Teach you to go to the top of Google Play rankings in 10 steps

 1. Face up to the value of the highest list

We need to understand the value of ranking for your game. Enter the top 20 of your games and get at least 10 thousand installs per day, while the top 10 get at least 20 thousand installs. You need to pay at least $2500 a day to get the traffic through the rewards advertising network, and if you choose to adopt a non-incentive method, your daily fee may even be as high as $10 thousand.

　　2. Understand the Google Play ranking algorithm

Although Google hasn't published the Goole play algorithm, based on years of experience, we can probably find out some important factors that are at the forefront of the release:

Factor 1: release time

New applications must have an advantage in time because players always want to try new games. If your application has been released on the market for more than a month, it will be difficult to maintain a high ranking.

Factor 2: User retention rate

User retention rate I think it is likely to be a combination of active user installation rate and user stickiness formula (Apsara Note: such as dau/MAU ). Simply put, a high-quality and interesting game can earn a higher ranking!

Factor 3: user comments

The score of the game is still the main basis for the user to decide whether to play the game, so the installation rate of the game will also be affected.

Factor 4: daily installation rate

Increasing the game installation rate will promote the increase in the game rankings and, in turn, continue to increase the installation rate.

3. Monitor application rankings every day

APP Annie provides an optimal solution: a reliable and easy-to-understand free Android ranking tool. You can understand the meaning of ranking algorithms by yourself, select some of the latest published applications, and observe what changes have taken place in their rankings after updating or modifying vulnerabilities.

4. Social and free modes

Ensuring that games are social and free-of-charge can reduce barriers to access and make it easy for more people to play games. This allows free and paid players to enjoy the game. A good free game may transform 5% to 15% of gamers into paying players. Non-paying players are also potential paying players in the future, so do not set a high threshold in front of them, or limit their game fun.

5. Expand Internal Testing

If you push the game to Google Play before modifying its critical vulnerabilities, it's hard for you to get real benefits. Therefore, we must endure the impulse to launch games as soon as possible. Games with various vulnerabilities are difficult to rank in Google Play. The first month of a game's release, especially the first week, has the biggest chance to become one of the top players in Google Play.

To put it another way, if you perform a closed test of the game, you can release a complete and optimized game, in addition, it is more likely that the top game ranking list will be available in the first few weeks of the release.

6. Collect feedback and monitor parameters

Ask your tester for feedback, collect the feedback, and obtain the user's mobile operating system version and device model. The launch time of the game is determined by the target parameter rather than the set date. The main parameters include the daily user retention rate, active user installation rate, K coefficient, and arpdau of the game. First, you need to find the major vulnerabilities that impede gameplay and endanger application development. Install analysis software such as flurry or Google Analytics to determine which devices are more popular and ensure that your game can run effectively on these devices.

Request and check the tester's feedback to find the vulnerability that your team has lost. If you target 20 of the most popular devices, you will be able to cover half of the target users. Next, you need to collect feedback on gameplay. Pay close attention to various statistical values and establish a user stream to identify which functions are most effective and which content users quit the game. Understand what users like and do not like. Set the AB split test to measure the effectiveness of new features and maintain the normal operation of these features. Test different pricing strategies and create a low-cost and easy-to-consume item and item that requires additional fees but is durable. When you have confidence in your game, ensure that the game is no longer vulnerable, the gameplay is improved, user retention parameters also tend to be stable, and the ARPU value is in a good state, you can now release the game.

7. release a new version

Make sure that your new game version has a new page. This is very important so that Google Play can fully regard your game as a new game, it also gives it the opportunity to climb the top of the ranking in the early stage. Ask your testers to install the latest version of the game and assure them that all the items purchased during the test are still saved in their own account. Reward items are provided to further motivate players to install new versions of the game. In this way, both testers and players who later joined the game can immediately promote the development of the game.

8. Optimized Google Play icons, images, and text

Create a compelling icon and make sure that your users can see and click it in the list. The game description should clearly show the core features of the game and add some positive comments from the player comments or comments on the website. Search engine optimization by investigating the keywords most frequently searched by users, and ensuring that your text can naturally contain the content. Do not simply list these keywords, because they are dull and may scare away some players. Google also keeps "Do not do evil" as the company's Creed, so if you do this, it will not be conducive to the development of the game on this platform. The Google Keyword Search Tool is actually executing this task. Although it does not contain the search results of Google Play itself, its search behavior pattern is similar to this step.

9. Contact the commentator and PR

List some apps/gaming websites that may be held up by your game. Directly contact journalists or participate in social media activities on Twitter, Facebook, and blogs. Don't just talk about irrelevant content. Instead, you should start a meaningful discussion to take the first step for your communication with these media. Provide a media package containing images, videos, descriptions, manuals, and short guides for game functions to help reviewers more smoothly try the game. It should also provide reviewers with free in-game currency so that they can exchange virtual goods.

10. Embed mobile social media game websites

After your game is fully optimized and released successfully, what you need to do is to absorb some stable users for the game. After you complete the test phase and release the complete game, your game may have some old and new users. Relying on some mobile social websites, you can get users of these websites for free, so as to quickly promote game development.

From http://blog.admarket.mobi/149.html