About SEO knowledge in the site editing work in the use of this kind of knowledge, I Baidu a little, so I decided to this point of knowledge in my SEO blog to do a collation, I hope you can give valuable advice.
First, the common HTML tags
For the site editing needs to be involved in the tags are: Title, Description, Keywords, h tags, alt tags, now here is a brief introduction, there will be more specific ways to use.
1. TDK Label
Title, which is the headline of the article
Description, which is the website description
Keywords, the website keyword
TDK label. jpg
Needless to say, TDK's three labels are standard for Web pages.
2, H Tags: commonly used mainly is
Label
3, alt tag: The label is mainly used in the picture optimization of the label, if you want to get traffic in the image search, this is necessary.
II. standards for the release of content
1, Manuscript writing principles
The writing of manuscripts must follow several principles:
High content value
The value of the content comes from the help of the reader, after reading your article, if it helps, he will help you spread around, let other people to read, this is a search engine is happy to see a phenomenon. If only east writes West writes, the unstructured thing, even if is the original content, the search engine also is difficult to give the Hello appraisal.
Highly readable
With the popularization of SEO, we all know that the original content on the site in search engine performance is very helpful, so a large number of pseudo-original tools, original article manufacturing tools have been in the network has been sold. This kind of software has a common point, that is the article readability is poor, is completely used to Bluff search engine, Shenzhen website construction but with the search engine can intelligently analyze, this method will only harm the website, and will not have any help.
Content has relevance
website is to write SEO, most of the content is entertainment, sports, think, will come to your website to see SEO knowledge helpful?
There is also a common writing problem, that is, the content of the article is too little, can not form an article how to do?
Here we need to dig a lot of interesting content to fill up, here I introduce a few methods:
You can expand your content by adding a profile or description before the article
Add attractive pictures, this can make the article more plump, also can make the article more attractive reading "magic", but also can improve the keyword ranking in the search engine conversion ability.
2, the title of the wording
(1) The title is best to be brief: a sentence summarizes the content of the article topic
(2) Originality: The original title easier to get the favor of search engines, think of those who do pseudo-original, just change the title, can be included, can prove the original title of the importance of the search engine.
(3) Attractiveness: attractive titles make it easier to increase user clicks, and below I introduce several types of attractive titles.
Exaggerated type: This kind of title everywhere, such as the Mill network, Sina Blog inside many, we can go to see;
Specific type: This category is mainly targeted at a clear group;
Digital type: 10 kinds of methods, such as the construction of outer chain;
Question type: such as SEO knowledge how to use in the site editing work?
Clings type: to express their views through the hot topics that everyone is concerned about;
(4) The title with keywords: this I believe most SEO know, but remember, the key words appear once good, do not stack keywords.
3, the Body notes
(1) Multi-segmented
For the reader, the content of the paragraph is clearly more ornamental and reading, for more and more humane search engine, is the same. Everyone read what I wrote a few days ago, I have a very clear section, but not too much to add SEO elements inside.
(2) Illustrated:
Illustrated with a better blog, I was the most "Lu Songsong blog", I will read almost every day. First, the content of his article is very attractive, so I am worth taking the time to read. Second, it is the map, I look at every picture for a few seconds.
Therefore, the important point, illustrated article, can greatly increase the reading probability of the article. And the most important point is, as long as the picture pixel reasonable (Baidu Webmaster platform set is 121:75 pixels), can greatly increase Baidu search of the plot rate.
Talking about the use of SEO in website editing work