The book Le said: Takeoff is landing millet unmanned "Bomber" teaches us to say

The voice of the high-quality unmanned aerial vehicle finally released, but this product in addition to in the event of an accident to get eyeballs, soon there is no feeling. Millet's machine sea tactics swollen ...

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Wen/Zhang Shule

Published in "Computer Application Digest" July 2016 early issue

May 25 at 7 o'clock, millet in the Millet Mutual entertainment team developed by the Live app released a new millet UAV, including 1080P version of 2499 Yuan, 4K version of the price of 2999 yuan. Although Technology chairman Lei June late, but does not affect the enthusiasm of rice noodles, watching the total number of people over tens of millions, while online more than 1 million people, lei June the whole process in front of the camera introduction and demonstration of UAV, after a "net red" addiction.

By the way, in a later flight test live, dog blood crosstalk, entertainment plot on a big reversal of the sky, the air drone suddenly shaking down, live forced interrupted. The debut of the drone was dubbed "unmanned bomber."

Rebels only a few hours of net red, the end of the loss to their own drone.

Thousand-dimensional UAV is a toy?

Unmanned aerial vehicle with automatic crash function, will anyone dare to buy it?

The strong millet PR quickly cleared up the then "test Pilot" staff @ Crazy Yang Lin on Weibo: "unmanned aerial vehicles before the first flight, did not pay attention to the power, after a period of low-power flight, millet unmanned aircraft began to low-power automatic landing, fortunately did not cause property and personnel casualties. ”

It is not automatic crash, but automatic landing! It looks like a cow's skill, is this a public-relations show that is deliberately prepared? Obviously not. The non-Temps, who came out to take responsibility, apparently revealed another truth-fortunately, no property or casualties.

A consumer-grade UAV, in addition to the standard low-power automatic landing function, but also should be equipped with obstacle avoidance, GPS positioning, barometer high, record waypoints, a key to go home and other skills, obviously, a "fortunately" has told the user, at least the avoidance of this really did not.

But this is not the most disappointed onlookers, after all, the crowd of millet, lei June when tease, unmanned bomber bombers are tidbits. The real protagonist, has been constantly spoilers of the thousand-level UAV, eventually did not appear, this just let fans disappointed.

In this,UAV product manager Ye Hualin explanation seems to be very reasonable, the million-class UAV can only be toys, can not meet the outdoor long-distance flight, image transmission, 4K and other requirements.

Therefore, in more than million of military-grade, generally more than 3000 yuan of consumer grade and thousands of toys-class UAV Division, the answer is "drone on the lei June is the DJI high-end UAV," or accurately, the target is the drone giant DJI launched, The price reached 4999 yuan in the DJI 3 Series version 4K.

The price of 2000 yuan is cheaper, it seems to achieve the ultimate single-item millet and the ultimate low-cost tradition. Can crash event but exposed, millet this function is not full of UAV, combat effectiveness is just slightly more than toys. Just like bought the balance car giant Segway last year, when it succeeded to the old Bush and other celebrities to fall injured, the boss fell to the cliff to death, not to let themselves into a high-end toys, and ultimately can only fall the fate of the merger!

The future of war five slag, is bound to be not bright enough, especially for those who need more than model aircraft so simple enthusiasts, price is not the first factor, this is the brutal truth of the consumer class market.

The already messy product line is being "live"

This may have become the fate of millet products, a former reliance on e-commerce channels successfully came from behind, but has been lack of their core technology of product aesthetics, is declining.

What makes money to follow up on what seems to have become the product logic of. Smart phone is the follow-up, by Price win; Smart Bracelet is the follow-up, quality good price lower; smart box, intelligent purifier, smart balance car ... A wide range of introduced smart products, are in the market has been preheated for a large six months, and then to the e-commerce platform flat channel, and create a strange low price, successful attack those pioneers.

In addition to really solid product quality, millet really successful magic weapon is China's largest vertical e-commerce and the third-largest integrated e-commerce of the millet network, but this trick is now also not good use. Just above the handset, Huawei, OPPO, Vivo all in the first quarter of this year successfully occupy the global mobile phone shipments of the third, IV, fifth (the top two of course, Samsung, Apple), and the millet gift sent out of the top five ranks, its tactics is like millet sales, while their own research and development of chips, screen these core technology ...

UAV this appearance, in fact, more is playing a supporting role, for the Millet live this lei June hope to become the second network fans converged platform to expand influence and platform. Undoubtedly, this is the live, also still is millet in fighting fish, Tiger tooth and other live platform after the rise of another follow-up, is still a no core technology, mainly by Millet + lei June fancy to brush the existence of the product of the feeling.

Entire product line, after the myth of rebels gradually subsided, has begun to show a messy and urgent state, according to statistics, Millet eco-chain team has invested more than 50 startups, but millet eco-chain products in its total revenue accounted for is still very small, about 5%. This also makes, this time drone + live in conjunction starred, became Millet want to bail out, but the random moves of an example.

Price is not low enough, the product is not hard enough, the function is also poor, but ran out caught dead, just rely on a "do not develop toys" can easily pass? Seems to forget, it this time to the subject of the DJI, the minimum configuration of the Wizard 3 Standard Edition price of 2999 yuan, completely without the price advantage, and opponents also launched last year, the Thousand-dollar UAV Hornet S, this toy although the function is very few, but at least a fly to do the selling point.

Can stand on the tuyere, want to become flying flying pig millet drone it? Also compared to millet other without their own core technology, flying not too much of the product, directly with a "crash" to accelerate the bursting of the millet myth.

or Live mode ...

Zhang Shule TMT Industry observers, game industry, the first commentary: zsl13973399819 book has "pathfinder-Internet + times Industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books.

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The book Le said: Takeoff is landing millet unmanned "Bomber" teaches us to say