The application of SEO in Web page making

1. What is SEO
SEO (Search engine Optimization) Chinese translation is "Search engine optimization". SEO refers to the site through the internal adjustment optimization and optimization, so that the site to meet the search engine ranking demand, in search engines to improve the keyword rankings, so that the precise user to the site, get free traffic.

2.SEO classification
White hat seo: White hat seo is a fair approach, is to use in line with the mainstream search engine distribution policy provisions of the SEO optimization method. White hat SEO has been considered to be the best SEO techniques, it is in the case of avoiding all risks of operation, but also to avoid any conflict with the search engine distribution policy, it is the highest professional ethics standards of SEO practitioners.
Black Hat seo: Generally speaking, all use cheat means or suspicious means, can be called Black hat seo. such as spam links, hidden pages, bridge pages, keyword stuffing and so on.

3. White Hat SEO optimization method
A. Carefully designed website title, keywords, description, reflect the site location
B. Website content optimization, increase keyword density
C. Adding Robot.txt files
D. Site Map
E. Adding an external chain reference

Front Page SEO
F. Optimization of website structure layout
G. Web page code optimization
4. Page Structure Layout optimization
Adopt flat structure: A. Control the number of links on the home page, for small and medium Enterprises recommended homepage link within 100, can include page navigation, bottom navigation, anchor text link, etc.
B. Flat directory hierarchy, as far as possible to jump 3 times can be reached within the site of any one page, site design home page, columns, content pages, do not use the vertical linear structure
C. Navigation SEO optimization, head, bottom, Content section, main navigation, sub-navigation, category navigation, as far as possible with text, breadcrumb navigation, leaving breadcrumbs on each site, so that users can understand the organization of the site, placed in the upper left of the text

5. Layout details of the content page
The left text, the right side of the popular articles, related articles, the following is the copyright information and links, paging options arrangement: Home 1 2 3 4 5 6 7 8 9 Dropdown Select another site loading speed will affect crawler crawling, page best not more than 100k

6. Page code optimization
a.<a> tag with title description, Extranet link using rel= "nofollow" property
B. Rational use of H1, H2 labels
C.P labels and BR tags are for text messages
D.table adding titles using caption tags
E.IMG Label Note Use the ALT attribute to add a description
F. Use of strong and EM when using accent text or use <b> and <i>
G. Important content HTML content on the front
H. Important content do not use JS output
I. Use less iframe as much as possible
J. Use Display:none sparingly, otherwise it will be ignored by crawlers.
K. Streamlined code for easy crawler identification

The application of SEO in Web page making