Talking with data: Impact of Forum keyword modification on rankings and traffic

According to Xiao feilong, the webmaster of the global foreign trade forum, some time ago I was told to modify the infringement caused by the use of trademarks registered by a company, I had to modify all the keywords on the home page and the inner page. On the third day after the modification, I encountered a small update of Baidu, and found that the traffic from Baidu was half that, I checked it in the statistical tool and found that the ranking of the major keywords of the "Fubu Foreign Trade Forum" and "Foreign Trade Forum" indexes was greatly reduced, this directly reduces the traffic on the website.

Next let's take a look at the comparison between the keyword modification and the modification. The data is detected using the chinaz Seo tool. Although the data is slightly different from the real one, however, the data directly reflects the actual changes before and after the website.

Before the keywords of the global foreign trade forum are modified:

 

After the keywords of the global foreign trade forum are modified:

 

From the two sheets above, we can see that the keywords of the global foreign trade forum have all declined, directly
As a result, Baidu's weight has been reduced from the previous 4 to 3, and the number of visits has been reduced from the previous 1866 to 948. It can be seen that Baidu's traffic has been reduced as described by Xiao feilong. Someone may ask why
The first 29 records have changed the number of 46 records, but the traffic obtained from Baidu has been reduced? This problem is actually very simple, mainly because the ranking of the main keywords in the Baidu index has declined, and the Baidu index has very little length.
The tail keyword is increasing. The reason for the decrease in traffic even if the number of key entries is significantly increased. Later, Xiao feilong opened the statistical tool and checked the keywords tested with chianz.
Rankings bring about similar traffic data.

Then I analyzed other data, which showed a significant decline. In less than a month before and after, the Forum had changed so much, to explore the possible factors that may affect website traffic
I had another in-depth discussion with Xiao feilong, And I was excluded from the Forum.ArticleAnd external chain release factors, found the most influential factors: Forum keyword modification, ForumProgramUpgrade.

However, from your own experience, the upgrade of Forum programs will not have a great impact on the website, because they are all discuz programs, just from discuz
Upgrade x2.0 to x2.5. This upgrade will not have a significant impact on the website. In the end, it is determined that the Forum is modifying the keyword, leading to a decline in the ranking of several major keywords, leading to Forum traffic.
The reason for the decrease.

Now that we have found the cause of the problem, how can we solve it. In general, originality and external links are absolutely indispensable, because these are the foundation for building websites. Needless to say, the external chain and the original, the topic with high relevance is the best.

Finally, it is also the most important thing to bring the entire forum to life. Some Forum elders have said, "We have no skills in making forums, but we rely on the" water "of our members ". This "water" is not
The second is the popularity of the Forum, which brings up the interaction of Members. Compared with the previous Global Trade Forum, the Forum is no longer a few moderators alone, but it is still not enough, the user base is unavailable.
Solid, even if the keyword rankings bring about even higher traffic, it is difficult to take off the forum. We suggest that you not only consider keyword rankings, but also how to retain users and drive user activity in the future, improve user
The degree of reliance on the global foreign trade forum. In this way, even if you leave the search engine in the future, there is a lot of user base, and you can still create a foreign trade forum with brand influence.