The best design plan of the industry website

Many designers think that a good corporate web site will be able to do the design of the industry website, in fact, the design of the industry site and corporate web site design is quite different to the entire site's creativity, style, the overall framework layout, text layout, the rational use of the picture, the reasonable arrangement of space above ... There are many requirements, the need to consider a broader, facing more problems. For a good web designer can not never let go of any small details, this article is a brief description of the designer in the industry site to consider some of the issues.

A, website style/creative style (style) is abstract. Refers to the overall image of the site to the viewer's comprehensive feelings. The overall image includes the layout of the site, colors, fonts, browsing methods, etc... For example: We think Disney is lively and IBM is professional serious. Each site will leave people with different feelings. Here we need to do is based on the location of the site to make a unique style of the site. In addition to this we need to be in the same style need to grasp, in fact, this style of uniform and traditional printed publications no different. All the images and text on your Web page, including background colors, line distinctions, fonts, captions, footnotes, all have to be unified in style and throughout the station. The user looks comfortable and smooth, leaving a "very professional" impression on your site. and corporate web designers often lack this, there is no overall meaning.

Creativity, the so-called creativity is eclectic? Some designers in the creative time to go through a lot of trouble, made to do is undeniably very creative, very chic, but often for the industry site customers why not accept it? At this time don't too blame customer's not discerning, should reflect, seize customer's demand. In fact, do the industry site does not need a lot of big ideas, do not waste too much time to pursue how to personality, how to look good, we only need a little creativity throughout the station, may make the site more vivid more attractive, more thoughtful.

Second, the website logo logo is the site logo design, logo is the most important thing is to use a graphical way to convey the site's positioning and business philosophy, at the same time for people to identify. Website Logo design process generally has the following three kinds of ideas: 1. Directly to the website as a logo. 2. According to the website provides the product/service characteristic launches the logo design. 3. To pass the website operator's business philosophy as the characteristic.

Third, the visual process people in reading a certain kind of information, the visual always has a natural flow habits, first look at what, after looking at what, then see what. Research in psychology shows that the general browsing habits are from top to bottom, from left to right, on a plane, on the Panasonic stable and depressed. Similarly, the Zoosong of the plane is stable. So the visual influence of the plane is stronger than the bottom, the left is stronger than the right. The upper and middle parts of the plane are called the "Best View", which is the optimal place. Some of the highlighted or recommended information in the Web design is usually placed in this position. Of course, this kind of visual flow is just a feeling is not a fixed formula, as long as the psychological order and logical order, can be more flexible to use, in web design, flexible and reasonable use of direct impact on the accuracy and effectiveness of the transmission of information.

Four, the Web page layout and layout of the page can be broadly divided into "country" font, corner type, "T" Font, "L" font, integrated frame type, flash type, change type, here will not do a discussion. In fact, we do design when not too much to consider what form, such as we see a piece of paper in a circle of things, it is easy to associate it like the sun, and some people think of the moon and so on ... This is a form of metaphor, the most important thing is to grasp the needs of customers, grasp the location of the site to do a reasonable frame layout.

1. Resolution

The overall width of a Web page can be divided into three settings: percent, pixel, pixel + percent. Usually in the construction of the website is the most common pixel form, the industry site is not listed outside. When we design a Web page, we will certainly take into account the resolution of the problem, technology development to now we usually use the resolution of 1024*768 and 800*600, now many of the network is used to 778 pixel width, at 800 of the resolution below often make the entire Web page very depressed, a kind of airtight feeling, In fact, this width refers to the 800*600 resolution on the widest width of the page, does not represent the best vision, you may wish to try 760~770 pixels, whether in 1024 or 800 of the resolution can achieve better visual effects.

2. Reasonable advertising

At present some website's advertisement (pop-up advertisement, floating advertisement, big advertisement, banner advertisement, banner advertisement and so on ...) People feel very cumbersome, but also do not want to see, sometimes even you this site is not on, so that the site has been seriously affected, advertising has not reached the purpose of advertising. These questions are one of the things that we need to think about and plan for before we design the site.

There are two kinds of floating ads, the first is in the free space on both sides of the page can be floating up and down ads, the second is full screen everywhere randomly moving ads. It is recommended to use the first one in the first case, and it is inevitable that the second situation will be as much control as possible in quantity. If the number of excessive will directly affect the user's psychology, to prevent users to browse information, counterproductive. Home ads should not be too much moderate can be. such as in the registration or a purchase step of the page is best not to appear too much other irrelevant content to distract users, avoid customer churn, etc. ...

3. Rational Use of space

Many of the pages have a feature that is described in one word, that is "plug", it will be a variety of information such as text, pictures, animations and so on not to consider the plug to the page, how many squeeze, not to standardize, resulting in browsing will encounter a lot of inconvenient, mainly is the page primary and secondary, distracting, or is not the focus , there is no good classification, the whole is like a hodgepodge. It's hard to find what you need. Some is a blank out of balance, you can use a "loose" word to describe.

Not to fill the entire page not feel empty, also not to make the whole page empty don't feel full, as long as the reasonable arrangement, organic combination, so that the page to achieve balance, even on one side of the large area left blank, the same will not let people feel empty, on the contrary, it will leave a broad space for thinking, give a person aftertaste and achieve a visual effect.

4. Text choreography

In web design, the processing of fonts is as critical as the handling of other design elements, such as color, layout, and graphics.

4.1 Text Graphics

Text graphics is the text in the form of pictures, this form in the page of the most commonly used in the sub-column, because it has prominent, but also beautify the page, so that the more user-friendly page to enhance the visual effect. Is the text can not achieve. The disadvantage of the common web site is that the scalability is not strong.

4.2 Emphasis Writing

If the individual text as the focus of the page, you can be bold, underlined, enlarged font, plus indicators, tilt the font, change the font color and other means to consciously strengthen the visual effects of text, so that it in the overall page is outstanding and eye-catching. These methods actually use the law of contrast. You can also use text graphics if the update frequency is low.