The brand strategy behind active access to user data

Some time ago, Baidu webmaster platform published a message saying that the majority of webmaster friends can easily ignore some data that users actively access. In fact, the author believes that this is a signal from Baidu side to the majority of webmasters, that is, to tell webmasters that they should pay more attention to brand promotion so that users can know the content of your website services, this will increase the second access traffic of users and cultivate Loyal users!

Actively access data or rank websites

Baidu official example shows that if the data of websites A and B on the two websites in 2013 is the same, if in 2014, the share of data accessed by users of website B is 30%, however, if the user of website a actively accesses 10% of the data, and the absolute traffic of website a exceeds that of website B, the search engine may feel that, the value of website B is relatively high for users. This section also indirectly explains that the user access receipt may affect the ranking of the website itself.

Website brand promotion is not limited to Enterprises

When talking about website brand promotion, the first impression may be that this should be done by the company, but it should have little to do with the personal Webmaster. In fact, this is a big ideological mistake, for enterprise websites, brand promotion can increase the company's influence and customer trust. Therefore, brand promotion is important to enterprises. The majority of webmasters and friends take it for granted that personal websites should not be branded and should spend a lot of energy on Seo. In fact, this is a wrong idea!

Brand words are more conducive to website rankings

We all know that if the brand word on your website has an index, your website has a very big advantage. If one brand word on your website is about 200, your website ranks first, so your estimated traffic in the webmaster's house may exceed 100, so your website weight will become 2! At that time, we knew that the weight was only a reference value. However, if you search for your brand words and enter your website with a large proportion of visitors, the overall ranking of your website would still be helpful. For this, refer to the official explanation on the webmaster platform for active access to user data!

Do not get into the SEO package and ignore the promotion of brand words

Even if your website is a personal website, you can still promote your own brand as long as you have a clear positioning, and emphasize the role of your website and what it can bring to users. Assume that your website is a novel website, for example, the website named "a" is positioned as a website that shares micro-words and short stories.

In fact, when you are doing promotion, you only need to tell others what your website name is and what it is then. There are many ways to divert traffic. I will not talk about it here, but it should be noted that after you attract traffic, you must make readers feel that your article is valuable, to allow the user to take the initiative to visit again.

End:

Recently, a few children's shoes asked me how to promote the new website in the early stage and how to promote it. I still told them that if it is a webmaster, all the topics related to the Webmaster can be submitted on a webmaster website, such as the webmaster's house and A5. If it is not inside the webmaster circle, you can submit articles on websites in the same industry. Most industry websites are very welcome to contribute! When selecting a platform for contribution from the same industry, we should try to select a platform that can be used for news source first! Generally, the submission platform can accept the websites of its own website. In this way, many websites will be reposted once your article is approved, this leaves you with a lot of external links!

Therefore, the majority of webmaster friends should pay more attention to brand promotion, Seo will become more and more difficult to do, so the formation of their own website brand strategy, the future will be better and better!

This article by Feng Dongyang original, reproduced please indicate from Feng Dongyang blog http://fdyseo.com: a370415548