The Big bang of the little button: the burgeoning social component

The internet is a great change.

The spirit of the Internet is open, free and sharing, in this network, everyone is the creator of knowledge, but also the recipient of knowledge, the amount of information is exploding, the flow and communication is faster and quicker. One of the questions that follows is: How do people choose the information they need?

Before Facebook was born, only search engines had the ability to touch each page, and Google indexed every page and offered it to people to retrieve it.

This is the web-centric Internet, which is the Internet under the rule of search engines;

Until one day, Facebook's social components (Social Plugins) and open graph released, the ubiquitous like button to make the search giant nervous, because the first time they found that the ability to reach the entire network, not just their one ...

This is a human-centric Internet, which is socialized by the Internet;

Why does a little like button make Google formidable enemy and what does it mean behind it? What do QQ interconnection do on social components? Where are we going in the future?

A. Not a button, it's data!

Google has clearly stated its mission in its official presentation: to integrate global information so that everyone can access and benefit from it (Google's mission are to organize's world's information and make it unive Rsally accessible and useful). Around this mission, from Google Base, released in 2005, to last year's acquisition of Metaweb (Metaweb has an open and sharable Global Knowledge Database freebase), Google has been working to consolidate more structured data, Greed for data is Google's key to improving its advertising offerings;

And Facebook's like button allows people to express their emotional preferences freely, I can like a movie, also like a webpage, can like a singer, also can like a car;

Hidden behind the Like button is the Open Graph protocol.

Open Graph Protocol to develop a set of tags (tag) specifications, the real object into 8 categories of 38 small classes, each has a different label to define object properties, such as for a piece of music, there will be four corresponding tags: og:audio:title/title/Og:audio: Artist/Artist/Og:audio:album/album/og:audio:type/format/

When the user clicks on the like, the data is passed to Facebook, which not only knows your preferences, but also collects the target data of your like, which is invaluable for both advertising and recommendations;

At the F8 conference in 2011, Facebook announced that developers could customize arbitrary actions so that you could not just "like" an item, you could "listen" a song, "Cook" a dish .... The change will help Facebook gather richer data on user preferences and properties, and Google started pushing +1 buttons in 2011, and the ensuing battle is inevitable.

Two. What does QQ interconnect do?

QQ Interconnection currently launched 4 kinds of social components: sharing, praise, attention, signature files, at the same time initially set up their own label system (specific can see the QQ Internet official website: http://connect.qq.com).

Share components: As the QQ space and friends of the important basic functions of the network, sharing components in the coverage and use volume are the most comprehensive and most, in Jiathis just released the November social sharing rankings, QQ continues to lead the domestic social sharing list. We continue to optimize shared components, including intelligent crawling of web images, @ Friends for sharing reasons, sharing of specific objects (email sharing), and more.

Praise components: In addition to sharing components, we released the praise component in June 2011, and began to try to build their own tag system, currently praised components have been connected to thousands of sites, while we are further expanding the component capabilities and labelling system.

Focus on components: focus on components and authentication space is closely related to the user can be clicked on the component to become the site certification space fans, with the development of certification space, attention to component data has been steadily rising;

Signature components: The signature file is a personalized component, users can use the signature in other sites to display their QQ space tag and dynamic content, while we provide a variety of skin for the user to choose.

Three. Where is the future going?

For future development of social components, we will strive for breakthroughs in the following three points:

1. Expand More Tags

In the current site more and more vertical segmentation of the situation, we will be committed to the expansion of the label to make the component more suitable for vertical industry sites, such as for the electric business site expansion of product labels, tourism sites to expand the geographical location tag.

2. Provision of data statistical reports

We will provide developers and site master data reporting capabilities, through the components of the data report to help them targeted to improve and guide the operation of the product;

3. Enhanced Customization Capabilities

Learn from my students, like my death, Facebook this year's change is to get more developers involved in building the people's Internet with it, our connectivity also requires more developers and site owners to participate, through the enhancement of customization capabilities, and strive to meet the personalized needs of each developer and site owners;

Socialization of the Internet, we create together!

Author: Litianlei

Article source: Tencent Big Lecture Hall