The application of Weibo and the development of micro-blog and e-commerce

Article Description: Sina Weibo is currently in the domestic microblogging services should be at the forefront of the development to this stage to believe that Sina Weibo is also considering how the future of its platform for the road, and it is currently carrying out a variety of attempts.

Sina Weibo is currently in the domestic microblogging services should be at the forefront of the development to this stage to believe that Sina Weibo is also considering how the future of its platform for the road, and its current also in a variety of attempts!

Sina Weibo recently launched two products based on Sina Weibo, one is micro-territory (vld.sina.cn), one is micro-group (tuan.t.sina.com.cn). Personally think that the two based on Sina Weibo application, the value of the micro-group will be greater, lbs service may be a need for a longer period of time to be able to reap the service, LBS service more biased line, the need for time costs will be higher, Even I think that the similarity of lbs and group buying is higher (all need strong offline marketing ability).

Facebook has become a great platform for companies like Zynga to succeed. The game should be said to be the best choice for Facebook, and for Facebook, a two-way relationship is probably the most appropriate game. For Sina Weibo also needs to be able to achieve a company based on its ability to grow at least billions of dollars, compared to Zynga's Facebook, for Sina Weibo such a platform, what is the maximum fit? personally think is E-commerce!

second, the existing based on the application of micro-Bo

There are a lot of third-party applications based on Sina Weibo, and here are a few possible ways to do it in the future: recruiting, second-hand trading, marketing, etc.

Micro-Bole is based on Sina Weibo recruitment information search and aggregation platform, micro-Bole provides a platform for the recruitment of micro-blog job information can be aggregated to a site, and the recruitment of job information according to the position, location classification, if the need for further in-depth excavation of job requirements, will be a valuable platform. (Via)

http://tbole.com/

Micro-Flea is a microblogging based on Sina Weibo, a third-party application, its essence is a reliance on Sina Weibo second-hand trading goods application, for Weibo users to provide publishing, inquiries, evaluation of information services. (Via)

http://tiaozao.sinaapp.com/

A little web is a marketing platform based on Weibo. Social marketing is becoming a more and more important marketing channel, in the hard wide price constantly improve, there will be more enterprises to choose through the socialization of services to marketing. And the emergence of micro-blogging also makes individuals become a media, can affect their fans. The emergence of such a platform should be said to be a necessity. (Via)

http://www.youyidian.com/

In fact, from the above three application, Sina Weibo is actually as a marketing platform and recruitment or second-hand goods trading combined, why said Sina Weibo is a good marketing platform, because it is a social platform, through and its integration can facilitate the realization of social marketing!

For E-commerce, the need is a marketing platform, and E-commerce as long as there is a suitable marketing platform, you can generate a lot of revenue, so from this perspective, Sina Weibo + E-commerce is the best choice!

third, Sina Weibo + e-commerce

Sina Weibo's recent strategy to buy a stake in Macaulay I think should be in Sina Weibo and E-commerce integration in doing the layout. This time the micro-group should be a micro-Bo and E-commerce integration of an attempt. Why choose to buy navigation as a starting point, because the group purchase navigation in fact more needs of the socialization of marketing channels, this is Sina Weibo strong place, through the relationship circle to share and spread.

Sina Weibo is essentially a platform for communication, he can provide for e-commerce on two things, one is the user (relationship), the second is based on the spread of the relationship (marketing), and Sina Weibo would like to be involved in the payment based on Sina Weibo, information flow, transmission and payment flow, Such a way is also have a very strong can drink online e-commerce (including offline services) docking platform, to achieve a broad O2O mode!