The ad CTR of the Yahoo Panama platform rose by 10% in six weeks

Yahoo's latest Internet advertising platform, Panama, was launched for six weeks. AQuantive, the largest online advertising agency in the United States, said Yahoo's ad hits increased by 10% during this period, this achievement made Yahoo's management excited and meant that it had snatched more positions from Google.
According to foreign media reports, Swiss bank analyst Ben schuct said: "Yahoo's new advertising platform's performance has exceeded the industry's previous expectations ". He said that, driven by the above performance, Yahoo Search's revenue in the second half of this year will increase by 20%, and his previous expectation is 15%.
Yahoo is constantly trying to open up new demands in the online advertising market, and the gap between the search field and its main competitor Google is gradually narrowing down. According to a Bloomberg survey of analysts, analysts generally expect Google's net income to reach $12 billion this year, compared with Yahoo's $5.47 billion.
The online advertising platform Panama is a milestone for Yahoo CEO Samel. Last year, the project was not released for a long time, and the call to complete the class was once high, yahoo's sales revenue is also the lowest in five years. "There is no doubt that Panama makes Yahoo a more favorable position. The platform is still in its initial stage and we will continue to explore and correct this system," said Samel, 64-year-old. "Yahoo's share price has soared by 23% this year and fell by 2006 in 35%.
Walter purris, a capital manager at RCM Capital Management, said: "It seems that Yahoo has found a recipe to boost revenue growth ". However, he also said that the competition between Google and Yahoo is still very difficult, because Google is not still in place.