Target keyword system optimization effectively enhance the site weight and ranking

Target keyword is defined by the keyword analysis of the site "main" keyword, popular refers to the site products and services targeted customers may be used to search for keywords. In order to do a good job of the target keyword system optimization, so that the site's ranking and weight rise, we have given the target keyword to conquer the three major Kam Sac, is ser. What about Ser? Let's do a specific analysis.

One: S, the first letter of the word sift, we call it screening.

　　

New station set up at the beginning, we have to seriously will be our site to do the target keyword screening out. In general, the number of target keywords is 3-5. When we are going to filter keywords, we need to conduct a systematic analysis of the competitive keywords, including the target word and the long tail word. Examples: The key words "fast weight loss method."

1. For example, Baidu search "fast weight Loss method" This word, we found in the first page after the search, including "Fast weight loss method" The word net also took snapshots of five, the second page occupies eight, which proves this keyword optimization difficulty in the medium or above. If Baidu search after the first three pages have this keyword snapshot ranking, it shows that the word optimization is very difficult.

2. If the top three pages appear in the rankings are the site home page, it shows that this keyword optimization is more difficult.

3. Look at each page in the title of the keywords are all complete appearance, if incomplete appearance, prove that the word is not competitive

So we can combine these three kinds of situations, to filter the keyword. After the screening, we have to do a position on the location of the keyword.

The newly established website, itself does not have what weight, this time should avoid the optimization difficulty big word, makes the difficulty small word. such as the title of the website, the first keyword we can put a less difficult to optimize the word, the second word we can put more difficult to optimize the word, so that two to three keywords, competitive small and large with the use of the word to optimize the difficulty of the first to get the ranking, enhance the weight of the site. This is also known as gradient settings.

Stationmaster should notice is, regardless of inside page or homepage, cannot set two difficult words, should be a competitive big, a competitive small such collocation use. When the weight of a small site to do small words, weight in the promotion, it can be difficult words and difficult words of the position also adjust, you can also target keywords can also be adjusted with the weight of the changes, the content of the keyword positioning can also be fine-tuned.

At this point, it leads to another word concept, is "the key word fine-tuning." Examples: For example, "What is the quick way to lose weight?" When the word gets a certain rank and weight, we can then adjust the word to "Quick weight loss". When the weight and ranking of the word "Quick weight loss" is rising again, we can adjust the word to "fast weight loss." However, the key words to adjust the time to note that two or three months can do some adjustment, according to the weight of the key words of the rise to fine-tune.

Second, E, the first letter of the word enhance, we call the right to mention.

The right to mention, as the name suggests, is to enhance the weight of the site. We want to make the right to do: focus on weights, training weights, lifting weights and translation weights.

1, focus on the weight of the site, we have to do is the preferred domain, URL standardization, nofollow tags to adjust.

1 Preferred domain: Home domain name is divided with "www" and without "www", then we have to determine which one, so you can focus on the domain name. At the same time, the station outside the anchor text, also used to determine the preferred domain, the purpose is to focus on the weight, with or without "www" on the preferred domain

2) URL standardization, we are divided into two types of circumstances to explain:

Situation one: The homepage of the website In addition to www.xx.com, may bring index.html, index.php or index.asp and so on. For the user, may be the same situation, but for the search engine seems to be a different URL, so this time to do the standardization of URLs. When there are multiple URLs, remove all the index+ suffixes with the www.xx.com.

Situation Two: itself is a dynamic website, at the beginning of the static, in the search engine, the same internal page both static and dynamic, resulting in a page with multiple URLs, so that the loss of the weight of the page, so at this time all the dynamic URL static, with static URL submitted to the search engine, At the same time can upload robots.txt screen dynamic URL. URL standardization to note: some of the pages on the site are not linked to static, must be turned into pseudo static, the site's internal search function is dynamic without relationship.

3 Nofollow Tags: when a site in a page does not want to pass the weight of the time, in the link to add "nofollow" label, shielding the weight of the transfer of weight. Note: rel= "nofollow".

2, focus on the weight, we have to carry out the weight of the Web site training.

1 The importance of training weight is the post in the station. Therefore, we should try our best to do the original content in the station.

2 Update Frequency: We follow the 5-10-15 principle. That is to say, the first month of new website, update station article frequency is 5 every day, the second month, increase to 10 each day, the third month increases daily to 15. After the fourth month, it should be updated according to the situation of the website. If it is a large station, it will increase to 30-40 or more each day, if it is a small enterprise station, update to the fourth month, there is no content update, you can shrink to two to three a day, this will depend on the situation. Note that, do not let the site update amplitude changes too much, occasionally a day or two does not update the site will not have much impact.

3 directional anchor text: Directional anchor text can promote the original degree of the article, thereby enhancing the weight. Each article if you can do directional anchor text, the site weight will be very high. Using a keyword to do each page of the keyword is directed anchor text.

3, enhance the weight we can through the site of the secondary navigation, outside the chain, weight can be added after the station to carry out.

1 Site Navigation: Sometimes the first page and the key words on the column can not be placed on the navigation, how to do? Such an important position can not put the keyword, for the SEO people is very depressing thing, at this time we use the secondary navigation instead, we could be at the bottom of the home page plus a second navigation, so that the problem solved, The second navigation to the keyword ranking is very helpful.

2) The diversity of the chain: not only exclusively directional anchor text, directional anchor text can be done outside the chain, at the same time can make a variety of words based on keywords to do outside the chain, for the search engine that is a variety of natural exchange links, will not be punished, effectively enhance the home page weight. The difference between directional anchor text and diversity is that the directional anchor text is used in the station and the diversity is used outside the station.

3 Station: When the site has done a year or two years, has been a very high weight and ranking, this time can be in the site to create a level of directory system, according to the different sites add, Bbs,blog,cms, this is what we call the station accounted for. Station in the station to help the site included, enhance the weight. It should be noted that the station within the station system to the main station with the same space inside.

4, translation Weight: By creating a Level two domain name, inherit the weight of the main station. When the site has been done for a year or two, the weight is high and you can think about transferring some of it to other pages. At this point, you can do several two domain names, while optimizing the long tail, you can translate weights.

When the high weight domain name station, no rankings, at the same time is very old website, want to be revised, responsible for the site's revision and optimization of the personnel, you need to use the idea of translation weights. At the same time, mining industry is more important long tail words, distributed in more than 10 two domain names, in the two-level domain name plus the main station link, the main station optimization three to five important long tail, the site has a clear effect can be a comprehensive revision.

Three, R, the first letter of the word reapeat, we call repetition.

The so-called repetition, in fact, is very simple, is to insist. Stick to do the anchor text in the station, stick to do the diversity of the anchor text outside the station. Do well inside the anchor outside the chain, the target keyword will let its nature.

The above is the Target keyword system optimization of the specific way. As long as the intention to do, seriously do, according to the way, the site will certainly have effects appear. Learning SEO is not only to learn knowledge, but also to learn how to think, seo thinking and analytical ability is very important. (This article by "Seoer Snow Fly" original starting, copyright, Wenzing, reprint please specify: http://www.gjjsk.com/)