Talking about the work flow of enterprise SEO

Do not know how many webmaster in the SEO company worked, the author before a medical investment company has worked. Many SEO practitioners of the company's liquidity is very large, but almost every optimization company has its own SEO workflow, can be each specific job requirements assigned to each employee body, today I share with you what they think a complete SEO workflow is how.

　In-station optimization records

First of all, as a member of the SEO team, you will find that to do the optimization of the staff have a record habit, yes, this is the station optimization record form. In the course of the operation of the website, you need to record the number of keywords in the bed, core keyword search, conversion ratio, etc. In the optimization of the station, you add an article in the station or modify the deletion of an article in the station need to be recorded by SEO personnel, because all the changes are to SEO rankings, and recorded is to facilitate the later viewing data, to the SEO executive analysis of the current ranking level of SEO algorithm fluctuations.

　Custom Work Objectives

After joining the SEO team, the supervisor will tailor a work target for all SEO personnel. For example, outside the chain promotion within one year to release 10,000, or six months to help the Site keyword optimization to the first page. Of course, we say that the SEO work objectives of customization, according to the strength of their own team to customize, also can not set some unrealistic goals, usually SEO executives in the process of customizing the goal before the heart.

　　Specific planning programmes

When the SEO Manager to customize a good job goal, then enter the specific SEO workflow. What do you mean? For example, you set a year to release 10,000 outside the chain, then one day down is probably 30 outside the chain, if in this SEO team has two people responsible for the promotion outside the station, then the daily workload is to ensure that 15 outside the chain is included. For example, the person who makes the bid must plan the price every day, and even if the price is changed, the money will be saved as a planning statistic. These are the specific planning scenarios that we call custom work objectives. And in the Enterprise SEO workflow, every day of the dribs and drabs belong to the specific planning program.

　　Personnel Assignment

Staff distribution is generally determined by the SEO director personally, some people in line with the editor, and some are doing art, the transfer and distribution of these personnel are also part of the Enterprise SEO workflow in One Ring. If an SEO supervisor has no experience, resulting in the staff to mobilize ordinary or uneven distribution of work, will seriously lead to SEO team cooperation and solidarity, so in the allocation of personnel, to consider more.

　　Standardization of job types

Improve the standardization of work, may be a lot of novice seo do not understand. The standardization of the job needs a SEO supervisor to standardize employees, if the SEO director of the level of SEO, serious lead to the entire team and even the entire company's fate. Why do you say that? Take the site keyword distribution skills, if the SEO executives do not understand, then how to teach staff keyword distribution technology? Also talk about how to standardize the level of staff SEO? Please allow me to cite another example, in terms of user experience, a graphic artist and programmer can collaborate to write a Web page, But the layout of the Web page is very ugly, and messy, the user looked at the eyes are spent. This can not blame them, because the art and the programmer itself is not to do SEO, also do not understand the user experience, if a senior SEO director to standardize the art and programmers, according to the SEO director to do this page, may be better results. Therefore, the work of standardization is a key step in the process of SEO work, but also a test of the level of SEO executives, as the saying goes, "generals incompetent, exhausted the armed forces" is this truth.

Above five points is the author in a medical industry companies feel the SEO workflow, and perhaps more detailed SEO workflow, but no matter how the SEO workflow changes, SEO supervisor is always the soul of the entire SEO team, so the success or failure of the enterprise network Marketing depends on the SEO supervisor.

Article Source: Nanjing SEO reprint Address: http://www.nanjing-seo.com/seo/2012/0909/38.html