Teach you how to operate a community forum

First, operation is a broad term. In general, it can be upgraded to operation and management, which includes decision-making, content, technology, market, and sales. If you do not consider the large amount of money and vision, the importance level is the order of order. (The words of the family are not self-confident and open to discussion)

Here, I understand that the subject asks about Narrow operations, that is, content teams. Other factors are completely ignored. Of course, unless there is no substitute for the content end, the narrow sense of operation is good, it is useless. As the saying goes, you are afraid of opponents like God .......

To solve the regression problem, we should first ensure three keywords from the content end, which are stable, regular, and timely. The importance is also sequential.

There should be different points of view here, that is, timely. People who often pay attention to the Internet will know such a sentence, but it will never be broken. This sentence is especially used by Xiaomi and Lei Jun.

In fact, looking at the development of Xiaomi, your rapid development is a pseudo proposition. If it is really fast, there will be no hunger marketing or futures comments. In other words, you only need to give people a sense of speed, in fact, is not important. This is the most interesting.

Well, the topic is far away. In my opinion, you need to determine the operation means based on the resources in your hands. For example, if you have always had first-hand resources, you must be sure to start with a quick start. When others have not yet obtained the source of the message, they will pop up the message and pack it after they are skilled (characteristic, pseudo depth ).

On the contrary, if you are not invited to participate in a new product release, you do not need to be invited to the launch. Theoretically, you cannot be faster than on-site. Stable updates are required. The re-processing capability is required. That is to say, we pack not enough new content into special features.

When you are fast enough, you must go deep. When you are deep enough, it will be faster. The two are indispensable. On one hand, you are good enough to make up for some shortcomings.

For example, this marathon event is used as an example.
Fast is CCTV and Sina Weibo, and their corresponding groups are obviously the fastest (not that other media are not fast enough, but with the influence of the platform, the two seem to be prominent ).

If you are building a community around disasters, you only need to repost the content of the two platforms in time, and then work hard in depth.

For example, when we add these messages to produce content such as questions, the whole series of events make the air crash not a simple fall into the sea, a terrorist attack, a military shot down, or no fall at all, the island has fallen, and these inferences are reasonable. If you get and push the content within 24 hours, you may start to pay attention to your site.

Finally, the above are all ideal states. In fact, there are still many variables. For example, the whole process has not discussed the Interference Factors of the market, technology, and management, as well as the powerful content team. In reality, it is impossible for a small team to have a few powerful teams at the same time. A large team has a conflict of interests, a combat capability of 100 points, a team burnout, and a direct self-loss of 5 points during internal consumption.

The above is a special level, fast or deep. In fact, narrow-sense operations seem more like a protracted war in my opinion. Only a long period of outstanding performance can meet qualitative changes. (If the PR market is powerful, it can greatly shorten the time required for qualitative changes)

What is equally important to the characteristics is the daily stability and regularity. Taking disaster society as an example, if you get some users after the Malaysia Airlines incident, how can you keep them after the incident? This is the true test of operation. For example, you can discuss disaster sequelae and how to treat survivors or their families.

To sum up one sentence: the basic skill for content is to always work hard. Features are either fast enough or processed by the content team brain.