Taobao women's promotional activities visual design examples to share

October 9 is the National Day of the Golden Week after the first day of work, the day nearly 800 million people visit Taobao, that is, Taobao 434,700 yuan per minute to complete the transaction, set a domestic net purchase single day transaction record. From the type of goods sold, Taobao on the day of women to close to 60 million yuan turnover to become a sales champion, followed by cosmetics and household items.

So how to grasp as the sales top of the women's class design it? A lot of UI design predecessors told me to do the user experience, to see the person as a fool, meaning that our design should be in line with popular thinking easy to understand. But in the visual, I think must not underestimate the member's esthetic and the taste.

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Activity one: 100% pink little Woman

Requirements:100% and pink Little Women are online shopping is very eye-catching, easy to cause the click of the title, the theme of clear, and the product of high degree of fitting. The whole activity page presents the feeling of a little woman's wardrobe.  

Material: Pastoral wardrobe, beads, wood shading, flowers, photo frames, wooden frames, etc. ......< see above >

Connection: 100% pink Little woman, online address, click View >>

Summary: Pink Little woman, of course, is the color of choice. And in order to appear more level of the page, so that each business block division is obvious, I will only apply the pink to the head, the following in turn to change the tone, showing a beautiful "rainbow color." Of course, the page is not without sensational small elements, these elements make the whole page more transparent and lovely. And the shape of the small cabinet is through the physical material modification, so, when we can not find the content of the material, and to create their own.

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Activity two: The man kills the stunt! 38 Degrees of mature female dressing Classics

Requirements: highlight the Business "brand", improve the level of activity, in line with the mature women's consumption habits. The whole theme of the demand for clear, with the product of high degree of fitting. To cater to the emotional needs of mature women, impress the heart. Each customer is a fashion magazine, the entire activity page is the bookshelf.  

Material: Lace, magazine prototype, star, tag, graffiti word, dotted line, paper roll angle, ribbon, gradient background, etc. ......< see above >

Connect: Kill men stunt! 38 Degrees of mature female clothing through, online address, click View >>

Summary: After consultation with the demand side, the idea of the bookshelf was canceled, and the page was presented in the form of a magazine directly.

In order to strive for the greatest beauty in simplicity, then read a lot of fashion magazines. And the magazine feeling is nothing but the layout on the design, the pursuit of the main title, subtitle changes, the picture is beautiful and prominent can be.

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Activity three: Trend, sexy, lady, know sex, lovable, let him be infatuated with!
Requirements: Break the rules of the original page arrangement, highlighting the merchandise to click-through, volume-oriented. Form a custom.

Material: Butterfly knot, vine, beads, dot shading, pearls, ribbons, glare background, etc. ......< see above >

Connection: Let him be smitten! Online address, click View >>

Summary: This page is a super sell a revision of the PA, so the freedom of play is also greater. Grab the theme "Head over Heels" and decide that the whole hue uses the seductive purple. The whole layout is like a woman's cake skirt. The halo is the good material that can contrast the atmosphere. As the purpose of this is to achieve a certain rate of click and turnover, so the commodity to the highest limit, highlighting the price, will be the main focus on the beautification of the merchandise, reduce the impact of material on commodities. The final page also reached the established CTR and deal.

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Our design is in fact for the needs and services, of course, a good demand will be ready enough material materials, will be their own thinking accurately conveyed to the designer. So, what needs to be designed to grasp is: what needs to be needed? Hits? Brand promotion? or the other. On this basis, and then the page design beautiful.

Another: Thanks for this three-year event to make Flash Wen Yi students.