The cold thinking behind the hot air purifier

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"The furthest distance in the world is not the distance between life and death, but the way I hold your hand in the street, but I can't see your face ...", perennial depths of ten "haze" in the middle, I believe that no one can do self-reliance does not "suck". Compared with the previous people passively wait for change, now more start to change life. such as the purchase of suitable air purifier. This has also contributed to the surge in sales of air purifiers. From industry statistics, in the first half of 2014, China's air purifier sales of 1.628 million units, an increase of 52% yoy.

Sharp-eyed Internet enterprises naturally will not let this piece of gravy train, have been playing to help consumers change the slogan of life, collective crowding out the air purifier. October 30 Cheetah announced the introduction of mobile Leopard meter air purification master, with the Lei June Department of Millet also not to be outdone, launched a Millet air purifier, in addition to big fish, some Internet shrimp also crazy follow, shell nets and discreet nets jointly launched small egg air purifier; children's air purifier "three fathers" Also announced the acquisition of $10 million a round of investment, and long air purifier also received tens of millions of yuan investment.

Why are internet companies flocking to air purifiers in a short time? the reason, fog and haze brings market opportunities. Internet companies have sniffed out the business opportunities. The data show that the annual sales of air purifiers are expected to reach 14.5 billion yuan this year, the growth rate of nearly 70%. The air purifier market is expected to maintain an annual compound growth rate of 48% for 2014-2020 years. The whole market is promising.

In the current situation of the air purifier market, the industry is still an emerging starting stage, has not formed a scale economic effect. No "leading" enterprises appear, the basic families are equal, competitive strength is relatively small, and the profit margin is much higher than other appliances. For those start-up Internet companies, the air purifier can be seen as a short-term cash-in-the-loop tool.

Another aspect, after all, is that the air purifier is not a cell phone, nor a television set, and there is no obvious identification standard. China still does not have a mandatory national standard for air purifiers, even under different detection methods and testing conditions, the detection of the same type of air purifier PM2.5 removal rate will be different test results. This follow the focus and all the way to the product, the quality of "good is not where, bad also bad not where", some large Internet enterprises are basically relying on their own influence to make money, anyway idle is idle, as the opportunity to catch a pen. May be too anxious, millet air purifier will be caused by the plagiarism door incident.

Internet enterprises do the advantages and disadvantages of air purifier. From the positive side: undeniably, any product, as long as the Internet, it means that change, it means to have a cost-effective and grounding gas prices, will be recognized by consumers, this is the style of the Internet. from computers, mobile phones, televisions, watches, bicycles, appliances and so on, more and more traditional hardware products are gradually "internet", air purifier is also a good example. Before the sales mode of air purifier, mainly rely on the agent channel under the line, a purifier from the manufacturers to the hands of the user, the basic layer has been exploited almost, or local tyrants to buy foreign products, expensive from needless to say.

If the air purification at that time still stay in the eyes of the rich, then with the Internet manufacturers into the collective, the price of air purifier ground gas. such as the shell, cheetah, millet and other Internet companies to launch products are locked in the "thousand-yuan machine", rather than tens of thousands of times as before.

On the other hand, the traditional air purifier is not smart enough, such as the need to manually boot, do not know how the current state of work and so on. And the Internet Intelligent Air Purifier, can be through the mobile phone app and other intelligent remote control, timely understanding of the work of the air purifier progress and so on. The internet has entered the air purifier, raising the level of intelligence across the industry.

from a disadvantage. Although the Internet enterprises to achieve the price of ground gas, but cost-effective did not go up. itself this industry there is no cost-effective, because there is no relevant industry standards to standardize. the current market on the air purifier brand more than 400, itself is a mixed bag. As the internet has entered blindly for a short time, it has exacerbated the chaos in the industry.

At present, some of the air purifiers sold in the promotion of exaggerated functions, false certification, confusion indicators, misleading consumer phenomenon, the "PM2.5 removal rate of 99.99%", "formaldehyde purification rate of 99%", such as "removal rate of 99%" and other words appear to have become the propaganda standard for each air purifier. Related departments to detect half of the air purifier products are allegedly unqualified, even including sharp, Samsung these large enterprises, small business products more imagined.

However, in the long run, the purification of the purifier product itself and quality after-sales service is the product can occupy the fundamental market. However, the current market of products available for consumers to reference the important data are often missing, false standard, the price is not proportional to performance. China is stepping up the development of national standards for air purifiers, it is expected to complete the validation and release of the standard in the first half of 2015, which means the air purifier market will be regulated. Companies that want to mix water and fish with money are not that simple. Then the entire industry will face shuffle. (New discoveries of science and Technology, Constantine/Wen)

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The cold thinking behind the hot air purifier