Ten strokes to teach you to take a shot of PPT

Source: Internet
Author: User
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not a designer?

Much of this site is intended for professional designers and developers, or at least for those interested in the field. But this is written for people who have done PowerPoint. Whether you're a student, a leader, a self-help group, or a 6-digit corporate executive, whether you like it or not, from the moment you open PowerPoint or Keynote, you become a designer.

You've chosen a visual communication tool, so you should take the time to learn one or two things about visual communication. One of the main reasons, especially for those in the business world, is that your co-workers will subconsciously judge you by the visual appeal of your PPT.

How to develop excellent presentation design skills? If you haven't got the advice, learn the following 10 tips. Wait and see, if your co-workers notice that your slides are getting better, they'll probably start asking you to help them improve their own films!

  First, do not use the built-in style

To illustrate this, I open PowerPoint, grab a real default style, and write some text on it. The process is almost identical to the work flow of countless PPT designers, and the result is a typical slide that I've seen countless times in my reading and work.

(Figure text: The greatest slide is not very shocking!?)

This is a design secret, this film is disgusting; As disgusting as many of the default styles you found in PowerPoint. Admittedly, their goods have improved markedly in recent years, and keynote (the Apple Demo tool) has some good templates, but you shouldn't think of these as the core means of using them only when the time is urgent.

The key point here is that the customized voice is more powerful. Your colleagues know that PowerPoint templates are also used, and that if you don't work on the aesthetic of the slides, your co-workers will be able to detect them right away.

I know it seems a bit radical to let the designer throw out the template, but you can! Read the other tips of this article as soon as you start to do it. Otherwise, the result could be worse than what Microsoft's designers have done.

  Second, the use of quality photos

Photos are one of the best ways to make your presentation work alone. It's also one of the best ways to screw up your presentation alone. "Business people on a white background" looks good, but it's a little exaggerated, a bit stiff and old-fashioned.

Also, putting a picture naked on a white background doesn't mean it's a good photo. Don't put ugly and inappropriate photos on the photo. Remember, no pictures are better than bad pictures.

(Figure: This lady really scares me.)

As an example, we compare the above film with the following film. Do you see the difference? The pictures below are very unique, very tempting, unconventional. Instead of falling into the mire of the pattern of using crappy art, you can capture both free and high-quality photos to make stronger, more intuitive statements.

Find free pictures

Where are these amazing pictures you're talking about? For starters, you can look at the stock, which is a free theme photography site, with thousands of content and mixed quality. Also, do you know that you can do Flickr search to use content that is licensed for knowledge sharing? These photos are free, many of which require you to list their ownership, and add a film at the end of the slide to attach the link to the source of the photo.

(The text in the picture: good?)

The image above is an example from Lauren Tucker, a source of knowledge sharing permission on Flickr.

Three, the monochrome system brings the shock

You don't always have to rely on fancy photos or crazy custom backgrounds to make PowerPoint look professional. With a powerful single color palette you can make a wonderful presentation.

The above film is an excellent example of the use of simple design, without any effort to create a look wonderful things. You can do it, whether you're a designer or not, right?

The key here is that you have to choose your color very carefully. The color is too bright too funny words will affect the audience's eyes. At the same time in the auxiliary color to pay attention to the use of contrast. A crash course in color theory is of great benefit to you.

If you need help creating a palette, look at the following three free tools.


Kuler is an example of an online color tool. With thousands of excellent preset color templates to choose from, you can also use this advanced and useful tool to generate your own templates.


Piknik is one of the most basic color tools on Earth and definitely one of my favorites. Simply move the mouse to change the color, scroll to change the brightness, and then click the Copy value to the paste board, it's done.

When I do a website, I use it every day to find a feeling for color, including how it looks, if it covers the entire screen, what color is good for the slide, and so on.

  Iv. for clear and transparent typesetting

Non-designers always emphasize finding the right font for the presentation or for the right reasons. Chengye Xiao, the right font can make your presentation, it may also destroy your film. In the world of design, typesetting is an important form of art that can really set the stage for what you want to say.

Remember, fonts can convey an attitude, an opinion, or any other factor in time. Instead of browsing the font list to find "Something cool", you should think about the message you want to convey.

As an example of how typography can communicate only with its own design, look at the following font. Old-fashioned serif fonts tend to feel formal and professional, while Sans-serif fonts are neat and modern.

When people use fonts in ppt, the biggest mistake they make is to think that the first three fonts listed above are tedious. This allows them to jump to the bottom of the font, because it feels more unique and more interesting.

If you are not a professional designer, remember that the first three fonts are not boring and they are safe. They are beautifully styled fonts that are professionally designed to make you look good, and that's exactly what they're going to do.

Never be afraid of a standard font. Using them can help you ensure that your design stays professionally organized, away from ugliness and clutter. Notice how this film uses relatively "boring" fonts, but by using different sizes and weights, and adding some visual interest, the ultimate creation of something that is rather dull.

Tips for using interesting fonts

Now, please don't frown, what I'm saying is you don't have to avoid 100% of those cool fonts. Interesting things always have a chance to play a role, just understand that you should use these fonts wisely and flexibly.

As the above picture shows, one of the great tricks of using these crazy fonts is to use them only for headings and keep the rest of the text in plain style. Once your complex fonts are used too much, or you start mixing complex styles, all you get is a mess that can't be read. On top of that, we make most of the information available in a real readable font, but with the title, it still gives you the most memorable page.

 Five, pay attention to your readability

When discussing the topic of typesetting, you should always be aware of how readable the font is in your presentation. Sometimes the second trick of the Sunflower book (Looking for high-quality pictures) will put you in the position of the next picture.

(Figure: This is hard to read, no matter what color you choose)

Here we have a very attractive image, but it does harm to the readability of the text. Even if we make the font bold, and try different colors, the effect is not good. This is really frustrating for a rookie designer.

But the solution is quite simple: the third recruit with the Sunflower Book (monochrome system to bring shock). By simply creating a simple color bar behind the text, we can increase readability by leaps and bounds, while maintaining the fashion of the slide.

The big strokes are hidden in the form, which is a fairly common practice that can be applied in different ways. Take a look at some of the following examples to awaken your inspiration.

Narrow strip:

Width Strip:

Scraps of paper:

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