The Baidu ranking display rules make your ranking highly visible

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I. Baidu's search ranking principles:

After some experiments, the ranking order of Baidu is roughly as follows:

1. Well-known sites

2. Alliance members

3. Non-commercial sites

4. Page Update Time

Analysis: 1. How does the search program determine whether a website is a well-known website? I think it may be related to the following factors:

A. Number of sites included. As I said, more people with more money are getting more and more sites are getting indexed.

B. External links of the site. That is, the so-called web hyperchain analysis method by Baidu, which is the same as Google's. Google's PR value is also known as external connections. The higher the PR value, that is, Google thinks your site is popular with others, it also has value in search. Personal Opinion: in principle, the more external connections there are, the more records there may be, and the faster it will be. Although this opinion is not very obvious in reality.

C. site traffic. That is to say, the larger the traffic, the more data is included, which is controversial. The industry generally regards rankings as irrelevant to the website traffic, but the search will judge whether it is a well-known site.

2. member sites. It mainly refers to some partners of Baidu, such as tomqq, and then the search alliance. Some programs that steal the Baidu database will also be blurred, such as the program of Net users and the famous cheating site playcomputer. This is not available for the moment.

3. It seems that Baidu is unfriendly to commercial sites due to the bidding ranking problem, but its support for information-based sites is mainly reflected in the news.

4. Baidu is very concerned about the new page time. It is also impossible for the search engine to rank the pages a few months ago at the top.

5. there is a relatively personal experience: the search engine is not friendly to new sites with a large number of updates, especially when it stays at the CTRL + C, CTRL + V sites, so it will be edited in future work, note the originality of the content. (For search engines, Originality does not mean something they write, but changes some of the original content, especially the title. It is best to change it, or directly search for the title on Baidu, it is best to not find the same title)

Note: however, there is a problem. People who are engaged in search engine optimization in China are engaged in Google ranking and Google optimization. No one dares to optimize the ranking of Baidu, the reason is that Baidu has a strong level of artificial intervention, and there are still rules on how powerful machines are, but there is no rule on human thinking. Therefore, we can't bother it by searching. For example, you must pay attention to the validity of posting in the Baidu Post Bar or in the Baidu know.

Ii. How to optimize the website for Baidu:

Baidu prohibits the use of optimization methods to improve the ranking of websites. The most important thing is the content of the website. However, if we say so, we can still do what we do. That is to say, we don't think what we do is optimization, but actually do what we do.

Here are some of the methods I have summarized that Baidu regards as optimization:

1. title is a very important factor in ranking. This is the title that I mentioned earlier. Of course, Baidu is not an idiot. It will judge whether the title you wrote is a real title based on the title writing method and content and the content on the page.

For example, our title is "ten explosive marriages in", that is to say, the title is "ten explosive marriages in". We should be able to understand that, the keywords that this title may be searched for should be: "marriage", "Marriage Incident", and the words "Marriage solicitation" and "Marriage Incident" can be repeated in the news, however, ensure that the statement in the article is fluent. This is actually a repeat keyword mentioned previously. Although Baidu was disgusted with this practice later, as long as you don't let it clearly show that you did it, in practice, you can do this by repeating a single keyword no more than 10 times.

2. Description and keyword in Meta. Repeat keywords n times in different forms in keyworld and description. This is not good for any search engine. Generally, Google can repeat three or four times in different forms, this is a friendly reminder for Google, but for Baidu, do your best to keep it within 2-3 times and try to write long sentences in the description, this reduces the density of keywords in description.

3. Page optimization problems.

For Baidu, do not highlight keywords at the top of the page or any position. This sentence should be refined based on the first point, that is, the keyword density should be increased appropriately, but the keyword cannot be highlighted. Only the people who make the website know this sentence. Different people will have different experiences and solutions.

For example, we need a keyword: mini game.

This site collects a selection of online games at home and abroad, including classic games, Flash games, and downloads of games, including laugh games, shooting games, casual games, mini games, and other games, welcome to the online games on this site.

