The core idea and practice of SEO based on the effect-oriented of large web site

Effect-oriented

In different environments, the ultimate goal of SEO may be different. In most cases, traffic is used as the core metric for quantifying SEO effects. But sometimes not necessarily, such as the index of turnover, may also be in some companies as the core index of SEO.

But no matter what the case, the flow of the acquisition is always the core part of SEO. However, how to effectively improve the flow?

The most central point is to determine what kind of traffic you want, and then consider what pages to add or optimize to get the traffic.

Whether this is the way to determine the level of SEO is the most critical part of the quality.

Most SEO know a lot of SEO methods, and then to optimize the site, on a page to see the past, to see which pages are missing some of the so-called SEO elements, whether there are any so-called SEO hidden dangers ... In short, like a fly in the crash, hit the right is also luck.

And if the flow of the target, and then optimized, regardless of successful failure, is always gradually approaching the final goal, to achieve the goal is only the length of time problem.

Identify ideas and practices with the ultimate goal

The simplest example:

If the goal is to increase the average daily flow of 10, the method is very simple, find a SEO experience of the editor to write 10 Lais articles on the site can be.

If the goal is to increase the average daily flow of 100, can still consider the bulk copy of the previous method, find 10 editors each day published 10 Lais articles can.

But what if the goal is to increase daily traffic by 800 per day? Copy the previous method and find 80 editors? The way to publish the article appears to be becoming more and more practical.

(800 of daily SEO traffic requirements for large web sites is more common.) If the number of million-day traffic as the base, assuming a year-on-year increase is expected to be 30%, the average decomposition to daily that is 822)

So for this type of situation, large sites have high SEO flow expectations, such as UGC site should consider how to allow each UGC content to bring more traffic, information class site to consider how to use structured data generation page to bring more traffic and so on, relying on human methods mostly unworkable.

And if the site to the expectations of SEO, only in the steady flow of SEO based on the best to have a small upgrade, then find the editor to publish articles to obtain SEO flow method is very good--stable, do not need more cross-sectoral collaboration, the advantages of small risk can be reflected.

Do not rely on a recruit to conquer the

The daily work of SEO is facing the most complex search engine on the Internet. And most of the search engine rules do not open to the SEO, resulting in most of the time SEO can only be empirical summary of the search engine speculation.

In addition, because the search engine has become more and more dependent on machine learning in recent years, the so-called machine learning is to manually set some characteristics and Web page samples, the program automatically deal with the impact of each feature relationship. Because the final impact of the relationship is not artificial customization, so even if not SEO but search engine developers, may not be able to grasp the actual situation of the search engine.

A variety of factors, have led to SEO most of the time can not 100% determine whether a change is valid. So the most conservative approach is not to rely on any single SEO method, but to minimize the risk by using as many methods as possible to achieve the same goal.

Therefore, try to avoid thinking about what to do and what to do messy practices.

You need to determine the general direction, such as if you want to increase the amount of content, like casually submitted to the Sitemap is not a good way to go. Should think first, the impact of the amount of factors is what, very simple, crawler crawl volume and the quality of the page. Then grab the volume, you can streamline the page code to crawl faster, shielding some of the low quality pages do not need to crawl, and so on page quality, you can see whether the page can be added to a number of useful things for users, add some related links and so on.

In this way, the SEO effect can gradually improve steadily.

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