Technology, model, and competitive trend of online search-search engine technology
Source: Internet
Author: User
Search market, expand the territory to expand the crowd, the competition between each other rose to "white-hot ". This is because search has become the second largest application of the Internet, known as "the cornerstone of e-commerce" and "The strategic core of the Internet", and the demonstration effect of Google's double collection of fame and profit has intensified fanatic pursuit.
If the rest of the world is divided, the story lacks suspense, so I have this article to speculate on the future pattern. We are most concerned about the Chinese search engine market, which is estimated to reach $2006 in 2.3 billion. Local enterprises are likely to continue to develop in the next step under the "big bang + Butter" attack by international giants.
There are still two major variables in the search market: core technologies and business models. If anyone takes the initiative and lead in both aspects, the smooth dual-track will make it fast to the future; otherwise, you may encounter various problems.
How can I work with tech giants?
"Overlord"
When a lot of people want to know how high Mount Everest is, or where mops are sold, they all "Google", Yahoo, who started searching, cannot sit down: the field they opened, how can the fruit trees of other families flourish?
Compared with competitors, Google has gained a strategic advantage: according to a survey, 75% of the world's search needs are provided by Google, resulting in an annual revenue of nearly $1 billion.
To reshape the search image, Yahoo spent $2.6 billion to acquire 5 search technologies or service providers, especially Overture, which was acquired at $1.63 billion, this gives Yahoo a technical weight and rich customer resources comparable to Google, which started with technology.
Yahoo's acquisition of Overture was evaluated by search engine observation as "just as a slap in the face of Microsoft MSN", because MSN70 % of revenue had come from cooperation with Overture.
"We were kicked off by Google", Microsoft's chairman Bill Gates admitted that he lost the Internet search engine market in his early years because of short-sighted eyes.
CEO Steve Balmer recently made it clear that Microsoft is determined to beat Google in terms of search engine technology, "we don't want to be a follower ".
Microsoft plans to integrate search technology into the next-generation Windows operating system to be released next year. Consumers only need to "default" to allow Microsoft to have a huge search market-that year, microsoft simply embeds Internet Explorer into Windows for free, and removes the $5.5 billion market value from the market.
The latest news is: the Microsoft Asia Research Institute in China lists "Internet search and data mining" as a new research direction. At present, Microsoft's headquarters and several research institutes are regarded as important tasks.
Is it a chip or a competitor?
"My job in China is to replace Google until it can dominate the Chinese search market," said Zhou Hong, general manager of Yahoo China (former 3721 president.
The two search giants Google and Yahoo are fighting overseas, and the Chinese market is the first to bear the brunt. According to the iResearch report, the Chinese search engine market in 2003 has reached 0.5 billion yuan, and the annual growth rate is still at a rate of 60%, which is expected to reach 2006 yuan by 2.3 billion.
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