add nofollow writing is also very simple; <meta name= " Robots "content=" nofollow "/>, alt attribute in many enterprises are often overlooked, search engine is not understand the picture, can only read text information, alt label writing: , the addition of the ALT attribute of the picture also has the advantage, that is, the picture is not read finished can show the picture description text to tell the user what this picture.

After reading this time will have a friend asked: "Our corporate website articles updated every day, outside the chain I also hair every day, why the ranking is not up front?" Today's SEO is by no means to send articles and outside the chain can do, do not forget your peers are increasingly strong, who will be swallowed up, this is the same principle. In line with the search engine and user experience of the enterprise station in order to remain invincible. This article by air can water heater http://www.tianming360.com original starting A5, next share "Enterprise Station SEO hundred War not Yi's brand construction", thanks for reading.