The biggest nightmare of Apple and Google from the recent two sessions

Editor's note: This article is from Ben-evvans, the Chinese version is compiled by Heaven Zhuhai Branch Rudder.

The growth of an enterprise, often from the beginning of the rebel subversion, like puberty aimed at a target shine, to later the full-bodied but like the old-age baptism of the elderly as the look around of indecision.

With the development of enterprises, the whole organization will gradually become larger and more complex, all aspects will be intertwined, and eventually there will be many different specious or seemingly not but the goals, strategies, and strategies presented in the present. At that time, often in the people who do not see the direction is difficult to make a choice, but is out of the pattern, as an outsider in the board to see, it is easier to understand what the next move should be how to go, and the enterprise is now the most feared should be what happened.

A business must be in every way to achieve a great success, but the enterprise has been successful often because of the trap of success (Heaven Zhuhai Branch Rudder Note: More about the success of the trap description please see another article, "President of the speech: how entrepreneurs should avoid falling into the" success of the Trap ") And it's unclear where the lurking crisis is coming from? What is the last thing the company wants to happen? What is the root of their nightmares.

Let's look at an outsider and see what the top two technology companies in the world are most afraid of happening.

Google fears roots from data

First we take Google as an example. Its sense of fear comes from the acquisition of information. As we all know, Google is a data company, is a machine learning company, it does everything is related to information acquisition-only to obtain more data information, so that it can have a better understanding of users and things, and then to better serve its vast user base.

Knowing this, it should be clear that the reason for the existence of Android, for Google is part of the reason is to expand its battlefield to the mobile platform above, at the same time, another more fundamental reason is to ensure that no one (the first is Microsoft, and then Apple, the two rivals) can truncate Google, To get information about the huge group of users using its Android operating system. The final goal of these two reasons is to provide Google with more user data information, so that the user's usage habits and so on Google's grasp.

So, Google is most afraid of the data can not be obtained. Without these user data, it is no different from blindness.

Apple fears roots from developers

For Apple, it is now the most worrying of the developers on its platform to turn the camp. This is not a nonsense, there are precedents. In the First century 90 's, the developer's escape pushed Apple to the edge of the cliff (there is a controversial argument that some people believe that the big part of the rescue was because the internet was so popular that many users no longer had the fact that the lack of local application on Apple computers was important, and started buying Apple computers again.)

Once the developer starts to flee, it's easy to get into a vicious circle that's hard to extricate and reverse (today's Windows Phone is a living example).

Today's iOS ecosystem is a lot smaller than Android's, both in terms of absolute number of users and the number of apps downloaded. But it has a 7.8 billion active device, equivalent to 3 times times the number of PCs installed in 1995, and each user earns an average of twice times as much revenue from Google Play as the Apple Store.

However, perhaps more importantly, Apple and Android users are often cross-centered in the same region (country), so it is unlikely that developers will only choose to develop applications on one platform. In China, for instance, developers will not abandon Apple users with a smaller population base because Android has a 500 million user base (but it would be a different story if Apple's user base in China is down and the developer's interest is not attractive).

So now it seems that the entire ecosystem of Apple is still relatively stable, but, the world of chess, who can not guarantee that one day the user fled the phenomenon will be repeated (the last time the developer fled may have become Apple can never let go of the scars). And this is the thing that Apple is most afraid of happening.

Re-examine the two sessions

The above two businesses are afraid of things, for our analysis of the recent Apple WWDC and Google's IO development conference is also very helpful, below we will try to the two conferences at their respective focus on the announcement and display of the information, a new perspective of a brief analysis.
At Google's IO Developers Conference, we can see the remarkable things Google has been able to handle in the past few years for their unmatched smart cloud, often with a lot of talk, praise, and Complacent, like the newest search service that they often speak of now on tap.

So from Google's point of concern, it can be seen that Google is most afraid of the lack of such a large number of information supported by the Intelligent services/products.

Apple is more willing to discuss the new platforms and technologies they want developers to use, such as Appley pay, ibeancons, Extension, and app search services.
So it can be seen that users are most worried about the lack of developers to take their new technology (on behalf of Apple will be worried that the developer may no longer be interested in Apple development, may also flee).

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The biggest nightmare of Apple and Google from the recent two sessions