The business way of the long ice cold of the Pear website

July 6 15 o'clock in the afternoon, Ice cold stationmaster (Mei Lei net www.somelady.com) sits guest Shanghai stationmaster Forum "Allah stationmaster" forum, do 2 hours of text type interactive exchange with one side. Here are some of the interviews:

First, please ice cold to the webmaster to introduce themselves, focusing on the initial access to the Internet industry, engaged in the relevant work at that stage of the situation, as well as the current entrepreneurial website situation.

A: I am concerned about the Internet industry is relatively early, 1999, there have been many thinking and experimental action, but until 2004 really began to practice, the operation of a Pearl powder project, spent two years, so that the pearl powder to become the Internet ranked first Pearl Powder brand, sales reached millions of yuan a year.

At the beginning of 2007 I returned to Shanghai and started working with friends on a new project that is currently operating in the United States Pear Network, there will be other sites. From the growth rate of view, still relatively fast, before the detour has been avoided. But there are still a lot of problems to solve, which is why I want to go to SWP to participate in activities and discuss with the reasons. I think that communication can make me grow faster, gain more experience, and of course I am happy to share my experiences and experience:

Second, 2004 really began to practice, the operation of a pearl powder project. That part of the work is related to E-commerce, but also related to the traditional industry, I have some information on your blog. For example, companies will severely harsh your promotional costs, in addition to saving costs and other aspects of consideration, whether it can be considered that the enterprise is in the traditional business ideas to look at E-commerce, or the Internet? In addition, how does this work experience help you to start your own business, or to run your E-commerce site?

A: Oh, it should be said that the 2004 really began to do purely in the sense of business for the purpose of the Internet work, before also done some, construction site Ah, online shop ah, and so on.
At that time, the company severely harsh treatment of promotional costs, the resources are very few, not because of the traditional ideas of the enterprise, there is a real situation, such as the company only started, the strength is really inadequate, and the future of this project how, in fact, I have no way to clap breasts, So when the money is naturally also cautious a lot (in fact, I also put the company's money as their own money as flowers, budget, hehe).

In fact, the cost of running a traditional business is much higher.
To be fair, this entrepreneurial experience really helped me a lot. To sum up, there are several main points:
First, let me really experience the sense of arduous pioneering.
Second, under great pressure to work.
Third, in the case of extremely limited funds, the search for less investment, more returns.
This is very beneficial to my growth, of course, the process is also very painful:

Third, let's talk about the stage of your current venture. For example, E-commerce, capital flow, logistics, integrity and other factors, is the biggest trouble. What about now? For the American pear Net, how do you solve these problems?

For:

Yes, e-commerce must achieve three flow of unblocked problems: information flow, cash flow, logistics.
Before 2005, cash flow was a problem. Online payments were not so developed at the time, so it took a lot of effort to find online payment platforms.

Logistics is now not a big problem, especially in the case of the arrival of courier companies (of course, in remote areas is still a problem, the price of China post, services are flawed), but it is not a matter of constraint.

The biggest problem at the moment is honesty, which has been going on for years. So my signature you see, is "I aspire to and for a clean, honest e-commerce environment and strive for-and I hope you and I work together."

On the question of integrity, my main solution is as follows:

One, is oneself body. Develop the values that your site adheres to and identical to comply with it.
Second, let time and Word-of-mouth to prove. I believe that honesty is a scarce resource, and that in the long run, and in the case of information symmetry, who gets the trust, who gains wealth--this view should be consistent with the Reed's point of view:

It's hard work, tired, sometimes lonely, but in the long run, I think it should be.

Four, in the United States and pear network of a product page, you can see: Customer testimony, customer experience, user comments three content section, and "Buy (Phoenix Nano Pearl Powder Capsules (economic bottled)) customers will usually buy the following related products" website recommendation function. We can see that the U.S. Pear network attaches great importance to the user or customer interaction, user experience awareness and effect should be very good. Since when do you have this idea?

This question, I was associated with the above you mentioned, "integrity" is you and other business sites, the biggest problem to customer testimony, customer experience, user comments and other ways to solve the integrity problem, whether some help?

A: This kind of thinking should have been early.
Since my 2004 years is so, even if initially it was just a message board, not so complex function.
This is because I believe that only by giving the customer a full understanding of the information can it be trusted, and that the network itself is transparent.
No matter what kind of opinion, should listen to, this is one;
You do not let the release here, there are many other places, so the mouth of the customer is not a sensible way, this is the second;
Customers ' suggestions and opinions are very valuable, they help us to see their own shortcomings, which makes our improvement has a direction, so we must obtain the views of customers and seriously improve, so that customers will feel respected and recognized. Of course, if the customer is praising us, it also adds to our confidence. This is its third.

It turns out that we are doing the right thing, and that the public comment is a great help in creating a good image of integrity. Of course, there are customers who do not necessarily believe that we have made up the story. This situation can only depend on his own judgment, if she tries, you will know that all the customer comments are true, there are good, there are bad. This has deepened trust.

But the problem is, it's a pear case. Most websites haven't done this yet, I believe, for another reason.

Five, webmaster friends asked: A Web site development, can not be separated from the user. So how do you get to know the user? Put it in the user? Can you make a simple introduction according to the development of your website?

For:

Yes, the website is not for entertaining, it is for the user.
Understanding the user, is actually to understand the user's actual needs, this is very important, I personally understand the main methods are:

One, their own in the industry some accumulation-this will not say;
Second, customer feedback-Forum, QQ, MSN and so on, we have published all the contact means, is to urgently understand the user's views and ideas;
Third, purposeful investigation-mostly by questionnaires;
Iv. studying others-especially their deficiencies;
V. Some Open data analysis, reports, industry development reports, etc.

Close to the user side, that is to the greatest extent possible to the needs of customers, from products to services, to expression.

Ice cold, for us new people, you have any specific suggestions?

Take your beautiful pear to illustrate, your product sourcing-cosmetics and so on, how did you solve? Do you have to pay for the purchase, the minimum amount of purchase and purchase money? Do you have your own product warehouse? If so, how much is the warehouse taking up your expenses?