The browser platform will be the tipping point of HTML5 mobile games

The browser platform will be the tipping point of HTML5 mobile games

 

HTML5 technology is just a few days away from full maturity, but the ever-changing gaming industry cannot "wait ". Taking aoyou as the representative, how the technology-leading manufacturers perform will determine whether the browser can be the tipping point of HTML5 mobile games.

On July 6, November 19, the first HTML5 mobile game conference was held in Beijing. "2014 is the first year of HTML5 game development ." The conference organizer said in the publicity materials. According to statistics, in 2013, 1 billion million mobile browsers around the world supported HTML5, and the number of HTML developers reached 2 million. The optimistic person pointed out that the HTML5 technology hailed by Steve Jobs as the future has finally ushered in a golden development period.

But on the other hand, after the popularity of 2013, HTML5 games declined in popularity this year. The reasons for this are three factors that cannot be ignored: first, in an environment where channels are king, mobile games have a single channel of transmission, and a large number of valuable content or excellent products cannot reach users; second, the mobile gaming experience at the beginning is still relatively high. After multiple stages, such as product development, channel distribution, marketing, and operation, the number of users in each stage exceeds 15%. Third, mobile games are dominated by apps, lack social support, and a single application environment. For this reason, 90% of mobile games are hard to make profits.

How to break through the HTML5 development bottleneck caused by the above problems. First, we need to jump out of the traditional thinking model and find a new platform entrance. Who is the best entry point for HTML5 mobile games? Although there are some differences in the industry, there are three types: browsers and various application download platforms. With a large user scale, browsers can bring new game distribution opportunities to the whole industry, and create a new engine-Development-operation ecosystem with great potential. Browser vendors represented by aoyou were invited to participate in this conference, which also confirmed this point.

As a matter of fact, in the calm of the surface, browser vendors with great opportunities are making preparations. However, the excellent technical skills will become the leading capital in the new round of competition. Currently, aoyou and other veteran technical browser vendors in China have greater potential.

Taking aoyou as an example, as a well-known technology-based enterprise in the IT industry and an active member of the W3C Working Group, aoyou has been working in the HTML5 field for many years and strives to push HTML5 to a higher level, become the most loyal supporter and important contributor to this technology. In recent years, aoyou has been committed to HTML5 R & D and has achieved leading industry achievements. With its support for many important features, aoyou's aoyou cloud browser not only fills in a number of gaps in domestic browsers in HTML5 support, but also fills in multiple HTML5 tests, ranked first in the world with a high score. The technical advantages of the leading industry have not only become the basis for innovation, but also give aoyou a full say in the HTML5 field. They have played the role of browser vendor representatives at previous HTML5 exhibitions.

The HTML5 technology is used to port entry-level mobile games with a wide audience to browsers. Users do not have to download, install, and frequently update apps for each game to achieve "Play as you go" and a better experience. This will meet the fragmented needs of light-handed gamers and even non-game player users. Bringing this huge number of user groups into the game field makes the market value incalculable. The browser will be a bridge between hundreds of millions of potential mobile game users and mobile game developers. By opening SDK and other cooperation forms to App manufacturers, the combination of browsers and HTML5 mobile games will also lead to more business models.

For browser vendors, how to combine HTML5 technology with mobile games is equally important as technology investment and market vision. With its long-term technical advantages and profound understanding of the market and users, proud travelers will soon be able to tap into HTML5 mobile games.