The art of keeping white on the web

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In Chinese painting, there is a sentence describing the space layout of this art form is more classic, is "white when black", indicating that the white is empty place and the ink is the whole part of Chinese painting, how to use the space in the white is very important, but also to promote the artistic way, some even though the painting is very good, but look uncomfortable , that is, did not pay attention to leaving white, resulting in the picture of the overall failure. For web design, has it not so? Perhaps now we have not elevated it to an aesthetic point of view, so no one to delve into the art of the Web page, I think this is the direction of our web designers assiduously, because the future of the network technology is highly developed, people for a higher level of pursuit will inevitably involve the pursuit of art, beauty. That being the case, we should take our eyes off the point and consider the design of the Web page as a reference to this level. Try to overcome the limitations of the current technology. In this case, in accordance with the aesthetic view of the arts, the white page is also a part of the main content in the text, pictures, animation, as each designer in the production of the page to consider together.

Ascension to the height of the art to see the white is through the visual means, white can also bring psychological ease and happiness, can also bring people tension and rhythm, through this means to the user to express the psychological sense of the designer, designers in the design of the Web page also in the same time with their own use of the object in an Exchange, A good designer can achieve the level of psychological dialogue with the object of his or her use. Not only through the text on the page, pictures, animation combination and arrangement, while the use of white to express. can achieve very good results, such as a casual web site, the designer to convey to users a message is that if they let them relaxed and free, the light through the Web page of the pictures and words are dry, no emotional color. If you can reflect this emotional color through web design, it is clear that such a design is a more sophisticated design. Can it be achieved? Of course, with the help of white on the page can be, so that the white more show their own characteristics, in the contact picture and the middle of the text frame a bridge!

This being the case, how should we make use of the method of leaving white in the design to achieve the above purpose? To promote the art level, the pursuit of psychological identity will be considered from a space level, only from the white itself to consider is far from enough. It is part of the entire two-dimensional space of the Web page, the whole space to show a certain degree of integrity, the whole and part of the original is a pair of contradictions, mutual constraints and promote each other, in the local space may be the allocation of degrees, leaving the gap is also very harmonious, but as a whole is not. Only take care of the entire page of the allocation of space, so that the white can be used to show a certain vitality, sometimes although the local may be imperfect, and what matters? So to always grasp this degree, adjust the space of their own pages, which should adhere to the standard is the above two requirements, at the same time with the help of their own designer aesthetic feeling, of course, it is more important to closely combine their own use of the emotional requirements of the object, of course, this is also the designer in the continuous design practice in the continuous exploration , constant adjustment, so that can grasp. The following two aspects to specifically talk about.

How to highlight the role of white in space, in the aesthetic point of view, we know to make the Web page more beautiful, there are many elements of the form of beauty, the emphasis here is the balance of the page, rhythm and rhyme, because through the layout of the Web page, to a large extent, with the help of the role of White, Perhaps in the design of the time did not pay attention to unknowingly in the use of it, imagine a page full of pictures and text, a little gap is not that is not a sense of rhythm and rhythm, with this element (here you can think), you can reasonably adjust it and other pages on the relationship between the other elements, Make the arrangement more reasonable. This can be designed to make the page balanced by the amount of white volume it is best to create a sense of balance in an imbalance, which will make the page more vivid, more glorious, if the left and right two parts have text, can be appropriate to adjust their size, is a large, text content, you can put up some , the other side is small, the content is less, put in the lower corner, the above leaves a lot of white. This will win the balance, not so rigid. Of course, this is just a simple example, the actual use of many times is a combination of the elements of formal beauty. In the Web page through the role of White Bridge, is the entire page of the elements arranged on the tightness of the random, ups and downs, so that browsing will be rich with strong sense of rhythm, like listening to a beautiful song. After all, life is not just a step-by-step life, sometimes feeling just life, or work, no art, no beauty. This is the designer's responsibility, in the web design time to be able to reflect, not very good? Of course, not to say that every site is designed like music or art sites have the same sense of rhythm, in different kinds of sites to reflect the different, this is a need to designers grasp the problem. A bad grasp will appear inconsistent with the intention of the designer or even the opposite effect.

Furthermore, with the use of white pages, we can display the characteristics of its website without too much explanation, which is mainly from the functional aspects of the Web page. For example, the informational nature of the news website, the fast sex. Sports website full of passion. Commercial web site's commercial flavor ..., good use is as successful as other commercial operations. We know that fast food restaurants use a strong irritant red as its wall or seat color, this allows people to feel a sense of tension in such an environment, so unwilling to stay inside for a long time, thereby freeing up more space for later use, so by this means to make fast food business better. Conversely in the hospital is usually used some symbol of quiet blue or white, can make people feel more calm. Also on the Web page we can use the use of space, with the help of white to achieve a certain effect, sometimes the effect is to make people unexpected. For example, on the website of the news class, you can set the text more tightly, so that the content of the page more, to the user an impact is very worth watching, do not see the content to know that there are a lot of things, the content of the set as much as possible, do not give people the feeling is messy. Do not set too loose, although it can be viewed through the Pull-down menu, but the feeling is less content, space. This is also the role of human psychological factors. In some leisure Web page is not the same, leaving more space to make the page show more relaxed characteristics, so that people on the net can feel a relaxed mood, in line with the characteristics of leisure. At present, many of these sites do not do so, and their goal is to make as many people as possible to access the site, so put as much content on the homepage, so that a wider range of people can find their content on this site. This has entered an erroneous zone, that is, the pages are densely distributed, people feel a sense of urgency, anxiety. People who are on the internet are not willing to bring pressure on people who are on the web.

Of course, white is left blank, sometimes need to break through this level, so you will find that a lot of places have to play the space, to a certain extent, left blank is to leave white, where the role of color can not be ignored, because the color itself has a volume sense, with emotional color. So the use of the color of the blank can bring a balance to the page, but also can make the page more rich. For example, the contrast between the reserved color blocks of different positions echoes each other. And the weight of its own size, and the combination of text and pictures on the Web page, can be a page showing the overall coordination. At the same time with the help of the cold color, aggravating the emotional color of the page. At present, many sites are using this method, the Web page can not see a little pure left out of the white place, are some color blocks, so the principle is the same as leaving white, through these color blocks (more said to be fused to the text or pictures together), and then to look at the relationship between them, in a holistic sense of beauty as a standard condition, Use these blank spaces to make a synthesis, here to consider the weight and size of the color is related, can not only see the size of the space to compare, but also to catch the color of how much collocation, can not think of the pursuit of comparative harmony or simple pursuit of rhythm and abuse of color, the page is flashy, to bring great inconvenience to users. This is a failure on the application. Research on the page of the white to expand its meaning, to master its changes in the production of web pages in favor of the use of flexible, so that our design to bring great convenience, give us the design of each designer's intention to communicate to bring a broader space.

The treatment of white leaves is a very important means, each Web designer must have this kind of consciousness, in the design consciously will own some feelings appropriately through these means transmits out, will receive the result with half the effort, "count white when black" gave us great enlightenment, in the composition of the webpage, The blank also occupies its irreplaceable role.