Website Construction | website Optimization | website optimization cr 1, select valid keywords:
Keyword is a description of your product and service words, select the appropriate keyword is the first step to build a high ranking site. An important technique for selecting keywords is to pick the keywords that are often used by people when searching.
2, understand the key words:
Before you collect the keywords you need, it's important to understand how people use keywords in general. People usually do not use a single word when searching, but use phrases or phrases. This will play a more important role in website optimization.
3, to find effective keywords:
The following Web site includes a tool to test the frequency of keyword usage: http://www.trafficzap.com/'s Keyword generator
4, select the key word skills:
A: Serious thinking
Write down all the keywords that are relevant to your site or product, and don't review the keywords first. Don't confine yourself to what you are selling, try to stand on your guests ' consideration. Those people will bring benefits to your website and try to stand up to those people's point of view.
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B: Ask the people around you for more advice
Talk about your family, friends, and classmates about the words that are appropriate to describe your product or website. They'll probably find some words that you don't even think about.
C: Analyze Log documents:
The log document will tell you what keywords people use to access your site. (Some websites will install the corresponding tools to generate log documents for network management reference when they are under construction)
D: Refer to other websites:
See how their meta keyword is written, referring to sites that are similar to you or the same theme. This way you may get unexpected keywords, but do not paste the template directly, because you do not know how the network management in the design of the keyword before the study of those possibilities. This is mainly used for keyword research.
E: Find the wrong spelling (more for English)
There are a lot of keywords that people often spell incorrectly, and finding words or phrases that are often misspelled can bring you extra traffic. (As far as Goole is concerned, it has the ability to check spelling errors.) It is recommended not to use misspelled words or phrases as keywords.
1, processing key words:
At this point, you've collected a lot of keywords about your website or product. The next task is to combine the keywords that are collected and compose them into commonly used phrases or phrases. Many people use two or three words to make a word when searching. According to statistics, the average is 2.3 words. Do not use ordinary, single words as the keyword. Such keywords are difficult to rank in the top ten of search engines. For example: You have the following keywords: "Search engine, software, improve", try to combine them as "search engine software", "search engine improvement" and so on. The word composition keyword phrase is conducive to improving your site rankings, you will be more effective to improve your site traffic. For example: Few people use "search engine" or "software".
2. Discard some keywords: find out those keywords that are rarely used when searching:
A: In English, there is no difference in the case of search engines.
B: Misspelled keywords are useless, but finding a word that often appears to be misspelled can increase your traffic.
C: Remove those deactivated words, in English there are "the, for, a," and so on. In Chinese there are ", Earth, you, me" and so on.
D: No one uses the words "best" or "crazy" to search. If you have a similar word on your site, it's best to remove it.
