Ten principles of Web site production

First, it may not be difficult to design the homepage in advance. But this work, like the preparation of traditional promotional materials, requires our careful handling and planning. In other words, we must first identify the main message we need to convey, then carefully consider all the ideas and organize them rationally; then design a page style, and then repeat the revisions.

Second, minimizing the role of the homepage is like the cover of a book in order to attract users to browse your site's content. So the homepage design should be eye-catching, do not stack too many unnecessary details, or the picture is too complex. On the home page, 3 key points are clearly listed, including the name of the organization, the product or service provided, and the content of the home page (other pages are available). Remember that your first impressions of the page are most important.

Third, try to be simple unless it is an artistic web site, otherwise the homepage of the graphic strive for simplicity. Avoid the use of large pictures, delay the user's waiting time. The best colors on the home page are no more than 64, and the top image is best kept below 10KB. The homepage as a whole should be able to pass quickly. If the loading time is more than 10-15 seconds, many users will be impatient. Also ensure that your home page can be displayed on the secondary level browser.

Four, use the image to try to attract the user's eyeball, the homepage must have the eye-catching, the novel picture, the beautiful font. Image content should have a certain practical role, should not be pretentious pompous, pay attention to the appropriate image can make up for the lack of text.

Five, one of the main features of making the home page easy to roam the home page is as a roaming tool that directs users to information you store on the Web site or other locations, so you should try to make the roaming process effortless. Based on clarity and speed, the link items on the home page should be limited to a few advanced categories, such as companies, products, services, support, etc., with 6 to 8 linked items ideally. In addition, the information provided should not be buried under the duplication page, and traversing more than 5 linked projects is enough to be annoying. Therefore, it is necessary to strike a balance between breadth and depth. If there is too much information on the site, you may want to make longer pages or use more join items, or you may have to set up multiple home pages so that each home page contains different information. Users are certainly welcome if they can find the information they need by keyword or word on the home page. If sufficient resources are available, an expert should be found to assess whether the homepage of the design is user-friendly. And try to find some unfamiliar users on the homepage to try out your preliminary products.

The sketchy homepage generally must include the following items:

Title. This title must be clearly and unambiguously marked for the year's website, and the title may be the name, slogan emblem or image.

E-mail address. So that users can timely feedback information.

Copyright information. This is the copyright policy applicable to the content of the homepage, which can be marked with a short copyright notice on the homepage, with a link method to bring out a few other pages containing detailed terms of use, so as to avoid the clutter of the homepage.

Contact information. List the mailing address, PR, or business department phone number.

Seven, recycling the existing information to make the home page, usually do not have to start from scratch, because there are many ready-made text, pictures and other information available for our repeated use. In many cases, the material can be transferred to the Web page for a little effort.

The new things on the web are fresh, and every day there is a twist. If your home page never changes, users will soon get tired of it. On the home page to advance the introduction of new information, you can attract users to visit again. You may wish to announce the new message in the header with the headline. You can periodically change the image of the home page, and the style of the home page. Interesting things can continue to be updated. At the same time, in order to stay fresh, you should always ensure that the homepage provides the latest information, and the work of updating the homepage information is included in the established PR and data preparation plan. Make sure the links are working properly.

Ninth, carry out the promise cannot do things, do not easily promise. Do not call users to respond, such as requiring users to fill out order forms, unless you have established the method and delivery procedures for handling these orders. If you list your contact numbers online, make sure you can quickly resolve the caller's problem.

Tenth, to attract users to visit to attract users, you must make the homepage easy to find. Notify other sites (subject-related sites), do links. Arrange your own URLs on all relevant URLs, indexes, finder pages. Try to spread out the Web site.