Taobao customer new ideas: one-page shop promotion is the King

Taobao customers believe that no one will be unfamiliar, after nearly two years of market shuffle, Taobao now the polarization of the increasingly prominent: Mastered the method of the more smooth, not master still make money. In fact, many times it is not our executive power, but our thinking is not enough. Master superior to the place is that he can think of your unexpected, smart Taobao guests can be in your unexpected place to do promotion. Today, the author to give us the actual combat analysis Taobao guest website to promote a more innovative ideas, is a single page shop promotion.

Whether it is "single page", or pure "shop promotion", I believe Taobao guests are not unfamiliar, but how to combine the two organically, it is necessary to carefully ponder. The so-called one-page shop promotion, the essence is a single page station, but not the online common list of XX products, but some in the industry has a higher visibility site Taobao flagship store promotion, in fact, it is a Taobao shop entrance just.

Do not underestimate this shop promotion, shop promotion because from the search engine is accurate flow, and shops are generally the industry has a higher visibility, so that the IP conversion rate is very high. And because the operation of such methods is not a lot of people, so the competition is relatively small, as long as you can choose a good product. Below we will be from "Uniqlo" this well-known clothing brand Taobao customer single page station to talk about.

　　

The above picture is in Baidu search "Uniqlo Taobao flagship store" results. In fact, the reason I stumbled upon this site, is because listen to friends said excellent clothes library things good, just a rise, search a bit. It can also be inferred that the Chinese online shopping habits: Most people want to buy a brand of products on the Internet, compared to Taobao search, people prefer also more trust in Baidu search. This is why such a single-page station conversion rate is very high reasons. From the above figure can be seen, as an example of this site in the "Uniqlo Taobao flagship store," The natural ranking ranked first. The fact that this keyword is very competitive is very small, and the site has almost no outside chain. Below we take a look at "Uniqlo Taobao flagship store" Baidu Index.

　　

As can be seen from the above, this keyword is still very potential, especially the flow is more accurate. This is also the author recommended a single page shop promotion reasons. However, many Web sites because of the design of the same, leading to user aesthetic fatigue, even if there is a better ranking there is no conversion rate. Let's take a look at how this site is designed.

　　

The above picture is the author to this website screenshot. From this we can see that this site is not only a single page, but also extremely simple content, basically the webmaster left an official Taobao flagship store entrance. This is simple, but it has played a very good guiding effect. Unlike some Taobao site, is prone to large tracts of pictures, even more, directly Taobao shop page copied down. This is often a bad conversion rate, mainly because the page and Taobao too similar, easy to make users distrust. On the contrary, if you tell the user directly "we are not the official store", thus leading users into Taobao guest page, will give people a different feeling.

To become a master, said difficult, simple and simple: go their own way, there is always a road belongs to you! This article by the pure flagship store (http://yichun.89948.net) webmaster feeds, welcome reprint, reprint please indicate the link, thank you!