Whether we are personal blogs, webmasters, large portals, or enterprise websites, it is necessary to know the data information of website visitors. Because we can get the conversion analysis statistics of website and operation results from visitor information, and we can re-deploy new promotion strategies accordingly. Therefore, regardless of the size of the website, we will install a statistical tool for the website.
For most small and medium websites, we use many free website statistics tools, such as Baidu Statistics, CNZZ statistics, Google Analytics, and quantum constant statistics, of course, we may also have friends who like to install some open-source software Piwik. From the background advantages of functions and tool software, Google Analytics is certainly the best. However, due to special problems, Chinese users cannot use it, therefore, we generally use domestic statistical tools for Chinese websites.
In general, like the majority of Internet users, Lao Jiang mostly uses CNZZ or Baidu Statistics. The former has been sold and integrated into the Umeng platform, so he feels that it is not very reliable, I am considering whether or not I have switched to Baidu Statistics. We all know that Tencent's product line is owned by others, and they certainly can find similar products, as are Website statistics and analysis tools. Old Jiang has been paying attention to it before, but he has never been in touch with it. Here, I will take some time to experience Tencent's Tencent Analytics (Google is called analysis, you are also called analysis) function, the introduction is powerful, including real-time website statistics and monitoring downtime reminders. Its greater advantage is to analyze detailed visitor information, including age, gender, and education level, this feature is a bit powerful (where does data come from? Is the QQ client synced ).
1. Tencent Analysis Platform
| The code is as follows: |
Copy code |
Statistics portal: ta.qq.com
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2. Tencent analyzes registration and website access
Generally, we all use Tencent's QQ products. Therefore, the registration process is very simple. You can use QQ to quickly log on.
1. Register and log on to Tencent for analysis
2. Add a statistics site
3. Deploy the statistical code
Here we can see that the website statistics code generated above is put into the website code. Click "Copy code" to see the "I have added" icon. After deploying the code to the website, click finish. Here, we will check whether the code is correctly added. If it is correct, a prompt will be displayed.
Third, functions of Tencent analysis tools
If we are a newly added website, there is no data for a short time, so we need to wait the next day to see more data. Tencent's analysis tools are still quite powerful. After all, people have a long history of "innovation" functions. They combine the advantages and functions of many peer platforms with their own unique functions, let's take a look at the features of Tencent's analysis tool.
1. Real-time website data
We can see statistics on visitor visits to the website during each time period.
2. Website trend chart
We can intuitively see the visitor trend chart of the website, see the visitor peak and low periods of the website, and then compare each day and every week.
3. Page ranking comparison
We can use Tencent's analysis tool to collect statistics on the visitor's webpage information. The page to which the visitor entered the website is large can also be compared with historical data.
4. Visitor Portal page/exit page statistics
Here you can see the portal for users to visit the website. Of course, if there is an entry, there will be a exit, and the data table can directly see the statistical ranking of the exit page.
Through the entry and exit page statistics, we can adjust the page layout in a targeted manner to improve the browsing depth and stay time of website users.
5. Visitor access page depth
Website access depth statistics help to adjust and improve the PV, stay time and return rate of users.
6. Visitor Image Analysis
Tencent's image analysis function is not yet seen by other similar statistical tools. We do not care where the data comes from, but it is quite distinctive. Statistics on gender, education, age, and even occupation are available. This helps us analyze the website content and user level.
Where does the image analysis data come from? I personally guess whether the feedback from the QQ client installed by the user is too big. The problem is that the personal information of our QQ client can be directly obtained by big data. (Isn't that my personal information obtained without my consent ?)
7. Operator statistics
This statistics is still necessary. In some cases, the host we select or the leased line is faulty, leading to access failure in some regions and carrier lines. If the data is abnormal, the host problem needs to be solved.
8. Visitor Region Statistics
We can make targeted statistics on the user regions that prefer the content of our website.
9. Client Statistics
10. Comparison of new and old visitors
11. Real-time visitor data
IV. Tencent Analysis Tool extended functions
From the above we can see that Tencent's analysis tool has the functions of most of the statistical tools, and with its own image analysis function, the graphical display data interface is much better than other statistical tools. After all, people are "innovative" in their careers, so they will certainly be better than others. In addition to the features of similar products, Tencent's analysis tools also provide auxiliary functions. Let's take a look.
1. Page heat map statistics
We can also separately set a heat map for counting website pages.
2. Website speed measurement
3. Website availability
4. Speed diagnosis
We can check the access speed of China Telecom and China Netcom On a separate page. Then, the website File loading speed is adjusted accordingly.
PS: In addition, we can also perform basic user settings, the "gear" icon in the upper right corner of the background page, and then set subscription, monitoring, and other functions.
5. Data subscription
6. Monitoring reminder function
You can set up a text message, QQ mailbox, and QQ pop-up window to remind us if the website is faulty.
7. Fluctuation reminder
We can also set a fluctuation reminder index. If the traffic volume is lower or higher than the previous day, let us know.
Fifth, Tencent Analysis tool summary
1. From the perspective of Tencent's analysis and statistics tools, there are still some common statistical tools, and related expansion functions are also added and integrated. In particular, the statistics on detailed user data are quite distinctive.
2. Tencent analyzes website statistics tools and provides a good user experience on the page. All of them are displayed in the form of icons and data lists, so that administrators can analyze data intuitively.
3. The specific statistical accuracy is not clear yet. Later, Lao Jiang will install two statistics on the website and compare them to see how accurate they are, if you have used Tencent's Tencent Analytics tool, you can give us some feedback.
