The clumsy way of promoting on the app Line--from 0 to 1 million qualitative changes

Last Update:2015-07-29 Source: Internet

Author: User

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Online promotion app, There are some stupid ways, often overlooked, but it is some low-cost, effective method, we today talk about these online to promote the App's stupid way. For example, forum posts, QQ Group chat, Pull registration, relatively hard, you pull a user to register our website, use our app, This is a relatively slow method. There are social sharing, such as sharing to weibo, renren, and so on, these are the more stupid way of app Promotion.There are some quick methods, such as television advertising, such as on the "day up", satellite tv, cars, buses above the ads, the subway above the ads, star endorsement, event Marketing. The other is crazy to throw money, like dropping a taxi. of course, There are more quick methods, but the general budget is more, for example, millions of, tens of millions of money, I am capricious. That's The Quick way.From the above can be seen, stupid methods and methods and the difference between slow methods, stupid method, slow, time-consuming, but also labor-intensive, effective slow. There are a lot of details, stupid way in the process will encounter a variety of problems, we need to spend a lot of energy to solve, but at the same time it is more irreplaceable advantages.　　High user quality and continuous source stabilityof course, all the stupid methods to achieve a certain amount of time, will lead to qualitative changes, can bring a lot of Quantity. After you establish a certain popularity, will bring you constant quantity, and the source is particularly stable, the user quality is particularly high.For example, I know in Baidu answer the two-dimensional code problem is very professional, the user through the keyword search, most of the display is my answer, so that whenever and wherever, every day as long as there are users search this keyword, they can know us, and then through my answer to understand our business, know our products, Download our app, then this promotion channel even built, later this channel will be able to bring a steady flow of traffic, I do not have to pay attention to it every day, its coverage has been particularly high, so the amount of each day will be particularly large. At the same time, the expertise I answered taught more people that they would put the answers I answered in their QQ space, on a personal blog or on a webpage, or to copy past answers to other People's questions, and then our company's business would be spread farther. This is actually the amount of pre-accumulation, to a certain extent, caused by qualitative change.Through these stupid methods, the quality of the users of these sources is very high. Because users have this need to go to search, or because of a problem to see a post, will pay attention to the following app, this user's needs are very clear, he has this need to pay attention to you, so say the quality is very high, this is the rigid demand of users, these have just need users have several characteristics, one is the high retention rate, The second is the user loyalty and quality is also high, the product of late propaganda very effective.　　The promotion cost is low, also has the late growth fastXiaomi has 500,000 loyal users, which as a basis, his late increase is very large, through this 500,000 users spread to slowly spread to 5 million, and then 50 million, these are user-based Word-of-mouth diffusion effect. When you have 100,000 loyal high-quality users, as long as the operation is done well, your users bring you the continuous diffusion effect.And with this proliferation, the number of users will become Larger. 100,000 users each spread 6 users, according to Six-degree network theory, is 600,000, 600,000 users will spread 3.6 million ... of course, in the process of promotion, there are additional users, plus the old User's word-of-mouth spread, The user volume later is the growth of geometric numbers.We before, spent 3 months to the forum post, do seed users, and then have 10,000 users, and then this 10,000 users through our product operations and activities to spread to 100,000 users, and then less than 1 years to 1 million, in fact, mainly by the various stupid methods, such as post, do Weibo word of mouth, Doing forum activities, these are basic Work.So the stupid way to promote low cost, relatively time-consuming, but the late increase is very large, but also the growth of the geometric level, in fact, the most difficult is 10,000 users, 100,000 users, These are the initial promotion of the Snag.　　The amount of stupid means will be endless.The starting point of the stupid method is relatively low, may start to do more hard, more tired, more time-consuming. For example, the product has just come out, you send a post, in the know answer a question and so many stupid method effect are very poor, you may send 10, or so, these are the characteristics of the stupid method, the starting point is very low.Because they need the amount of accumulation, but after a year, you will find Different. Because the promotion is very lag, such as post, tweet ... I insist on a year, and then a year later, look back, found every day from the forum traffic and a medium-sized channel almost, just beginning are a few, gradually growing, explain what? Is the accumulation of quantity to.The main work is to maintain the channel, occasionally to see, reply, and then every day the amount is very stable, these are the effect of stupid method, and then I no longer do promotion, but to today I can see those posts, there are people reply, there are some praise, before the reply may only a few pages, but the previous few days I went to see, and found that the reply is dozens of pages. These can be brought to download, because the higher the post reply, the first page of the opportunity will be greater, the download will be more. These are stupid ways to do it in place after bringing the Effect.And the fast way is today I smashed the money, immediately there is no money tomorrow, there is no amount, the day after tomorrow into the money, and can do, the amount comes up again. But this thing is related to money, you do not have the money to the user, and the stupid way to start relatively late, but to a certain extent, the volume will continue to GROW.　　