The analysis of the key words in the long tail keyword game

Website optimization is the first step is the keyword positioning, one is the user search keyword positioning, one is the industry's keyword positioning, these 2 positioning determines the site's core keywords. Site optimization of the success and core keyword analysis, from the user search point of view, long tail keyword search is far greater than the core keywords, because the long tail keyword can be good positioning, and bring traffic. This will have a great effect on the conversion rate of the website.

(1) long tail keyword long

Long tail keywords longer than the core keywords, is the length of the text. Long tail keywords are words related to the core keywords. For example: Core keywords: decoration, long tail keyword decoration design company, beauty homes decoration pictures, decoration materials and so on. The general long tail keyword is a combination of 2 to 3 words. Long tail keyword and user search word has direct contact, for example, the user will ask the beauty salon decoration company which good? The words involved in the word is the long tail of the beauty salon decoration company, with beauty salon Decoration Company page appears in front of the user, rather than decorate other words.

(2) Semantic analysis

The semantics of long tail keywords can be more clearly expressed. For example: Keywords Shenyang group purchase, long Tail keywords Shenyang Group site navigation, you can understand, Shenyang Group buy this core keywords including the Shenyang Group purchase site navigation, including Shenyang Group buy network, such as derivative words, so different semantics, user search is also different, user search habits is to describe a thing clearly, The meaning of long tail keyword is more clear than the meaning of core keyword, so it can bring more traffic.

(3) Search engine launch of Long tail keyword

The left side of the search engine is generally the promotion of corporate websites, the degree of competition is very fierce. Core keywords more competition, a word ranked before a lot of money, the price of long tail keyword less than more core keywords, and search rankings directly show to the user, directly positioned the user. Many do not understand the search engine or do not consider the user, then the main keyword ranked first, also bring no amount of traffic.

Sentence Summary: When you consider the user experience, the user search habits, the longer end of the keyword more obvious.

Looking for the long tail keyword method, I summed up a few:

(1) using search engines to find long tail keywords, in the search box input keywords, back to appear under the word, these words are long tail keywords, in the search structure, related search can also be used as long tail keywords.

(2) keyword combination growth tail keyword

For example, I said above, beauty salon decoration design, is the key words, then the combination is a beauty salon decoration design This long tail keyword, need to pay attention to is 3 words also want to point. Combination of keywords for long tail keyword, pay attention to the expression of words meaning, grasp the meaning of the expression of the Lord.

(3) interrogative words

For example: What are the group buying websites in Shenyang? How many sites are there in Shenyang group buying site? These derived long tail keywords, many are user search word, use these words, stationmaster can obtain more website traffic.

(4) Create new long Tail keywords

If you can create a new long tail keyword, innovation is every enterprise should pay attention to a point, no innovation will not have to change, there is the development of innovation. If you create a new long tail keyword, each big site has your word, then not afraid of others do not know your site.

Article Source: Shenyang 196 Regiment, Http://www.196tuan.com