That's how I use the data: recruiting two waiters

Small restaurant to eat friends will find that, often, the restaurant door will be erected a sign, which says "recruit two waiters", the following will be accompanied by a description: Because of business needs, we recruit two waiters, request xxxxx!

That brand general "low-key a bit eye-catching", always let a person inadvertently glance, to say an accurate figure, then 10 people pass by, there are 9 people are visible! People hurried to the food a street, excuse me is to find a job? The answer is obvious, no one is looking for a job, people come to eat! So what does this seemingly superfluous recruitment bulletin do? Share with you today a little bit of my experience in voice-over.

The previous blog mentions the voiceover, the mall elevator in the anti-skid mat is to tell you: it is very clean and sanitary! A full screen discount on a treasure line is to tell you: it's cheap! So, what is the purpose of the small restaurant here with the recruitment bulletin? Here, we can understand, this is to induce guests, let everyone think this hotel business really good, otherwise you think Ah, business is not good can recruit a few waiter?

Sometimes these methods really work, when you pass a small restaurant or a fashion shop, someone else a recruitment notice you cheat in, women are so, in their hearts still deep sigh: I really tm wit it!

Do not dwell on the topic discussed above, let us continue! Consider the question of whether or not they want to recruit new waiters if the restaurant really pulls a lot of guests to dinner through the recruitment bulletin.

This is a very interesting question, the interesting is not the answer to the question, but the problem itself! We say that someone has done something for another purpose, but when that purpose is achieved, he will in turn be able to do the thing he stated earlier (which requires some understanding)!

The result is expressed in English: do next first! That is, "do the next step first"! Although the voiceover works well, but "do the next step" is more general, many excellent ideas and this related, such as the very famous free marketing theory (Internet thinking), in fact, it should be the service first charge, with more people, produced a certain popularity effect, you can make money by other means, So the service itself is free! But the real operation is: first free, occupy the site and the popularity of later!

Man is really an all-pervasive animal, whenever there is a thought in a way to achieve success, people will spread him to any corner of the world, any one field! So this "first to do next" idea is really everywhere, such as someone to release cosmetics sample, let you use it! Someone online shopping support to pay, let you see the arrival first! Someone put their own website member free experience, let you first by the VIP privileges, and so you are all kinds of convenience spoiled, and then back to the ordinary members of the withered flat, will pay the bill without hesitation! Someone made a trial version of the software, so that you first use the basic functions, such as data accumulation into this software, you want to go can not go! Some people let their products first low price dumping, crushing your local enterprises, and so they lose production capacity, and then bidding pain slaughter!

Temptation is a power! Let you unknowingly recognized the culture of others, participate in other people's activities, fell in love with someone else's products ...

Hey! Please allow me to smile proudly! It's Showtime!

Chinese philosophers have long said: "Mantis Siskin"! There are soft spots behind any playful gameplay! This "Do the next step first" is not perfect! Its Achilles heel lies in the fact that it is too difficult to grasp the proper discretion. Let us look back: First release cosmetic sample, let you first try, addictive after inducing you to buy products! I ask a question: Does the sample need cost?

Haha, if the whole of the sample, then the enterprise also went bankrupt! So, an imminent question is: Who to release, what kind of products, how much dosage, what time to release!

Don't beat around the bush, this is data mining! and need to be supplemented by a small range of statistical tests! Collect a lot of data, accumulate a lot of experience, can effectively handle this size of grasp! This involves very elaborate details, you own Baidu! Let's continue our discussion.

If you read my blog for a long time, you know I want to say, "Let's think about it in turn"! Yes, conversely, if the boss hadn't thought of "do the next step", then we will "do the next step" (Anything is relative, "Do the next step" is no exception), you first take care of the size model, where the need to use some data quantification, so that the entire optimization path looks more "chewy", more play the head! The boss as long as you attract, will be a full range of accept the "first to do next" idea, from now on, your chance that call a lot Ah! The performance, attraction and demand of data quantification is unprecedentedly high, wait for a promotion! (maybe no need to wait for a promotion, the leader knows how to "do the next step First"!) ）

Well, the story is supposed to end, according to the convention say data thinking! Today, in fact, there is nothing to say, first disturbed the Hornet's nest!

Come, we recruit a Google Global Vice President!

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