The challenge of SEO is not in the rank of change

A new station on the line after we need to do a lot of promotion, with the cumulative time, the effect came out after the road of our SEO is not the end of it?

The answer is obviously negative. The challenge for SEO is not to rank, but to change. With the change of netizens, the Internet is also changing, the search engine is changing. So the correct response to change is a qualified seoer should have the quality, as the saying goes, easy to defend is this truth. Below from a few aspects specifically to SEO personnel challenges.

First, the search engine constantly adjust the algorithm: Google has a well-known phenomenon called Google Dance, refers to each update ranking needs about one months time, when all indexes, there will be a number of Web site rankings appear a large decline, and this phenomenon has lasted a long time, But it's not going to happen now, but Google is updating it up to hundreds of times a day, and the rankings are always changing. So is Baidu, which is updated every month. So the real challenge for SEO is to maintain rankings.

Second, competitors are also changing: SEO is suitable for most industries, so you are working hard, your competitors are also working hard. They are constantly studying your site, experimenting with web data and constantly improving the user experience, saying, "Never underestimate the belief that a competitor is winning." So, instead of being safe on your site rankings, this is the beginning of a real challenge, because many people see you as the first competitive goal.

Third, the user's search habits are changing: The user's search habits are constantly changing, the overall performance is to search for longer words or sentences, so you are faced with how to effectively guide these users to your site, although you have a good ranking, but there are a lot of loose customers do not follow your target keyword search. They have their own thinking and have their own search habits, so it's obviously more meaningful to develop more traffic than to keep a single keyword.

Four, the industry is changing: Some industries using Google Trends or Baidu Index can be clearly seen in the downward trend, and some obviously in the upward trend. Therefore, in the context of the big situation, whether it will affect your industry, for your future development is crucial. Now there are a lot of network companies, and web design, Web site production and other words are basically a downward trend, so now seems to be a good website design industry five years or even 10 years later, no one can say in that direction.

V, the site changes: There are countless daily web site on-line, there are countless sites closed. So, there are ten dead links in your site, whether for the home page or the content page, will be affected. You have to be diligent, except for the links you have to see every day, and 404 mistakes. These things are constantly changing, and no one can guarantee a dead link today, but not tomorrow or the day after.

Well, website optimization is not a matter of overnight, more than just focus on the ranking so simple, he involved in addition to the flow, conversion rate, brand and other factors, the most important thing is to challenge changes, so that their own web site operation is very stable, not because the search engine updated an algorithm on the beat us, this is the essence of SEO.

More on the site to optimize the knowledge will often be shared with you, this article by the Shenzhen People's website construction company Http://www.zijiren.net Network published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!