Such a description can get at least 80-90 points for Google or other Chinese engines, but Baidu is 0. No matter how smooth you write, the result is likely to be blocked.

4. Keywords:

It is very important to update your website every day. However, if you only update your website, you will not go to the keywords. Of course, keywords have a lot to do with the content. For example, when we add content, we didn't think it might become a keyword, but it is a keyword, but we don't know it, the search engine will know.

However, if you have a clear understanding, it will be better for our work. This is what we want to talk about. What is a keyword? What are popular keywords? How to find the appropriate keywords?

(1) What is a keyword? Any word on the Internet is a keyword. It only indicates the key degree of the keyword (self-invented). It can also be called popularity. You can see from the baidu search rankings, such as "Running karting", "Cai Yilin", "Wulin rumor", "perfume toxic", "Buddha is the road", game name, star name, TV series names, Song names, such as "show tease" and "Entertainment", are keywords. They are not just words, but long words, such as "College Students' second milk ", "pictures of prostitutes" are all, that is, as long as they are searched by others, they are all keywords, whether they are words, words, or sentences.

(2) how to find the appropriate keywords?

This problem is actually very general. No one can say for sure that the keywords they think are the best. Their own keywords Baidu will certainly be included, and machines will be regular, but also random, and other factors, even depends on your luck.

But one thing that can be followed is to figure out the psychology of your potential customers and imagine the keywords they are most likely to use when querying your information. The potential customers mentioned here mean that the people who will search for the content on our website from Baidu do not know what I mean.

For example, when editing the added content, you can list the keywords that may appear when you know what the content is about, you don't have to worry about too many keywords listed. On the contrary, the more keywords you find, the larger the user coverage, and the more likely you will find the best keywords. For example, in a star file, the name of a star in a star file must be the primary keyword, because when someone else searches for a star, the most likely thing is to know the name of the star and then search for his deeds, details.

Iii. Baidu's punitive measures for optimizing behaviors:

For Baidu, the optimization is definitely not the better. If a very good Google optimizer asks him to optimize the website for Baidu, it is probably blocked by Baidu.

Many people say that Baidu blocks websites without reason and is even disgusted with Baidu, but you must admit that the biggest traffic source for a website is search. In fact, Baidu has its own standards, and everyone is not nervous. There is also a reason for blocking the website. To sum up, there are probably the following types:

1. Content cheating. For example, in the title domain, the keywords, description domain, the alt domain of the image, or the text keyword similar to the background color, repeat a large number of related or irrelevant keywords. Whether the user can see it or not, it is regarded as content cheating. If the keyword is related to the webpage content, the downgrading process is performed. If the keyword is irrelevant, the downgrading process is blocked.

2. Link cheating. Deliberately create a misinterpreted Link name (for example, use "MP3" as the Link name to point to a website with a ringtone), or create a large number of links pointing to a specific page or website, or linking a large number of webpages is regarded as link cheating. In principle, all webpages or websites involved in the fraud are blocked.

3. Redirection cheating. Using a script or frame to forcibly redirect a user from one page to another page that is irrelevant to the content of the previous page is regarded as redirection cheating. Websites storing redirection cheating pages and directed websites will be blocked.

The most important thing is the first point, which is also difficult to grasp. I don't know what to say. Pay attention to the two words "a large number.

Iv. Summary:

1. title is very important. In our website, it is the title of a page, that is, the title of news or the title of download. From the search engine perspective, when adding the content, we should consider that the content we add should be searched by others, so we need to reflect the keyword, that is, the word that others may use to search for the content.

2. The content and title must correspond to each other. You cannot write "Naked actress" in the title, but there is no word in the content for "Naked actress". This will make the search engine difficult and it does not know whether your title is true or not. Therefore, we need to properly highlight our keywords in the content.

3. for Baidu, the keyword cannot be too prominent. The Baidu website is artificial. For Google. No matter how it is optimized, there is basically no possibility of blocking, but Baidu is different.

4. search engines are all about keywords. This is a matter of degree and a method. We only need to judge from the results what is right and what should be improved.