Teach SEO customers how to maintain their own site rankings

Not only SEO novice friends will ask, and there are a lot of Wang Shifan optimization customers will ask such a question. "Keyword rankings do go up, I do not like to spend too much on maintenance above, can I learn?" Some friends may feel that maintenance site is very simple, is to update the content, do the outside chain on the line. In fact, if you start from the details, it may be more cumbersome than the stage of optimization. If you need a post site maintenance material, then please carefully look at the following process, read feel useful, you can copy down to save as a document for future work.

The first step: the website data is more important than anything, back up the site data every half month.

Have enough experience webmaster friend, should be able to understand me this sentence, anything is not as important as the site data. Many people will say, I back up the site data six months, security is very, but also half a month to back up, too much trouble. In fact, not Wang Shifan want to back up a half a month so troublesome, but search engines need us so diligent. There is no security data backup, if once the space problem, the data is destroyed, then we regret all too late, if the data backed up before uploading to space to compensate for the loss, then there will be too many 404 error pages, a lot of data are not back to make up. So we have to do this by the frequency of a half month of backup data.

　　

Step two: Weekly work flow chart. (Consider part of the SEO industry is not a friend, I put the work of the content into the form of workflow, convenient operation and memory)

Monday: The morning to complete an original content, the afternoon to the original content sent out the chain to help collect.

Description: Wang Shifan has been advocating original content update site, hate false original and collection, after the adjustment of Baidu algorithm, Baidu more and more value of the site's own content construction quality, so here to emphasize, if you feel too tired, do not want to update the content of the site, then do not need to update, would rather spend 2 days to prepare an original content , also cannot give the website to add pseudo original and collect content. In the afternoon, you can check the morning to update the content is Baidu included, such as not included, the need to increase the number of points outside the chain to promote the collection of work, on the contrary, you can do a small amount of content outside the chain. Content outside the chain can choose some webmaster, SEO forum can be.

Tuesday: Morning in the relevant forum hair outside the chain, the afternoon use of Baidu Library to do outside the chain

Description: How to find and their own site related to the forum hair outside the chain? This Wang Shifan said before, you can use the competitor's website to find out which forum they send out the chain, and then integrate into their own outside the chain of resources. The afternoon of Baidu Library outside the chain, this one on the one hand to do the chain, on the other hand is to do platform traffic. Do Baidu Library, must pay attention to learn to use PDF to organize a material, the data should be detailed, to others, so that others in the data content to see our website links, will be very trusting to click, follow-up may also produce cooperation.

Wednesday: Morning Update original content, afternoon exchange friend chain.

Description: Update original content, recommend a week to update three (Monday, Wednesday, Friday), high-quality original content of a second kill 100 pieces of false original and acquisition content. Link this piece, you can search through Baidu Five exchange friend chain platform, after the registration began to add to the friends of the site chain, the last search related industry friends chain exchange, specific how to identify the friends of their own chain, you can see more Wang Shifan before writing articles.

Thursday: Morning release classified information, PM related forum outside the chain

Description: For each enterprise, the classification information platform is a worthy of good use of the promotion platform, do not need to choose too much, just to seize 58, the market, the people of these three can be. As for the content of the release, how to write it? Wang Shifan recommended that you do this, the first collection of a few high flow of peer classification information content, and then find out the reason for their traffic? is the title attractive click? or is content useful to potential customers? Finally, they all absorb the advantages, combined into their own content can be. Do not underestimate such practices, adhere to 3 months, at least to bring you a large order, Wang Shifan is tested before will say so.

Friday: Morning Update original content, afternoon writing soft text promotion

Description: This is the last time in the week to update the content, to maintain the original can be, others do not consider. For the soft text promotion, if is the novice seo, then Wang Shifan is recommended must be a weekly A5 soft wen, if SEO customers, can also be written to write, it is not, you can through the relevant forums, Baidu Library, friends chain, classification and so on outside the chain form to make up.

The third step: daily must see data: Webmaster tool data, friend chain check, Web site log analysis.

Webmaster Tools Data: You can use webmaster tools to view the collection of daily sites, as well as the chain increase or decrease, at the same time, the home page snapshot update time and keyword ranking rise or decline.

Friends chain check: daily Check friends chain, we need to see if there is no reason to revoke the chain, the right to be lowered, the site can not open the situation, if it appears, please deal with in a timely manner.

Site Log Analysis: This point, it is estimated that many SEO customer class friends, like a pile of garbled things, do not know how to start, how to analyze it? For SEO customers, the site log only need to see which place is 404 pages, which is 200 on the line, timely processing error pages.

The process of website maintenance is basically like this, starting from a half month of data backup of the website, to the work plan process of Five days per week, and finally remembering the daily data analysis work. Or that sentence, want to rank in Baidu, must start from the site content construction, the content of the site in the most important position.

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