Taobao to pay for the sale of "Amoy Customer promotion" to provide 100,000 employment opportunities

December 9, Alibaba Group's largest network retailer in Asia, Taobao officially released a new network marketing model-paid for the sale of the "Amoy customers promotion." Through the "Amoy Customer promotion" platform, any netizen can help Taobao merchants to sell goods, and earn commissions from them. It is expected that within 1-2 years, the business will be more than million, with at least 100,000 direct employment opportunities in the country.

"Amoy Customer Promotion" Is this September Taobao merged Ali mother and start the big Taobao strategy, the official launch of the first combination of the two advantages of the new business. Thanks to Taobao trading platform and advertising platform (formerly Ali Mother) The effective integration of resources, big Taobao began to provide network retailer home from the channel to marketing integration services.

Put the goods in the Taobao store, the promotion to thousands of "human flesh marketing Army", has become the current network retailer home an efficient choice.

　　100,000 job opportunities offered

Amoy essence is a kind of word-of-mouth marketing, consumers based on the trust of Amoy customers, and thus according to their recommendations to buy goods. And once the Amoy customers promote fake and shoddy goods, they will lose the trust of consumers and thus lose employment opportunities. In order to protect the interests of Amoy customers, at present only one of the above or participate in the Consumer protection program Taobao sellers can participate in Amoy promotion. Thanks to the strict management mechanism of Taobao, as well as "seven days no reason to return goods", "false one compensation three", "first payment" and other consumer protection plan, can effectively eliminate fake and inferior goods. To provide consumers with shopping security at the same time, but also let the Amoy guests "to promote the rest assured that money at ease."

The data show that the "pay by transaction" of "human flesh marketing" shopping guide service quickly got the favor of businesses and consumers. Amoy Business trial run only two months, the participants have exceeded 200,000, nearly million Amoy after the monthly income after the thousand, some Amoy after the monthly income of the Million Yuan breakthrough. Amoy Platform for the launch, so that Taobao away from the "five years to solve the million employment" business goals a step closer.

　　A new model of Internet profit

In the "Amoy Customer promotion" marketing platform for just two months of trial operation period, not only appeared 20余万个 people Amoy, there have been a large number of Amoy customers to promote the profit model of the shopping Guide website, shopping Guide forum.

This September, Taobao released the big Taobao strategy, it is clear that Taobao is willing to do online shopping industry, "water and electricity gas."

Due to press, a rough statistics Taobao shopping forum has more than 2000, which love to visit the net, Taobao Shopping Network, love to buy nets, easy to network and other sites have already had a certain user base. Easy Excellent site Long "free Life" told reporters: he is very optimistic about the "professional Shopping Guide Website" This business model, in order to seize the initiative, his other professional shopping guide station "shopping on the road" has recently been online.

Amoy Customer Business In addition to providing new Internet entrepreneurial opportunities, but also for the old vertical industry site to provide a new profit opportunities. To join the Amoy platform, these professional shopping guide information site not only to provide users with professional shopping guide information, but also to provide a key to the convenience of the purchase experience; through Amoy customer business to earn "pay by the transaction" advertising revenue, is also becoming a vertical site group in addition to advertising revenue, another profit model. It is expected that in the next 1-2 years, to Amoy customers to promote the main or secondary profit model of the site will reach 100,000 orders of magnitude.

　　"Precision Marketing" eliminates click fraud

For businesses, "pay by transaction" completely eliminate the loss of false clicks.

Consumers first click to buy, after the sale of businesses to pay Commission-"Amoy to promote" the unique "pay by the transaction" new model, for businesses to allow the traditional "pay-per-click" Promotion "Cheat click" Trick nowhere to hide, greatly improve the accuracy of advertising, to avoid the traditional advertising mode of " I know that half the advertising fee is wasted, but I do not know which half of the waste is the dilemma.

For Amoy, "pay by transaction" will make them more willing to choose to promote those quality businesses and quality goods. Because the source of all their income is that businesses sell goods, Taobao, because there is a credit system and transparent trading links, only those honest businessmen and quality goods will have better sales. And those dishonest businessmen, even if they can give the Amoy higher return point, but Taobao on the sale of goods, the same Amoy customers do not earn money.

In order to improve their brand Amoy, Amoy to spend a few months to study the online shop, no matter what other people need what kind of products, he can immediately find the first few shops for recommendation. Now, the text into their own production of the situation of the shop database has more than 200. Each store's basic information, grade, praise rate, the collection rate have.

"Pay by transaction" will let Taobao such a network of retail platforms, good businesses and commodities more attention, get more trading opportunities, automatic expulsion of "bad currency."

　　"Human flesh marketing" so that shopping guide everywhere

Millions of Amoy "human flesh marketing" is to let the sales promoter everywhere.

Miss Li just a few days ago in the community forum sent herself to be a mother's post, less than a half-day kungfu, there are Amoy to provide her with a variety of information, not only to provide milk powder, diapers, baby carriages and other infant goods information, but also imparted a lot of childcare knowledge. It is worth mentioning: among these Amoy, there are many successful mothers.

Miss Li told the Reporter: "Although know these Amoy friends is profitable, but she still very grateful to them, otherwise they do not know what to need, let alone how easy net to buy inexpensive goods."

"Human flesh marketing" characteristics, equal to the business to provide countless professional promoters. Amoy customers to help consumers find the right goods at the same time, but also to help businesses find their own needs of consumers.

At the same time, in order to create their own Amoy brand, Amoy customers will choose to rely on the business to recommend. Consumers in Taobao shopping, in addition to credit, but also more than a reference to the supervision and evaluation. Amoy customers of the professional analysis of consumer demand and online shop, commodity understanding, can greatly improve the consumer network to buy feelings, enhance consumer confidence in the network, thereby promoting the overall growth of the network retail industry.

Statistics show that, compared with traditional offline channels, the cost of online sales of food, electronics and daily necessities is only one-third to One-second. Amoy "human flesh marketing" model, led more netizens to participate in the online shopping industry, will be the network shopping industry to participate in the "People's War" era, which is in compliance with the retail industry from the traditional industry to the development of the network retail business evolution of deep-seated needs.