Technology is just tools to do SEO to understand and departments to coordinate

With the popularity of SEO technology, now do industrial companies, many are equipped with their own full-time seoer. I am out of business before, but also in a network company from the programmer to SEO this post, in the network company to do the job in the process, encountered a lot of now in retrospect to let their own regret and love experience, the following to share with you.

We do technology, the technical attachment is often more than communication with people, will like to hear others praise, for people from the technology does not understand the criticism, we often show a resistance mentality, now in retrospect, this is how ridiculous things.

In fact, the technology itself is difficult to have a fixed standard, many companies of the technical departments of the standards are determined by their own company, such as how the art effect of the clearance, how the program function is feasible, because art and procedures after years of market baptism, Most network companies have a clearer understanding of the positioning and standards of these two positions, so when it comes to managing the technology and art design departments, the head of the company or the person in charge will not feel the burden, because everything has a standard in the supervision.

And SEO as a recent rise in a field, the market does not have a complete set of industry standards to standardize the market, how seoer is excellent? Most people will think that some of the keywords can be done after the good, however, the problem followed, mainly in the following two areas:

1, because other departments do not understand SEO, so to make some changes in the site, the program or design department is often based on the department of SEO instructions issued by the operation, if modified, can achieve the expected effect, so good, everyone agreeable, on the contrary, the Department and the Department of communication between some resistance.

2, after the key words to do up, logically, the flow will increase, will produce economic benefits, but the results are often unexpected, not only the flow of small changes, and even reduced efficiency, and SEO this time in the search for the reason, found that their own to do the keywords are done up, will be responsible for the design or program department.

In the final analysis, communication is still a problem. Communication is a skill, this everyone will admit, but as a responsible SEO staff, how do we learn to communicate with colleagues in other departments?

It says, if there is a set of industry standards to be bound, things to do will have a moment, the same, we complain that the standard of SEO is not good, in fact, we have overlooked an important document, is the "Google website Quality Guide", this guide contains a number of articles up to hundreds of, Involved in all aspects of the current SEO field, now even those who use the SEO master principle, is also derived from this guide.

Also do not have to worry about this guide for Baidu does not apply, because after actual combat, we found that 80% or 90% of the contents of the guide is applicable to Baidu, so this set of guidelines can be used as a company's SEO standards, so that not only to the SEO department to standardize, the same, SEO department due to the uneven Lead to some SEO practices and thinking differences in the situation can also be a good solution.

Therefore, when we ask the technical department to do the site title modification or a page modification, the best way to communicate is to explain the purpose of this modification to the technical department, let them know what you change for? Popular point of speaking is a right to know, because other departments generally do not understand SEO, So if you don't explain, they don't know what you're going to do next.

On the other hand, if the expected effect is not met, we should not blindly accuse other departments of not cooperating without ascertaining the cause of the matter. For example, we ask the technical department to make an adjustment to a program let a certain part of the key words went smoothly, but the overall flow is not up, the final detection of the reason may be: traffic can be increased by 20%, but due to the above program adjustment, resulting in the server speed loading slowed, so this offset, The overall flow rate has declined. So should we blame the technology department for poorly written procedures, or blame the company for the small investment in the server?

Here we will lead to another topic of this article, a qualified seoer must have some basic knowledge of program and server, if you understand the program, you can discuss with technical programmer whether can reduce some CSS and JS code, in order to speed up the operation of the program. If you know the server, then you can discuss the server upgrade with the hardware group, or reduce some unnecessary process to run to speed up the server to support the site.

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