Text Knife Wood water: About search engine and user's page value

We often talk about the inclusion of the site, some sites can have a very good collection, and some sites may be included in the difficult situation, this aspect of the problem may have a certain relationship with the structure of the site, but more reason is that the site's page exists value, And then from the page ranking to see why a page can get a good ranking, why can search a long tail keyword in the position before, this not only with the weight of their own site is linked with the value of the page.

When we want to find the information we need in search engines, find the top of the article we should also be able to learn some rules, this article or page can be ranked in front of the position, it must have several characteristics, the article is very readable, can solve practical problems, a good user experience. Page value also contains these aspects, on the one hand this page is valuable for search engines, on the other hand this page for users is more needed, this is the search engine needs to do the work, help us find the content needed.

　　The value of a page for search engines

Understand the principles of search engine people should understand the search engine contains a page of the process is what, in search engine spiders crawl a certain page in their own huge database for analysis, find in their own database whether there are more of the same information, This process can also determine whether the text is original, for a completely fresh content search engine is certainly more like will give a higher weight, for already exist too much the same content of the page may be included but give a lower weight, or directly take not included in the way.

　The value of the page for the user

One of the biggest reasons we're going to use a search engine is to find what we want, so the greatest value a page can give to a user is the thing that gives the user what it needs, which may be a problem or bring some useful information. We can find that in the search results Baidu Encyclopedia is always ranked in front of the test position, some people may say is Baidu own product reason, but Baidu Encyclopedia in other search engine also can rank in front of position, this is because Baidu encyclopedia often can provide content is we most need most detailed, This is also the embodiment of its maximum value to the user.

　Value of page content

A page content contains many aspects, can be text is also a picture or video, in the end what kind of content is more valuable, from the search results also can see some clues, in the search results we can often find a lot of video will have a good ranking, This has to admit that the search engine for video has a special preference, because often the production of video is also relatively difficult. The other is that the text form of the article must be better than the pure article, graphic combination of the page is more rich at the same time can also bring benefits to the user experience, so many of the site's pages will be used in the form of article + map, we can learn a lot, for their own each article with a suitable picture, Add points to your article. If it is able to combine with each other can often achieve better results, now a lot of single page that is the way to do.

Whether the search engine or the user is certainly more favored a high-quality and valuable article, search engine return is to give you high weights and good rankings, users may be reproduced this piece of article, or to bring Word-of-mouth! So building a valuable site must have more valuable pages to support.

Wen Dao mu Shui Blog: http://wendaomushui.com/seotechnology/about-page-value/

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