Test Media Cat: an artifact to address new media operations and revenue

New media people who have entered new media or since the media are likely to gain revenue from the platform user bonuses and content scarcity, but how to use good tools to assist content creation and dissemination is a key point for those who follow up or are now planning to do new media, for example, At present, many operators are faced with a problem is the content creation and dissemination of confusion, most people do not find a better way.

What's the problem with new media now?

The future of new media and media development will be more and more extensive, all industries will have a certain fans and competitors of new media people, such as simply from the SEO industry to differentiate the current has been produced by SEO optimization, seo training, seo diagnostics, SEO consultants and other segments, these positioning accurate, Content Professional, target group precision and other areas have been faced with content operations and revenue of the two core issues, specifically in the inability to improve customer level, unable to research innovative content, can not provide differentiated advantages.

The public platform as an example, the current business model is obvious: advertising, soft text, on behalf of the operation, two development, resulting in new media content becomes difficult and the platform to increase the protection of original content, on the one hand, the platform has a longer-term development, on the other hand also indirectly suppressed the source of some account content, All of these are fully exposed to the lack of new media operations and revenue exploration.

With the recently proposed QQ public platform to see, the new media companies or Internet giants, are in the layout of news or industry media as their own starting point of information dissemination, in the future there will be more original ability or have a certain professional accumulation of people through the development of media mode, This also fully illustrates the media operations and revenue system to their needs, or through a unified management platform can be more convenient and seize the future market, currently on the internet has launched a new media platform management products, through a platform to integrate a variety of new media platform Unified management and publishing information, where the media cat is one of , its role advantage is to solve the problem of operation and income from the media star.

Why does new media platform management become just as needed

The author Mo Shi is one of the practitioners of new media exploration, eager to have a platform to unify the management of Weibo, blogs, public platforms, today's headline numbers and other resources, to achieve a key and synchronous release requirements, through the ability to detect multi-platform data, so in the new media field often focus on this aspect of technical solutions, recently, Industry friends to recommend this media cat products, personal experience registered an account for the evaluation, the basic function to meet the needs of the page design is good, can be extended strong.

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After visiting its official website to register the user, obtain the creation code to create a personal self-media account, on behalf of the User Center account list display in the running state, you can bind already filed domain name or use the platform provides two level domain name access to the Account Management Center, is the homepage initial, One of the advantages is that it has information about the flow and the ability to implant the community, not much like we used to build a station to enable Cms+bbs two.

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Platform allows users to register login, registration also set up Sina Weibo, QQ interconnection, login, mobile phone number, mailbox and other five registration methods to meet the user diversity and account security requirements, this is the new media thinking, through the continuous integration of the original old mode of innovation and reconstruction, to achieve mobile.

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Admin login background can be very intuitive to see the left menu bar and platform operations data, this is through the new media content for the dissemination center, this is a very good statistical management tools, can focus on content creation through big data, to meet different time points, different users and different forwarding platform of targeted content creation, Better serve users.

As a system product, the media cat mainly satisfies the requirements of content publishing, content submission, user communication, content distribution, platform operation, data analysis and so on in function setting, so that users can save more time to manage multiple public numbers, especially from media account operation or on behalf of operating company, and also solve the problem of fans. , backstage operation Assistant has voting management, sampling activities, advertising management, opponent monitoring and other functions, can enrich the content diversification and always pay attention to the development of the opponent.

As a new media station has become the standard, we have built the site into an integrated system, not only on the PC to access, but also suitable for mobile and WAP version, but many new media account users are on third-party platforms, users do not interact with users can not get accurate data, Violation of the platform rules of the hard operation of the account may also be a direct shutdown of the closure of the number processing, which is the new media hidden trouble.

Any form of product will eventually return to profitability, the above we said that the public platform advertising mode can not be: network advertising, soft text, on behalf of the operation, two development, in the current work platform will appear, the account itself traffic and very large, but the number of fans can not open advertising resources, No certain impact brand ads will not choose to run, if the platform is their own discretionary management, then we can be based on their own platform users and traffic through advertising, e-commerce or promotion, etc., which is the key point of revenue is the biggest profit point.

What kind of new media system do we need

The diversification of new media and future development channels from the media will certainly be more and more, but how to get off the market is the focus of our attention, we said that since the media is being subdivided, but all face the issue of content creation and profit monetization, in this new media wave can gain more user attention, In fact, a media-like cat is in need of a new media attraction, through the software tool thinking in a technical way to build a competitive barrier.

At present, the general demand wants to be able to integrate the information release can support multiple public number or other channel account management platform, integrated Web Community communication function to precipitate users, support multi-customer service in real-time response to user demand questions, support diversified content display mode, such as voting function, lottery function, H5 page One button creation function, etc. It is the market there is such a demand, so that once launched the QQ public account platform ushered in a large-scale account registration craze, not seen from the media is also good new media, are the main channel for users to obtain information and more have mastered a certain operation and to obtain a verification business model of the people began a new round of Nuggets tour.

Comprehensive summary

New media and the development of the media have a lot of opportunities, especially in the traditional industries, but only rely on the content of creative ability or revenue model can not certainly win the market, at present many service providers to launch a media management platform similar to the media cat, believe that the content will usher in a period of transmission as the core, The internet is changing fast because many people do not seize the core of the moment, through a variety of tools or methods to meet the needs, and new media in the blink of an instant, new models or technologies emerge.

Test Media Cat: an artifact to address new media operations and revenue