Case Sharing: using Weibo as a brand communicationBelow according to this difference I would like to talk about my own previous case, the first is Weibo this piece, before I was the Company's official Micro-blog maintenance, spare time will maintain micro-bo.At that time I do two-dimensional code this keyword, I will regularly through the micro-bleomycin to screen the relevant keywords, to answer their questions. After screening I found that the users of these keywords are mostly big v, the Company's founders, and high-end people, they will ask some questions about the QR code, all of me to reply. I have done the product before, so I majored in this thing. In the answer is also more professional, can persuade them, but also have the master, after the debate, I learned more things.These are my work, I spend 1 hours a day to reply, how the time out, are working time squeezed out, and when the subway, open the customer degree and these two-dimensional code micro Bo people to interact, and then through constant interaction with them, they will be more familiar with our company, and then formed a better relationship, The two-dimensional code will think of our company.I've been doing this for over a year, and then our Company's brand is well-known among all Middle-and high-end People. No one has known us before, but this thing did a year later, our effect is good, slowly know, help us to introduce business, interview us, Business cooperation, Micro-blog brought a lot of business. I go to the conference, and then on the Micro-blog activities, can see others mentioned our company, these are to adhere to the results of a year to See. So this is the effect of the stupid way, I can feel it.　　Case sharing Ii: Use the forum for app drainagenext, the second one, forum Screening. Before my first batch of seed users are through the forum, when the app just online, promote the words because we have fewer people, on three or four people, I a product, two technology, a business, that business is not too understand. So the early words in the promotion aspect, I did part of the work, is the Post. At that time there are Android forum, Jifeng network, as well as mobile phone China and other mobile phone forums.At that time we are for the two-dimensional code, the study of some users, to see what users will use our this thing, to think, to summarize some of the characteristics of users, such as 18 to 35 years old, in addition, may be good for mobile phones, because the app belongs to the tool class, so require users to skilled mobile PHONE. Is the user's requirements are relatively high, so we chose the Android forum, we went through Baidu search, came out a lot of Android Forum. Look at this ranking, according to Baidu search rankings to some traffic, high-weight sites to a ranking, this is the premise, is to find some traffic large forum.The second is through a number of navigation nets, such as hao123, how do we judge his quality is relatively high? Since hao123 put it in the first few of the software, it means that his traffic is very large, or that he spends money, the money will also form a large amount.So we're going to sift through the Forums. In addition to Android and many of our forums, screened out we will according to the nature of these software, to correspond to a plate to Post. The best time to send a post, a day to bring two thousand or three thousand of the amount of activation, the amount is very large. Later I went to talk to the moderator, because I know his rules, each forum post is a regular, different groups posted are not the Same. Moderators help us add a color, and then the amount will be larger, but the post will sink, and then I will be nothing to the top post, that is, in order to let the post on the homepage will not stop appearing, to ensure that our traffic does not drop, on this post for us to bring tens of thousands of of Users. Now it seems to be more bitter, but it does have an effect.In addition, about the post, I went to study his format, there are rules, and moderators, before I let my colleagues do, they put our posts are deleted, because do not meet the requirements of the plate, or write Bad. Later I wrote a very standardized post, this post let them go, and then a lot of forums are red, top, to bring us a lot of download volume and user volume, nearly one months.These are my app promotion in the use of stupid method, why do so, because the project is not so budget, only according to these stupid methods, these stupid way not only for the app to bring a lot of user volume, but also let me do this thing get more growth, so I am very grateful for the opportunity before, Can make me learn a Lot. At the same time, it can be seen that the stupid method is very good effect, although the early effect is poor, but once to a certain extent will form a qualitative change effect.　　Mobile Internet Li Jianhua: kaifazhe88, this content for the mobile internet Li Jianhua in the Cool biography salon speech content collation, has Abridged. Any media that forwards this article must retain the Author's information and source, otherwise it will be reported. Copyright Notice: This article for Bo Master original article, without Bo Master permission not Reproduced. The clumsy way of promoting on the app Line--from 0 to 1 million qualitative changes

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