The Association of directing others: The connotation of graphic design can not be far-fetched

Lenovo, not to say that Lenovo Oh ~ is a psychological activity of people, this psychological activity allows people to the world has a natural understanding and expression.

Through the understanding of natural things and the evolution of the abstract, people create a lot of graphics, words to express various meanings, to convey information to others.

People continue to accumulate experience, the characteristics of Lenovo experience has been deepened and intensified, prompting the expression of the development of the design activities.

To this day, we have been able to use the previous Summary of Association Law (Similar Association, Proximity Association, Contrast Association, causal Association) to display the design, to our users to convey a variety of information.

But......

Other people in the heart of Lenovo activities, we have how much control ability?

We can have, we must have!

This article will share three questions:

What makes people associate? Elements of graphic design (tiles)

How do you direct people's associations? Design Process (crafts)

What kind of spirit to director Lenovo? Design Principles (centroid)

Graphical design of "relative" many, such as information graphic design, information visualization design, visual communication design and so on.

We can say that they are all related to graphs, meaning, data or logic. In the final analysis, they are to convey the information intuitively, accurately, quickly and clearly to the people in order to gain understanding and empathy, and even quickly be remembered.

In order for people to really associate with the director and understand what we mean, we need to study and understand the following:

What makes people think? Elements of graphical design (tiles)

We typically use different visual elements, representing different data and information dimensions, to organize these meaningful elements into diagrams, and to control one or more element variables to reflect the correlation between data information.

How do you direct people's associations? Design process (craftsmanship)

Different information is suitable for different graphic design

1. Simple Objective-image characterization

2. Simple meaning

You can solve the problem by using the base histogram (or pie chart, etc.) and the concise diagram, as in Example 1 and 2 above.

3. More complex logic or content